Broccoli Powder Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Broccoli Powder Market is projected to expand from USD 52.65 Million in 2025 to USD 72.23 Million by 2031, achieving a CAGR of 5.41%. This market involves dehydrated, ground ingredients made from broccoli stems and florets, which are utilized in beverages, dietary supplements, and functional foods to deliver concentrated nutrients like fiber and glucosinolates. The growth is primarily driven by the clean-label movement and increasing consumer demand for shelf-stable, plant-based nutrition, compelling manufacturers to favor natural vegetable ingredients. According to the USDA National Agricultural Statistics Service, the utilized production of broccoli for processing in the United States reached 23,615 tons in 2024, underscoring the significant volume of raw material entering the value-added sector.

Despite this upward trajectory, the market contends with high production costs required to preserve bioactive compounds. Because key nutrients are sensitive to heat, manufacturers must rely on expensive dehydration technologies, such as freeze-drying, to ensure product potency. This necessity drives up the final price of the powder, thereby restricting its mass-market penetration in price-sensitive regions and limiting its accessibility to premium segments.

Market Drivers

The growing consumer preference for vegan and plant-based diets serves as a major catalyst for the Global Broccoli Powder Market, as individuals seek convenient ways to enhance their vegetable intake without sacrificing nutritional quality. This trend has accelerated the inclusion of dehydrated broccoli in bakery goods, ready-to-drink shakes, and green blends, with manufacturers creating formulations that mask the strong taste of cruciferous vegetables while maintaining their vitamin and fiber content. Highlighting this shift, the Plant Based Foods Association reported in June 2025 that retail sales of plant-based liquids and protein powders in the United States increased by 11% in 2024, reflecting a robust appetite for functional plant products.

Concurrently, the burgeoning nutraceuticals and dietary supplements industry is significantly fueling market expansion, driven by the demand for standardized bioactive ingredients like sulforaphane. Broccoli powder is widely used in capsule and tablet formats to provide detoxification and cellular protection benefits that are difficult to achieve consistently through whole foods. According to the Council for Responsible Nutrition, 75% of Americans utilized dietary supplements in November 2024, indicating a vast customer base. Furthermore, the Organic Trade Association noted in April 2025 that U.S. sales of organic produce rose by 5.2% in 2024, ensuring a growing supply of clean-label raw materials for processing.

Market Challenges

A critical impediment to the Global Broccoli Powder Market is the prohibitive cost of production necessary to maintain the ingredient's bioactive profile. To protect heat-sensitive nutrients such as glucosinolates, manufacturers are forced to employ energy-intensive dehydration methods like freeze-drying instead of cheaper air-drying techniques. This requirement significantly raises the cost of goods sold, resulting in premium pricing that renders high-quality broccoli powder largely inaccessible to mass-market consumers and price-sensitive developing regions, limiting its adoption to niche functional food sectors.

This economic challenge is exacerbated by a volatile operational environment for food processors. The Food and Drink Federation reported in 2024 that average production costs for food manufacturers rose by 6.3%, largely due to fluctuating labor and energy expenses. Since dehydration is inherently energy-demanding, these inflationary pressures disproportionately impact broccoli powder producers, widening the price gap between natural ingredients and synthetic alternatives. Consequently, this financial barrier restricts market scalability and prevents the ingredient from becoming a standard component in mainstream dietary products.

Market Trends

The market is being reshaped by a trend toward whole-plant and upcycled processing, which transforms nutrient-dense agricultural byproducts into high-value functional ingredients. Manufacturers are increasingly utilizing imperfect broccoli stalks, florets, and leaves that would otherwise be discarded, thereby generating sustainable revenue streams and reducing food waste in alignment with the circular economy. Demonstrating the viability of this approach, the Commonwealth Scientific and Industrial Research Organisation reported in February 2024 that its partner, Nutri V, successfully diverted over 200 tons of vegetables from landfills to produce shelf-stable powders.

Simultaneously, the rise of direct-to-consumer (DTC) subscription models is revolutionizing the distribution and consumption of broccoli-based supergreen blends. By bypassing traditional retail intermediaries, brands can foster deeper customer loyalty and secure recurring revenue through automated monthly deliveries, which encourages consistent daily usage. This model also allows for direct consumer education regarding benefits like sulforaphane; according to Forbes in December 2024, AG1, a leading DTC brand using broccoli powder, is projected to achieve $600 million in annual revenue for 2024, highlighting the massive financial scale of subscription-based wellness solutions.

Key Players Profiled in the Broccoli Powder Market

• Saipro Biotech Private Limited
• NutraDry
• Adya Organics
• Xi'an Lifewe Biological Technology Co., Ltd.
• Pioneer Herb Industrial Co., Ltd.
• American International Foods, Inc.
• Nutraonly (Xi'an) Nutritions Inc.
• VDF FutureCeuticals, Inc.
• Vinayak Ingredients (INDIA) Pvt. Ltd.
• Vehgro B.V.

Report Scope

In this report, the Global Broccoli Powder Market has been segmented into the following categories:

Broccoli Powder Market, by Nature:

• Conventional
• Organic

Broccoli Powder Market, by Application:

• Food & Beverages
• Cosmetics
• Others

Broccoli Powder Market, by Distribution Channel:

• Online
• Offline

Broccoli Powder Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Broccoli Powder Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.