Growing Medium Market Report 2026

The growing medium market size has grown steadily in recent years. It will grow from $4.43 billion in 2025 to $4.56 billion in 2026 at a compound annual growth rate (CAGR) of 3.1%. The growth in the historic period can be attributed to growth in horticulture activities, rising adoption of potting mixes, early expansion of hydroponic practices, increasing need for moisture-retentive substrates, development of organic composts.

The growing medium market size is expected to see steady growth in the next few years. It will grow to $5.12 billion in 2030 at a compound annual growth rate (CAGR) of 2.9%. The growth in the forecast period can be attributed to rising demand for customized growing mediums, growing adoption of inert substrates, increasing shift to sustainable agriculture, expansion of greenhouse and indoor farming, growth in urban and vertical farming initiatives. Major trends in the forecast period include increasing adoption of soilless growing systems, rising use of organic and sustainable mediums, growing demand for high-drainage substrates, expansion of home gardening and urban farming, greater preference for crop-specific growing medium formulations.

The increasing demand for horticulture is expected to drive the growth of the growing medium market going forward. Horticulture is the branch of agriculture focused on cultivating and managing garden crops, including fruits, vegetables, nuts, seeds, herbs, sprouts, mushrooms, algae, and non-food crops such as flowers, seaweeds, and ornamental plants. The rising demand for horticulture is driven by growing consumer preferences for fresh, locally sourced produce, a shift toward sustainable lifestyles, and greater awareness of health and wellness. Horticulture relies on growing mediums to create a supportive environment for plant roots, ensuring optimal growth and development by supplying essential nutrients, retaining moisture, and providing physical support. For example, in December 2024, according to the Food and Agriculture Organization (FAO), an Italy-based UN agency, global fruit and vegetable production reached 2.1 billion tonnes in 2023, marking a 1% increase from 2022. Therefore, the rising demand for horticulture is fueling the growth of the growing medium market.

Companies in the growing medium sector are innovating with products such as soil-less growing media to enhance plant growth efficiency and promote sustainable cultivation practices. Soil-less growing media consists of materials used for plant growth without relying on natural soil. These media provide support, retain moisture, and supply nutrients to plants. For example, in July 2024, FARMAI India Private Limited, an Indian agricultural service provider, introduced soilless media designed for growing seedlings, aiming to improve agricultural yields. This innovative product is part of a broader shift toward sustainable agriculture, particularly in response to issues such as soil degradation and water scarcity. The soil-less media comprises a blend of organic and inorganic materials that offer high porosity, excellent aeration, and substantial water retention capabilities.

In June 2024, Nature’s Miracle Holding Inc., a U.S.-based agriculture and horticulture solutions company, partnered with Gro-Med to become the authorized U.S. distributor of Gro-Med Coco & Coir Substrates. This partnership between Nature’s Miracle Holding Inc. and Gro-Med aims to increase the availability of sustainable, high-quality growing media across the U.S. market, supporting environmentally friendly cultivation practices. Gro-Med Coco & Coir Substrates is an India-based manufacturer of premium coco and coir-based growing substrates used in horticulture and agriculture.

Major companies operating in the growing medium market are Jiffy Group, Pelemix Ltd, Coco Coir Global Vietnam, HydroCoir Ltd., Nutrigro Substrates Pty Ltd, Bali Coco Company, Klasmann-Deilmann GmbH, Cocolandlanka (Pvt) Ltd, Consarc (Pvt) Ltd, Viagrow, Allwin Coir, BENLION COIR INDUSTRIES, Kumaran Fibres, Lanka Coco Products, Coir Crop Technologies, Cocogreen, Global Coirs, Gulf Perlite, Ceyhinz Link International Inc., Grow By Coco, Sun Gro Horticulture, Florentaise, BVB Substrates, Compo-Expert, Nestaan NV.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs on imported raw materials such as peat, coconut coir, perlite, vermiculite, and specialized horticulture products are raising manufacturing and distribution costs for growing mediums, particularly impacting segments like soilless mixes, composts, and inert substrates across regions dependent on foreign supplies including Europe, North America, and Asia-Pacific. These tariffs slow market expansion but also stimulate domestic production, encourage local sourcing of organic residues, and promote innovation in sustainable, cost-efficient alternatives for agriculture, horticulture, and greenhouse applications.

The growing medium market research report is one of a series of new reports that provides growing medium market statistics, including growing medium industry global market size, regional shares, competitors with a growing medium market share, detailed growing medium market segments, market trends and opportunities, and any further data you may need to thrive in the growing media industry. This growing medium products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

A growing medium is a material or mixture utilized to support plant growth by creating a stable environment for root development. It provides essential nutrients, retains moisture, and facilitates aeration and drainage. The selection of a growing medium is influenced by the specific needs of the plants and the growing conditions, affecting factors such as water retention, drainage, and nutrient availability. It plays a vital role in both traditional soil-based agriculture and modern soilless growing systems.

The primary types of growing mediums include soilless mixes, composts, gravel, inert mediums, and others. Soilless mixes are those that do not contain any soil. Various materials used in these mixes include peat moss, perlite, vermiculite, and composted bark. They are available through different distribution channels, both online and offline, and are utilized in a range of applications such as agriculture, horticulture, home gardening, greenhouses, and landscaping.North America was the largest region in the growing medium market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the growing medium market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the growing medium market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The growing medium market consists of sales of pumice, loamy soil, and hydroton. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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