This report provides a country snapshot of Turkey's apparel market. The report provides market data on the apparel market size in Turkey, total and online, top brands in the apparel market by market share, the competitive landscape for leading retailers, and consumer insight including how Turkish consumers feel about inflation and how they are adapting their shopping habits. The report also includes key themes in the Turkish apparel market, including commentary on the luxury, resale and sportswear markets.
- Turkey grapples with persistently high inflation, straining consumer spend and economic stability
- Turkey's apparel is particularly driven by consumers' preference for affordability, sportswear and online shopping
- Inflationary pressures drive Turkish consumers to take cost-saving measures
- Homegrown brands and athleisure trends drive Turkey's apparel market
Scope
- In 2024, the real GDP per capita is projected to increase by only 2.1%, despite the newly elected Turkish authorities' efforts to promote economic growth
- The Turkish apparel market rebounded strongly post-pandemic, primarily driven by exceptionally high price increases
- Footwear leads market growth with a 2023-2028 CAGR of 31.4%, driven by a desire for a greater variety of styles
- Turkey's online market is growing rapidly, with penetration expected to reach 19.8% by 2028, led by online specialist players
Reasons to Buy
- Gain an overview of the Turkey apparel market to 2028
- Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of inflation on the Turkey apparel market
- Understand who the main competitors are in the Turkey apparel market and their price positioning
Table of Contents
- Executive Summary
- Country Overview
- Apparel Market to 2028
- Consumer Insights
- Competitive Landscape
- Methodology & Contacts
- Real GDP per capita (TRY) and annual growth (%)
- Population (millions) and annual growth (%)
- Turkey Apparel Market Value, 2018-2028 (TRY bn) with Annual Growth (%)
- Category Shares within the Turkey Apparel Market (%) 2018, 2023 & 2028
- Turkey Online Apparel Market (TRY bn) 2018-2028 and Online Penetration (%)
- Price Position Share (%) of the Turkey Apparel Market
- Turkish consumers’ level of concern about the impact of inflation on their household budgets
- How Turkish consumers are coping with rising prices in general
- How consumers in Turkey are changing their shopping habits for clothing & footwear due to the rising cost-of-living
- Percentage of Turkish consumers that class the below features as essential when making general purchases
- Top 10 Apparel Brands in Turkey by Market Share (%) 2021, 2022 & 2023 with Change in Share 2021-2023 (ppts)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- LC Waikiki
- Mavi
- Nike
- Adidas
- Shein
- Ziylan
- Koton
- Tommy Hilfiger
- Zara
- Puma
