Chock-full of real-world examples of mistakes, heartbreak, and redemption that makes it read more like a juicy exposé than a business book, Love as a Business Strategy offers a new, people-first framework for achieving any business outcome. Written by authors who aren't fans of run-of-the-mill, nap-inducing business or leadership books, this book clearly shows that a better way of doing business is possible, helping readers ditch the status quo, embrace humanity, and achieve lasting success.
This book steers clear from piety and theoretical concepts and instead share the realities of real people running real businesses, covering concepts including: - The potential harmony between organizational culture and hard data - The biggest mistakes that organizations make in pursuing profits at the expense of people - Practical ways to better serve customers, clients, and employees while still enjoying standout financial success
Entertaining, visionary, and highly practical, Love as a Business Strategy earns a well-deserved spot on the bookshelves of all entrepreneurs, managers, and executives seeking perspective-shifting knowledge and strategies to get better business results without sacrificing their human side.
Table of Contents
Foreword xiii
Our Darkest Day xv
Part I Why Love Is Good for Business 1
Chapter 1 What Is Love? (Baby Don’t Hurt Me) 3
Chapter 2 Culture Eats Strategy for Breakfast 17
Chapter 3 Behavior Eats Culture for Lunch 27
Part II Understanding the Culture of Love 45
Chapter 4 Inclusion 47
Chapter 5 Empathy 61
Chapter 6 Vulnerability 71
Chapter 7 Trust 79
Chapter 8 Empowerment 89
Chapter 9 Forgiveness 97
Part III Put Love to Work 105
Chapter 10 To Lead Is to Serve 107
Chapter 11 We Are Better Together 123
Chapter 12 HR (Humanity Required) 139
Chapter 13 Systems - People, Process, and Technology 151
Chapter 14 Lovin’ Those Business Outcomes 159
Chapter 15 Waiting on the World to Change? 175
Chapter 16 No More Excuses 195
Acknowledgments 207
About the Authors 213
About Softway 215
Index 217
