Sports Betting Kiosk Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Sports Betting Kiosk Market is projected to expand from USD 2.78 Billion in 2025 to USD 4.37 Billion by 2031, reflecting a compound annual growth rate of 7.83%. These automated, self-service terminals are installed in retail and wagering establishments to enable users to view odds and place bets on sporting events without requiring staff assistance. Key growth drivers include the broad legalization of sports betting and the operational need for venues to minimize costs related to manual ticket processing. By improving transaction speed during peak sporting events and optimizing floor space, these kiosks offer significant efficiency gains. Data from the American Gaming Association indicates that commercial sports betting revenue in the United States hit 13.71 billion dollars in 2024, highlighting the substantial demand for the accessible wagering infrastructure these terminals provide.

A major obstacle hindering the market's wider growth is the disjointed and strict regulatory environment concerning hardware certification. Manufacturers encounter a complicated network of jurisdictional requirements regarding age verification and security, often necessitating frequent and expensive hardware adjustments. This absence of standardization creates heavy compliance burdens and slows the introduction of advanced terminal technology into new or highly regulated regions.

Market Drivers

The primary catalyst for the kiosk market is the global increase in legalized sports betting jurisdictions, which forces operators to establish a physical presence in newly regulated areas. Once wagering is authorized, land-based venues like racetracks and casinos promptly install self-service terminals to meet on-site demand and adhere to local regulations. This trend is demonstrated by the rapid adoption in the United States; the American Gaming Association's 'Commercial Gaming Revenue Tracker Q3 2024' from November 2024 noted that legal sports betting revenue reached $3.24 billion in the third quarter. This represents a 42.4% year-over-year increase, driven by recent market entries in states such as Kentucky, Maine, North Carolina, and Vermont.

Simultaneously, the placement of betting kiosks in retail settings and stadiums is widening access by integrating terminals into high-traffic, non-traditional venues. Operators are frequently collaborating with hospitality venues and lottery commissions to deploy self-service kiosks that attract casual bettors outside of standard gaming facilities. For example, an October 2024 article by the Action Network titled 'Ohio Sports Betting Handle Surges to $548 Million in August' reported that 761 kiosks in Ohio's bars and restaurants accepted $806,100 in wagers during August 2024. This accessibility generates incremental revenue for these establishments. Additionally, the enduring appeal of physical wagering is evident in other regions; according to Maryland Lottery and Gaming, retail sportsbooks produced a handle of roughly $8.98 million in August 2024, proving continued consumer interest in in-person betting.

Market Challenges

The global sports betting kiosk market faces a significant bottleneck due to a fragmented and strict regulatory environment regarding hardware certification. Manufacturers must deal with a complex mix of inconsistent jurisdictional requirements for data privacy, security, and age verification, which effectively blocks the creation of a standardized global terminal. Because of this lack of harmonization, vendors are forced to design and certify unique hardware versions for specific markets, drastically increasing research and development costs and eliminating potential economies of scale. As a result, the deployment speed of compliant, updated terminals is severely hampered, frequently causing operators to miss crucial installation windows during major sports seasons.

This regulatory friction directly hinders operators' ability to effectively leverage the massive volume of wagering activity that demands automated processing solutions. As reported by the American Gaming Association, the total sports betting handle in the United States reached 149.9 billion dollars in 2024, underscoring the massive transaction volume that requires robust infrastructure. However, the stringent certification procedures serve as a barrier to entry, restricting the swift expansion of cost-efficient, self-service wagering options needed to manage this increasing demand.

Market Trends

The market is being reshaped by the convergence of physical kiosk ecosystems and mobile wagering, creating a unified omnichannel experience for users. Operators are increasingly implementing single-wallet technologies that enable bettors to build wagers on their smartphones and complete the transactions at retail terminals. This synchronization removes the difficulty of managing separate bankrolls for land-based and online play, thereby enhancing user acquisition and retention across both platforms. According to the 'FY 2024 Update' from BetMGM in February 2025, the strategic use of a single-account ecosystem resulted in a 61% rise in Nevada-acquired First Time Depositors during the football season compared to the previous year, demonstrating the commercial value of connecting digital liquidity with physical touchpoints.

At the same time, the integration of in-play betting features and real-time live streaming is turning kiosks into interactive hubs for entertainment. Modern terminals are being equipped with low-latency data feeds and high-definition displays to facilitate micro-betting, allowing users to wager on immediate outcomes like the next pitch or play. This transition requires powerful hardware capable of instantaneously processing dynamic odds to meet the rising consumer demand for live engagement. As noted by SBC Americas in January 2025 within the article 'Global sports betting trends report for 2024 released by Kambi', the appetite for complex real-time products has grown, with live bet builder wagers comprising 12% of bets placed during the Super Bowl - up significantly from just 3% the prior year - emphasizing the need for advanced kiosk interfaces that support these high-frequency transactions.

Key Players Profiled in the Sports Betting Kiosk Market

• Scientific Games, LLC
• International Game Technology PLC
• NOVOMATIC AG
• Playtech PLC
• Sportech PLC
• Inspired Entertainment, Inc.
• Kambi Group PLC
• Genius Sports Limited

Report Scope

In this report, the Global Sports Betting Kiosk Market has been segmented into the following categories:

Sports Betting Kiosk Market, by Ownership:

• White labeled
• Branded

Sports Betting Kiosk Market, by Application:

• eSports
• Indoor Games
• Outdoor Games

Sports Betting Kiosk Market, by End-use Sector:

• Sports Clubs/Sports Stadiums
• Betting Shops & Gambling Clubs
• Casinos
• Hotels
• Restaurants
• Retail Shops
• Cruise Ships

Sports Betting Kiosk Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Sports Betting Kiosk Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.