This Goji Berries market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
The goji berries market size has grown strongly in recent years. It will grow from $1.47 billion in 2023 to $1.54 billion in 2024 at a compound annual growth rate (CAGR) of 5%. The growth during the historic period can be attributed to several factors, including the rise in vegan and vegetarian trends, the impact of celebrity endorsements and influencer marketing, expansion into niche markets, and regulatory changes that favor superfoods.
The goji berries market size is expected to see strong growth in the next few years. It will grow to $1.89 billion in 2028 at a compound annual growth rate (CAGR) of 5.1%. The anticipated growth in the forecast period can be attributed to several factors, including the growing demand for natural and organic products, an increase in demand within the cosmetic industry, the rising incidence of lifestyle diseases, a surge in packaged food consumption, and a heightened demand for functional foods. Key trends expected during this period include product innovations, sustainable farming practices, increased investments in research and development, preferences for organic and natural options, and sustainable sourcing practices.
The rising demand for natural and organic products is expected to drive the growth of the goji berries market in the coming years. This increase in demand is largely attributed to heightened consumer awareness regarding health, sustainability, and environmental impact. Goji berries contribute to organic products by offering a nutrient-dense, antioxidant-rich ingredient that supports health-conscious and sustainably farmed options. For example, in May 2024, the Organic Trade Association, a U.S.-based non-profit organization, reported that sales of organic products reached $69.7 billion in 2023, up from $67.6 billion in 2022. Thus, the increasing demand for natural and organic products is propelling the growth of the goji berries market.
Key players in the goji berries market are concentrating on expanding their product lines through innovations such as goji berry drinks to meet the rising demand for healthy, natural beverages and to leverage the growing trend of functional foods and wellness products. Goji berry drinks are beverages made from goji berries, either as juice or blended with other ingredients, designed to provide the nutritional benefits of the berries, which include antioxidants, vitamins, and minerals. For instance, in September 2022, Luxe Beauty and Wellness Group, a U.S.-based health and beauty company, launched the Tipsy Goji Berry drink, an innovative beverage that combines the health benefits of goji berries with a refreshing taste. This drink aims to provide consumers with a guilt-free indulgence while offering a mild buzz, delivering a refreshing experience that balances enjoyment and health, appealing to those seeking healthier beverage alternatives.
In October 2022, the Hong Kong Life Sciences Society, an organization committed to promoting dynamic life sciences and biotechnology, collaborated with Mak's Brewery Company Ltd. to launch two innovative beverages, Honey+Goji Pale Ale and Honey+Goji Carbonated Hops Tea. This partnership aims to connect the realms of life sciences and everyday experiences through the craft of brewing. Mak's Brewery Company Ltd. is based in China and specializes in producing small batches of high-quality, flavorful beers that incorporate traditional goji berries.
Major companies operating in the goji berries market are Sunfood Superfoods, Starwest Botanicals, The Berry Company, Tierra Farm, Organic Traditions, Navitas Naturals, Shiloh Farms, Ningxia Red Power Goji Co. Ltd., Dragon Herbs, Naturya, Alovitox, Earth Circle Organics, Feel Good Organics, Gojix Ltd., Indigo Herbs, Keva Kaipo Industries, King Nuts and Raaphorst B.V., Mattisson BV, Plantogram, Seven Hills Wholefood, Sunrise Botanics, The Tibetan Goji Berry Company, Viva Naturals, Wildly Organic.
North America was the largest region in the goji berries market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the goji berries marker report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the goji berries marker report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Goji berries, also known as wolfberries, are small red fruits derived from the Lycium barbarum and Lycium chinense plants, recognized for their high content of antioxidants, vitamins, and minerals. They are commonly consumed in dried form or as juice and are celebrated for their health benefits, such as boosting the immune system and enhancing vision.
The primary product types available for goji berries include fresh, dried, juice, powdered, and frozen options. Fresh goji berries are small, red-orange fruits from the Lycium barbarum or Lycium chinense plants, noted for their high nutritional value. These berries are distributed through various channels, including supermarkets, hypermarkets, specialty stores, and online retail. They cater to a diverse range of end users, including those in the food and beverage sector, pharmaceuticals, nutraceuticals, personal care and cosmetics, and more.
The goji berries market research report is one of a series of new reports that provides goji berries market statistics, including goji berries industry global market size, regional shares, competitors with a goji berries market share, detailed goji berries market segments, market trends and opportunities, and any further data you may need to thrive in the goji berries industry. This goji berries market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The goji berries market consists of sales of dried goji berries, goji berry juice, goji berry powder, goji berry tea, and berry salad dressings. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The goji berries market size has grown strongly in recent years. It will grow from $1.47 billion in 2023 to $1.54 billion in 2024 at a compound annual growth rate (CAGR) of 5%. The growth during the historic period can be attributed to several factors, including the rise in vegan and vegetarian trends, the impact of celebrity endorsements and influencer marketing, expansion into niche markets, and regulatory changes that favor superfoods.
The goji berries market size is expected to see strong growth in the next few years. It will grow to $1.89 billion in 2028 at a compound annual growth rate (CAGR) of 5.1%. The anticipated growth in the forecast period can be attributed to several factors, including the growing demand for natural and organic products, an increase in demand within the cosmetic industry, the rising incidence of lifestyle diseases, a surge in packaged food consumption, and a heightened demand for functional foods. Key trends expected during this period include product innovations, sustainable farming practices, increased investments in research and development, preferences for organic and natural options, and sustainable sourcing practices.
The rising demand for natural and organic products is expected to drive the growth of the goji berries market in the coming years. This increase in demand is largely attributed to heightened consumer awareness regarding health, sustainability, and environmental impact. Goji berries contribute to organic products by offering a nutrient-dense, antioxidant-rich ingredient that supports health-conscious and sustainably farmed options. For example, in May 2024, the Organic Trade Association, a U.S.-based non-profit organization, reported that sales of organic products reached $69.7 billion in 2023, up from $67.6 billion in 2022. Thus, the increasing demand for natural and organic products is propelling the growth of the goji berries market.
Key players in the goji berries market are concentrating on expanding their product lines through innovations such as goji berry drinks to meet the rising demand for healthy, natural beverages and to leverage the growing trend of functional foods and wellness products. Goji berry drinks are beverages made from goji berries, either as juice or blended with other ingredients, designed to provide the nutritional benefits of the berries, which include antioxidants, vitamins, and minerals. For instance, in September 2022, Luxe Beauty and Wellness Group, a U.S.-based health and beauty company, launched the Tipsy Goji Berry drink, an innovative beverage that combines the health benefits of goji berries with a refreshing taste. This drink aims to provide consumers with a guilt-free indulgence while offering a mild buzz, delivering a refreshing experience that balances enjoyment and health, appealing to those seeking healthier beverage alternatives.
In October 2022, the Hong Kong Life Sciences Society, an organization committed to promoting dynamic life sciences and biotechnology, collaborated with Mak's Brewery Company Ltd. to launch two innovative beverages, Honey+Goji Pale Ale and Honey+Goji Carbonated Hops Tea. This partnership aims to connect the realms of life sciences and everyday experiences through the craft of brewing. Mak's Brewery Company Ltd. is based in China and specializes in producing small batches of high-quality, flavorful beers that incorporate traditional goji berries.
Major companies operating in the goji berries market are Sunfood Superfoods, Starwest Botanicals, The Berry Company, Tierra Farm, Organic Traditions, Navitas Naturals, Shiloh Farms, Ningxia Red Power Goji Co. Ltd., Dragon Herbs, Naturya, Alovitox, Earth Circle Organics, Feel Good Organics, Gojix Ltd., Indigo Herbs, Keva Kaipo Industries, King Nuts and Raaphorst B.V., Mattisson BV, Plantogram, Seven Hills Wholefood, Sunrise Botanics, The Tibetan Goji Berry Company, Viva Naturals, Wildly Organic.
North America was the largest region in the goji berries market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the goji berries marker report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the goji berries marker report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Goji berries, also known as wolfberries, are small red fruits derived from the Lycium barbarum and Lycium chinense plants, recognized for their high content of antioxidants, vitamins, and minerals. They are commonly consumed in dried form or as juice and are celebrated for their health benefits, such as boosting the immune system and enhancing vision.
The primary product types available for goji berries include fresh, dried, juice, powdered, and frozen options. Fresh goji berries are small, red-orange fruits from the Lycium barbarum or Lycium chinense plants, noted for their high nutritional value. These berries are distributed through various channels, including supermarkets, hypermarkets, specialty stores, and online retail. They cater to a diverse range of end users, including those in the food and beverage sector, pharmaceuticals, nutraceuticals, personal care and cosmetics, and more.
The goji berries market research report is one of a series of new reports that provides goji berries market statistics, including goji berries industry global market size, regional shares, competitors with a goji berries market share, detailed goji berries market segments, market trends and opportunities, and any further data you may need to thrive in the goji berries industry. This goji berries market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The goji berries market consists of sales of dried goji berries, goji berry juice, goji berry powder, goji berry tea, and berry salad dressings. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Goji Berries Market Characteristics3. Goji Berries Market Trends and Strategies32. Global Goji Berries Market Competitive Benchmarking33. Global Goji Berries Market Competitive Dashboard34. Key Mergers and Acquisitions in the Goji Berries Market
4. Goji Berries Market - Macro Economic Scenario
5. Global Goji Berries Market Size and Growth
6. Goji Berries Market Segmentation
7. Goji Berries Market Regional and Country Analysis
8. Asia-Pacific Goji Berries Market
9. China Goji Berries Market
10. India Goji Berries Market
11. Japan Goji Berries Market
12. Australia Goji Berries Market
13. Indonesia Goji Berries Market
14. South Korea Goji Berries Market
15. Western Europe Goji Berries Market
16. UK Goji Berries Market
17. Germany Goji Berries Market
18. France Goji Berries Market
19. Italy Goji Berries Market
20. Spain Goji Berries Market
21. Eastern Europe Goji Berries Market
22. Russia Goji Berries Market
23. North America Goji Berries Market
24. USA Goji Berries Market
25. Canada Goji Berries Market
26. South America Goji Berries Market
27. Brazil Goji Berries Market
28. Middle East Goji Berries Market
29. Africa Goji Berries Market
30. Goji Berries Market Competitive Landscape and Company Profiles
31. Goji Berries Market Other Major and Innovative Companies
35. Goji Berries Market Future Outlook and Potential Analysis
36. Appendix
Executive Summary
Goji Berries Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on goji berries market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for goji berries? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The goji berries market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- the market characteristics section of the report defines and explains the market.
- the market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- the forecasts are made after considering the major factors currently impacting the market. These include:
- the impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- the impact of higher inflation in many countries and the resulting spike in interest rates.
- the continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- the regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- the competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- the trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) by Product Type: Fresh; Dried; Juice; Powdered; Frozen2) by Distribution Channel: Supermarkets and Hypermarkets; Specialty Stores; Online Retail; Other Distribution Channels
3) by End-Use: Food and Beverage; Pharmaceuticals; Nutraceuticals; Personal Care and Cosmetics; Other End-Uses
Key Companies Mentioned: Sunfood Superfoods; Starwest Botanicals; the Berry Company; Tierra Farm; Organic Traditions
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
The major companies profiled in this Goji Berries market report include:- Sunfood Superfoods
- Starwest Botanicals
- The Berry Company
- Tierra Farm
- Organic Traditions
- Navitas Naturals
- Shiloh Farms
- Ningxia Red Power Goji Co. Ltd.
- Dragon Herbs
- Naturya
- Alovitox
- Earth Circle Organics
- Feel Good Organics
- Gojix Ltd.
- Indigo Herbs
- Keva Kaipo Industries
- King Nuts and Raaphorst B.V.
- Mattisson BV
- Plantogram
- Seven Hills Wholefood
- Sunrise Botanics
- The Tibetan Goji Berry Company
- Viva Naturals
- Wildly Organic
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 175 |
Published | December 2024 |
Forecast Period | 2024 - 2028 |
Estimated Market Value ( USD | $ 1.54 Billion |
Forecasted Market Value ( USD | $ 1.89 Billion |
Compound Annual Growth Rate | 5.1% |
Regions Covered | Global |
No. of Companies Mentioned | 25 |