Botanical Cleansing Oil Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Botanical Cleansing Oil Market is projected to expand significantly, rising from a valuation of USD 2.12 billion in 2025 to USD 3.88 billion by 2031, reflecting a compound annual growth rate of 10.61%. These lipid-based formulations utilize plant-derived ingredients like jojoba, sunflower, and olive oils to emulsify lipophilic impurities such as makeup and excess sebum while preserving the skin's moisture barrier. Growth is primarily fuelled by the enduring consumer transition toward clean beauty and a preference for chemical-free, non-comedogenic products that promote long-term skin health. Additionally, the mainstream adoption of the double-cleansing technique has structurally boosted the demand for effective oil-based preparatory cleansers, establishing a solid foundation for market expansion independent of fleeting trends.

However, scalability is hindered by the volatility of raw material supply chains, which causes cost fluctuations for premium, organically sourced oils. These economic pressures often necessitate higher retail prices, potentially restricting access for price-sensitive demographics. Despite these obstacles, the sector maintains a positive trajectory supported by dedicated consumer spending. For instance, NATRUE projected a 4.4 percent growth for the global natural beauty sector in 2024, confirming the robust market viability of plant-based cosmetic formulations.

Market Drivers

The market is fundamentally expanding due to the rising influence of K-Beauty and J-Beauty regimens, which have institutionalized the double-cleansing method in Western regions. This two-step process, requiring an oil-based cleanser to remove impurities without stripping moisture, has elevated botanical oils from niche specialty items to mass-market essentials. Evidence of this structural shift is clear in manufacturing output; the Ministry of Food and Drug Safety reported in January 2025 that exports of cleansing products saw a robust 30.7 percent year-on-year increase in 2024, significantly outpacing other cosmetic segments. This surge compels global brands to reformulate with plant-derived lipids to match Asian innovations, thereby widening category accessibility.

Simultaneously, growth is driven by increasing consumer demand for clean, plant-based formulations, as buyers prioritize transparent ingredient lists over synthetic options. This shift is pushing brands to replace mineral oils with lipid-rich botanicals like sunflower and jojoba oils, aligning with "free-from" marketing and skin barrier health needs. The commercial success of this transition is highlighted by the Soil Association Certification's 'Organic Market Report 2025' (February 2025), which noted an 8 percent increase in organic product value sales within major retail channels. Furthermore, the Korea Customs Service reported in 2025 that total cosmetic exports hit a record $10.2 billion in 2024, driven largely by global demand for these nature-derived solutions.

Market Challenges

Supply chain volatility regarding raw materials serves as a major obstacle to the growth of the global botanical cleansing oil market. Since the sector depends heavily on agricultural outputs such as plant-derived lipids like sunflower, olive, and jojoba oils, it is inherently susceptible to harvest unpredictability resulting from geopolitical disruptions and adverse weather. This instability leads to inconsistent availability of the premium organic ingredients required for high-quality formulations, making it difficult for manufacturers to maintain stable inventory levels and consistent production schedules.

As a result, supply shortages drive up input costs, forcing manufacturers to raise retail prices to protect their margins. This price inflation diminishes product accessibility for cost-conscious shoppers, effectively limiting the customer base to affluent groups and stalling broader mass-market adoption. The severity of this issue is underscored by recent data from the Food and Agriculture Organization (FAO), which noted that the global Vegetable Oil Price Index averaged 9.4 percent higher in 2024 compared to the previous year, a rise specifically linked to tightening global supplies. This persistent inflation in raw material costs acts as a drag on the market, preventing full scalability despite strong consumer interest.

Market Trends

The move toward refillable and sustainable packaging is rapidly reshaping the landscape as manufacturers adopt circular economy principles to reduce environmental impact. Brands are increasingly swapping rigid, single-use plastics for durable aluminum containers and lightweight refill pouches, significantly cutting shipping emissions for dense lipid-based products. This shift is bolstered by retail-led reverse logistics programs that encourage recycling; for example, Sephora's '2024 Global Impact and Progress Report' (October 2024) noted the collection of nearly 100 tons of empty beauty products, illustrating the strong consumer commitment to waste reduction that is driving brands to adopt refill-centric models.

Concurrently, the proliferation of region-specific and exotic botanical extracts is fueling product differentiation, pushing the market beyond standard carrier oils toward unique, geography-defined lipids. Formulators are utilizing rare ingredients like African marula or Amazonian cupuaçu to build compelling biodiversity narratives that offer sensory novelty and targeted efficacy. Utilizing provenance-based storytelling has become a powerful revenue driver, as evidenced by L'Occitane International S.A.'s 'FY2024 Annual Results' (June 2024), which reported a 167 percent net sales increase for the Brazilian-inspired brand Sol de Janeiro, highlighting the commercial potential of exotic botanical profiles.

Key Players Profiled in the Botanical Cleansing Oil Market

• L'Oreal S.A.
• Unilever PLC
• Kao Corporation
• FANCL Corporation
• The Estee Lauder Companies Inc.
• The Clorox Company
• DHC Corporation
• Activist Skincare LLC
• Green Envee, LLC
• Shiseido Company, Limited

Report Scope

In this report, the Global Botanical Cleansing Oil Market has been segmented into the following categories:

Botanical Cleansing Oil Market, by Skin Type:

• Dry Skin
• Oily Skin
• Others

Botanical Cleansing Oil Market, by Sales Channel:

• Supermarkets/Hypermarkets
• Online
• Specialty Stores
• Others

Botanical Cleansing Oil Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Botanical Cleansing Oil Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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