The analyst Retail Christmas Intentions 2024 report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of Christmas, analysing consumers' intentions for spending.
The proportion of consumers that have already bought for Christmas 2024 has increased across the majority of the festive categories, with cards & gift wrap experiencing the biggest increase.
The proportion of consumers that have already bought for Christmas 2024 has increased across the majority of the festive categories, with cards & gift wrap experiencing the biggest increase.
Scope
- Black Friday promotions have gained importance among consumers delaying Christmas shopping
- More consumers intend to start their Christmas shopping in the first few weeks of November, marking a four-year peak.
- Consumers intend to do the majority of their Christmas food shopping instore in 2024.
Reasons to Buy
- Understand how consumers attitudes and shopping behaviours have changed to adapt to the cost-of-living crisis this year
- Understand why consumers are delaying or bringing forward their spend this year to entice shoppers to spend.
- Use our in-depth analysis of the leading retailers for Christmas to understand how to appeal shoppers and increase market share.
Table of Contents
- CHRISTMAS
- Buying dynamics
- Shopping timing
- Christmas spending
- Channel usage
- Retailer selection
- Discount days
- Jewellery
- Decorating
- Methodology
- Technical details: consumer survey work
- A comparison of 'intention to buy' and 'already bought', across categories, 2024
- Categories consumers intend to purchase or have already purchased for Christmas, 2021,2022, 2023 & 2024
- A comparison of 'intention to buy' and 'already bought', across gifting categories, 2024
- Reasons consumers have bought forward or are planning to bring forward Christmas spending this year, 2024
- Reasons consumers have delayed or are planning to delay their Christmas spending this year, 2024
- Proportion of consumers planning to delay purchases, bring forward purchases or neither, 2024
- Proportion of consumers planning to delay purchases, bring forward purchases or neither, by age, 2024
- Proportion of consumers who have started or intend to start their Christmas shopping in different months, 2024
- Proportion of consumers who have started or intend to start their Christmas shopping in different months, 2021, 2022, 2023 & 2024
- How much of consumers’ Christmas budgets has been spent so far this year, 2024
- How consumers intend to split their Christmas budget across different categories, 2024
- How consumers intend to split their Christmas budget across different categories, 2022, 2023 & 2024
- Proportion of consumers comparing their budget for gifts this year to last year, 2024
- Proportion of consumers who are prioritising and cutting back on different categories for Christmas, 2024
- Average budget per person for Christmas, 2024
- Proportion of consumers who do not have a budget per person for Christmas, by social group, 2024
- Instore and online channel usage for purchasing Christmas food shopping, 2023 & 2024
- Online channel usage for purchasing Christmas food by age, 2023 & 2024
- Which retailers consumers have spent the most money with so far this year, 2021, 2022, 2023 & 2024
- Whether consumers plan to purchase Christmas gifts during the Black Friday sales period, 2021, 2022, 2023 & 2024
- Consumers planning to purchase Christmas gifts during the Black Friday sales period, by generation, 2024
- Agreement and disagreement with statements about Christmas, 2024
- Agreement and disagreement with statements about Christmas, 2024
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Aldi
- Amazon
- Argos
- ASDA
- Boots
- John Lewis & Partners
- Marks & Spencer
- Morrisons
- Sainsbury's
- Tesco
