Post Event Analysis - Vuelta a España 2024

An analysis of the recent Vuelta a España 2024, including a look at its sponsorship portfolio, broadcasters and prize money.

Key Highlights

• 23 broadcast deals were struck for media rights to show the 2024 Vuelta a España across the world.
• The Vuelta a España’s media rights agreements in Spain is with RTVE and Eurosport. Eurosport has a 5-year deal which covers a substantial number of European nations. In the United Kingdom, ITV and Eurosport had the rights to showcase the multi-stage race. Across the United States, NBC is undertaking a six-year agreement to air the Vuelta a España until 2029.
• 35 brands partnered with the 2024 Vuelta a España.
• The average price of an annual sponsorship deal for the competition was approximately $0.26 million.
• The tournament has four deals in place that the analyst estimates to be each worth $1 million or more annually, with Škoda, Tissot, NTT and Carrefour. In the weeks leading up to this year's race, the Colombian airline Avianca signed a sponsorship agreement with the Vuelta a España, a one-year deal worth $0.2 million. The brand is serving as the official airline of the event.
• The 2024 Vuelta a España had a total prize pool of roughly $1.2 million.
• Slovenian Primož Roglič took home $164,670 for being crowned La Vuelta a España champion. Australian Ben O'Connor earned $63,655 for finishing in second place. The Dane Mattias Skjelmose received $12,069 for being the best young rider in this year's race.

Report Scope

• This report provides an overview of the event including its sponsorship portfolio, broadcasters and prize money.
• An analysis of the events sponsors is included and the estimated annual values of these deals. Information regarding the event’s attendance is also included.
• For those wanting an in-depth analysis of how the Vuelta a España 2024 performed, in the sense of both business and popularity.