Press-on Nails Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Press-on Nails Market is projected to expand from USD 753.53 Million in 2025 to USD 1.09 billion by 2031, reflecting a compound annual growth rate of 6.46%. This market sector comprises pre-formed artificial enhancements, generally manufactured from gel or acrylic resins, which are applied directly to natural nails using adhesive tabs or glue. Key factors driving this growth include the significant cost savings compared to professional salon treatments and the convenience of rapid, at-home application. Additionally, continuous advancements in design quality allow consumers to frequently update their aesthetic without the substantial time investment associated with traditional manicures.

However, the industry faces notable challenges regarding the durability of adhesives and the potential for damage to the natural nail plate, issues that may discourage adoption among health-conscious individuals. The scale of production required to meet global demand is substantial; according to the Press on Nail Industry Association in Donghai, the sales revenue for artificial nails from this major manufacturing hub approached nearly 8 billion yuan in 2024. This massive output highlights the significant manufacturing efforts needed to satisfy rising international consumption while balancing quality concerns.

Market Drivers

The influence of social media and influencer marketing has fundamentally transformed consumer engagement within the Global Press-on Nails Market, accelerating product turnover and brand discovery. Platforms such as Instagram and TikTok have democratized nail artistry, allowing viral trends like "soft serve nails" or complex 3D designs to instantly drive purchasing decisions, effectively bypassing traditional fashion cycles. This digital-centric consumption model favors brands that can rapidly convert viral content into available inventory. As noted by Premium Beauty News in the March 2025 article 'Digital sales transform the global beauty landscape', social commerce is a vital revenue generator, with TikTok Shop alone recording USD 1 billion in U.S. beauty sales, demonstrating the financial impact of algorithm-driven trends.

Concurrently, the growth of global e-commerce and omnichannel retail networks has greatly increased the accessibility of high-quality press-on products, narrowing the divide between salon results and mass-market availability. Direct-to-consumer brands are actively pursuing partnerships with brick-and-mortar stores, while traditional retailers are upgrading their online presence to attract at-home beauty consumers.

This strategy allows companies to use online data to optimize physical stock. For instance, American Salon reported in December 2024 ('Ecommerce Giant Helen of Troy Snaps Up Olive & June LLC') that the omnichannel brand Olive & June was projected to reach nearly $92 million in net sales for 2024. This growth aligns with broader industry trends reported by Mass Market Retailers in February 2025, which noted that U.S. prestige beauty sales rose 7% to $33.9 billion.

Market Challenges

A primary obstacle to the sustained growth of the global press-on nails market is the issue of adhesive longevity and the associated risk of damage to natural nails. Although consumers are initially attracted to the convenience of these enhancements, problems such as premature lifting or detachment often lead to dissatisfaction and reduce brand loyalty. Furthermore, the possibility of mechanical trauma to the nail plate during removal can deter health-conscious users from adopting these products as a long-term solution. This hesitation limits the market's ability to convert occasional buyers into habitual users, thereby stalling the development of consistent repeat revenue streams.

The magnitude of this challenge is intensified by the immense production volume intended for international markets. Data from the Press on Nail Industry Association in Donghai indicates that approximately 80 million pairs of press-on nails were exported from the manufacturing hub in 2024 to meet global demand. If adhesive performance fails to align with this massive scale of distribution, the market risks developing a widespread reputation for poor durability, which would directly impede future expansion efforts.

Market Trends

The shift toward biodegradable and plant-based materials is reshaping the manufacturing landscape as brands address growing scrutiny over plastic waste. Producers are increasingly replacing traditional ABS plastics with compostable plant-based resins to align with the values of eco-conscious consumers who prioritize sustainability alongside aesthetics. This strategic pivot has sparked significant interest in the modernization of the category; according to the March 2025 article 'Press-on nails are having a sustainable makeover' in Cosmetics Business, data from Traackr revealed a 119% increase in social media video views for press-on products as the sector rebrands around eco-friendly innovations.

Simultaneously, the rise of UV-curable semi-cured gel press-on kits represents a technological advancement designed to bridge the performance gap between standard adhesives and professional salon services. Unlike rigid plastic tips, these flexible gel strips harden under UV light to bond directly to the nail, offering superior adhesion and a chip-resistant finish that mimics a sculpted manicure. Major retailers are aggressively validating this format by expanding their specialized inventories; as reported by Stock Titan in May 2025 ('Sally Beauty Invests in Nails as Strategic Growth Category'), Sally Beauty expanded its nail offerings to over 1,400 products, emphasizing the launch of new gel-acrylic hybrid formulas to meet consumer demand.

Key Players Profiled in the Press-on Nails Market

• Kiss Products, Inc.
• Dashing Diva
• NAILS OF LA, LLC
• Static Nails
• Marmalade Cosmetics, LLC
• Clutch Nails
• Parfums de Coeur, Ltd.
• Red Aspen, LLC
• Makartt
• Glamnetic, LLC

Report Scope

In this report, the Global Press-on Nails Market has been segmented into the following categories:

Press-on Nails Market, by Material:

• Plastic
• Acrylic
• Gel
• Silicon

Press-on Nails Market, by Shape:

• Square
• Round
• Oval
• Coffin
• Others

Press-on Nails Market, by Distribution Channel:

• Offline
• Online

Press-on Nails Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Press-on Nails Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.