Opportunities in the Global Make-Up Sector 2025

Rising demand for make-up products among consumers, coupled with the growing personalization and premiumization trends, are stimulating growth in the global make-up sector. The global make-up sector was valued at $69.4 billion in 2024 and is expected to rise to $87.2 billion in 2029, reflecting a compound annual growth rate (CAGR) of 4.7%. Face make-up constituted the largest category by value, capturing a 36.5% market share in 2024, followed by eye make-up at 25.6%. Regionally, the Americas led the sector in 2024 with a 40.8% share, followed by Asia-Pacific, which held a 32.1% share.

Provides an overview of current make-up scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

The growing consumer demad for make-up products in their daily grooming routines is pushing the growth of the sector. Rising focus on sef-care and the rising disposable income is enabling them to invest more on make-up products. Moreover, consumers are increasingly seek personlaized and premium make-up products. As a result, manufacturers are formulating personalized products with high-quality ingredients to capitalize on this trend. There is also a growing trend towards cross-cultural aspects in products among consumers. The rising J-beauty and K-beauty trends is forcing this shift towards cross-cultural rpoducts in make-up.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global make-up sector, analyzing data from 108 countries. It includes analysis on the following:

• Global snapshot: Includes executive summary, current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The section also touches on the key growth enablers and inhibitors for the make-up sector.
• Sector snapshot: The analysis provides a global overview, along with regional and category-level data and analysis. It also includes regional overview across five regions-Americas, Asia-Pacific, Eastern Europe, Middle East and Africa (MEA), and Western Europe-highlighting sector size and evolution, value and volume shares by category, and growth drivers for each region.
• Consumer trends: Provides an overview of evolving consumer trends, supported by the analyst’s in-house consumer surveys, and product examples.
• Country deep-dive: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure. Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2024-29 and key trends. It also includes regional analysis covering the outlook for each region.
• Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.
• Distribution overview: Provides an analysis of the leading distribution channels in the global make-up sector in 2024. It covers modern retail, traditional retail, cash & carries & warehouse clubs, specialist retail, direct, and other distribution channels.
• Packaging analysis*: The report provides percentage share (in 2024) and growth analysis (during 2024-29) for various pack materials, pack types, closures, and primary outer types based on volume sales of make-up.
• Select industry metrics: The section provides topline statistics and analysis for different alternate datasets, such as patent filings, job analytics, and deals in the cosmetics and toiletries (C&T) industry in 2024.

Reasons to Buy

• Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates