France Two-Wheeler Market by Region, Competition, Forecast & Opportunities, 2020-2030F

The France Two-Wheeler Market was valued at USD 467.03 Million in 2024, and is projected to reach USD 659.81 Million by 2030, rising at a CAGR of 6.25%. The France Two-Wheeler Market is experiencing robust growth due to several factors. Increased demand for urban mobility solutions, such as motorcycles and scooters, has led to the rising popularity of these vehicles for commuting, especially in cities with heavy traffic.

According to the French Ministry of Interior (SIV data), over 274,000 new two-wheelers were registered in France in 2023, with scooters (under 125cc) accounting for around 43% of total registrations. This highlights the segment’s continued relevance for short-distance commuting. Fuel efficiency, eco-friendliness, and lower operating costs are driving consumer interest in two-wheelers. The adoption of electric two-wheelers is gaining momentum due to government incentives and rising environmental awareness. Additionally, the increasing need for cost-effective transport solutions is further boosting market growth.

Technological advancements are playing a key role in the evolution of the two-wheeler market. Innovations in electric vehicle battery technology are enhancing range and reducing charging times, making electric motorcycles and scooters more viable for consumers. Improved fuel efficiency in internal combustion engine vehicles also continues to meet the growing demand for economical transport. Furthermore, features like better safety systems, connectivity, and performance upgrades are appealing to consumers. These technological developments are shaping the future of the market, offering more value to consumers and spurring market expansion.

The market includes regulatory issues, such as stringent safety and environmental regulations. The adoption of electric vehicles is still constrained by the relatively high upfront costs compared to traditional two-wheelers. Although demand for electric two-wheelers is rising, the charging infrastructure remains underdeveloped in some areas, hindering widespread adoption. Despite these challenges, opportunities for growth remain strong due to ongoing technological innovations, increasing consumer interest in sustainability, and the shift toward more flexible urban mobility solutions. These factors are expected to drive the market forward through 2025-2029.

Market Drivers

Growing Demand for Eco-Friendly Transport

The increasing awareness of environmental sustainability is one of the key drivers in the France two-wheeler market. Consumers are shifting towards electric motorcycles and scooters as alternatives to traditional internal combustion engine vehicles. As per ADEME (French Environment & Energy Agency), electric two-wheeler registrations reached over 21,000 units in 2023, marking a 17% increase from 2022. The growth is driven by zero-emission zone (ZFE) policies in major cities like Paris, Lyon, and Marseille.

Electric two-wheelers are seen as a greener solution, helping to reduce emissions and traffic congestion, especially in urban areas. Government initiatives, such as incentives and subsidies, are further fueling the demand for electric vehicles, making them more affordable and accessible to the masses. This trend is shaping the future of the two-wheeler market. For example, in October 2024, Renault unveiled its latest electric bike concept at the Paris Motor Show, highlighting its commitment to sustainable mobility solutions. The innovative design integrates advanced features tailored for urban transportation and eco-conscious riders. This move reinforces Renault's vision of expanding its electric mobility portfolio and addressing the growing demand for green alternatives in personal transport.

Key Market Challenges

High Cost of Electric Two-Wheelers

One of the major challenges facing the French two-wheeler market is the high cost associated with electric motorcycles and scooters. Although the demand for eco-friendly vehicles is on the rise, the initial purchase cost of electric two-wheelers remains significantly higher compared to traditional internal combustion engine vehicles. Despite government incentives and subsidies aimed at reducing the cost of electric vehicles, many consumers still find electric two-wheelers out of their financial reach. This cost barrier hampers the adoption of electric two-wheelers, limiting market growth in the eco-friendly segment.

Key Market Trends

Growing Popularity of Electric Two-Wheelers

One of the major trends in the French two-wheeler market is the increasing demand for electric motorcycles and scooters. With heightened awareness of environmental concerns and the rise of government incentives supporting clean energy, many consumers are gravitating toward electric models. This shift is driven by the growing interest in reducing carbon footprints, lower operating costs, and the benefits of quieter, more efficient vehicles. As electric vehicle technology improves, consumers are finding electric two-wheelers to be more practical, which has led to increased adoption.

Key Market Players

• Peugeot Motocycles
• KTM Sportmotorcycle GmbH
• Triumph Motorcycles Limited
• BMW MOTORRAD
• Suzuki Motor Corporation
• Ducati Motor Holding S.p.A
• Harley-¬Davidson, Inc.
• Kawasaki Motors Europe N.V.
• Yamaha Motor Europe NV
• Honda Motor Europe Limited

Report Scope:

In this report, the France Two-Wheeler Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

France Two-Wheeler Market, By Vehicle Type:

• Motorcycle
• Scooter/Moped

France Two-Wheeler Market, By Propulsion:

• ICE
• BEV

France Two-Wheeler Market, By End Use:

• Personal
• Commercial

France Two-Wheeler Market, By Region:

• Southern
• Northern
• Western
• Eastern

Rest of France

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the France Two-Wheeler Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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