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Spirits in Turkey

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    Report

  • 38 Pages
  • December 2025
  • Region: Turkey
  • MarketLine
  • ID: 6028995
Spirits in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The spirits market consists of the sale of whiskey, vodka, brandy, liqueurs, rum, gin & genever, and others. The scope of others includes tequila & mezcal, local spirits, and non - alcoholic spirits drinks.
  • The Turkish spirits market recorded revenues of $2.80 billion in 2024, representing a negative compound annual growth rate (CAGR) of 1.0% between 2019-24.
  • Market consumption volume increased with a CAGR of 9.2% between 2019-24, reaching a total of 99.5 million liters in 2024.
  • The contraction of the Turkish spirits market during 2019-24, primarily due to high taxation, stringent regulatory restrictions, and weakened domestic purchasing power, significantly constrained the spirits sales.

Report Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the spirits market in Turkey
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the spirits market in Turkey
  • Leading company profiles reveal details of key spirits market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Turkey spirits market with five year forecasts by both value and volume

Reasons to Buy

  • What was the size of the Turkey spirits market by value in 2024?
  • What will be the size of the Turkey spirits market in 2029?
  • What factors are affecting the strength of competition in the Turkey spirits market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Turkey's spirits market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Turkish spirits market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered during 2019-24?
7.5. What are the most popular brands in the Turkish spirits market?
8 Company Profiles
8.1. Diageo Plc
8.2. Efe Raki
8.3. Brown-Forman Corp
8.4. Antalya Alkollu Icecek San ve Tic AS
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: Turkey spirits market value: $ million, 2019-24
Table 2: Turkey spirits market volume: million liters, 2019-24
Table 3: Turkey spirits market category segmentation: % share, by value, 2019-24
Table 4: Turkey spirits market category segmentation: $ million, 2019-24
Table 5: Turkey spirits market geography segmentation: $ million, 2024
Table 6: Turkey spirits market distribution: % share, by volume, 2024
Table 7: Turkey spirits market value forecast: $ million, 2024-29
Table 8: Turkey spirits market volume forecast: million liters, 2024-29
Table 9: Turkey spirits market share: % share, by volume, 2024
Table 10: Diageo Plc: Key Facts
Table 11: Diageo Plc: Annual Financial Ratios
Table 12: Diageo Plc: Key Employees
Table 13: Efe Raki: Key Facts
Table 14: Efe Raki: Key Employees
Table 15: Brown-Forman Corp: Key Facts
Table 16: Brown-Forman Corp: Annual Financial Ratios
Table 17: Brown-Forman Corp: Key Employees
Table 18: Antalya Alkollu Icecek San ve Tic AS: Key Facts
Table 19: Antalya Alkollu Icecek San ve Tic AS: Key Employees
Table 20: Turkey Size of Population (Million), 2020-24
Table 21: Turkey Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 22: Turkey GDP (Current Prices, $ Billion), 2020-24
Table 23: Turkey Inflation, 2020-24
Table 24: Turkey Consumer Price Index (Absolute), 2020-24
Table 25: Turkey Exchange Rate, 2019-24
List of Figures
Figure 1: Turkey spirits market value: $ million, 2019-24
Figure 2: Turkey spirits market volume: million liters, 2019-24
Figure 3: Turkey spirits market category segmentation: $ million, 2019-24
Figure 4: Turkey spirits market geography segmentation: % share, by value, 2024
Figure 5: Turkey spirits market distribution: % share, by volume, 2024
Figure 6: Turkey spirits market value forecast: $ million, 2024-29
Figure 7: Turkey spirits market volume forecast: million liters, 2024-29
Figure 8: Forces driving competition in the spirits market in Turkey, 2024
Figure 9: Drivers of buyer power in the spirits market in Turkey, 2024
Figure 10: Drivers of supplier power in the spirits market in Turkey, 2024
Figure 11: Factors influencing the likelihood of new entrants in the spirits market in Turkey, 2024
Figure 12: Factors influencing the threat of substitutes in the spirits market in Turkey, 2024
Figure 13: Drivers of degree of rivalry in the spirits market in Turkey, 2024
Figure 14: Turkey spirits market share: % share, by volume, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Diageo Plc
  • Efe Raki
  • Brown-Forman Corp
  • Antalya Alkollu Icecek San ve Tic AS