The UK: Home Category Data, The Consumer - Children’s home products report offers a comprehensive insight into consumer attitudes in the UK children's home products market. The report focuses on overall children's home products and its six sub-categories: children’s and baby’s soft furnishings, decorative accessories, bath linens, bed linens, beds, and other furniture. Consumer data is based on our 2024 UK Children's home products survey, using a panel of 2,000 nationally representative consumers.
30.3% of UK consumers have purchased children's home products in the last 12 months, with the highest purchasing penetration among 25-34s, likely due to their life stage. Amazon is the most sought-after retailer for the children's home products range, followed by IKEA and Tesco.
30.3% of UK consumers have purchased children's home products in the last 12 months, with the highest purchasing penetration among 25-34s, likely due to their life stage. Amazon is the most sought-after retailer for the children's home products range, followed by IKEA and Tesco.
Key Highlights
- Amazon holds the highest conversion rate in the overall children's home products market, followed by IKEA.
- 88.3% of respondents cited that they find it easier to browse for goods online compared with visiting shops.
- Upgrading is the most important driver influencing purchases of children's home products
Scope
- 30.3% of UK consumers have purchased children's home products in the last 12 months, with the highest purchasing penetration among 25-34s, likely due to their life stage. Amazon is the most sought-after retailer for the children's home products range, followed by IKEA and Tesco.
Reasons to Buy
- Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Table of Contents
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Replacement Cycle
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Brand Use
- Channel Use
- Research Prior to Purchase
- Category-specific Questions
- Purchasing Secondhand
- Methodology & Contacts
- Consumer Penetration by Product, 2024
- Purchase Motivations, 2024
- Retailer Conversion Rates, 2024
- Retailer Purchased From By Subcategory, 2024
- Retailer Usage by Demographic, 2024
- Drivers of Retailer Choice by Retailer, 2024
- Retailer Improvement Opportunities by Retailer, 2024
- Consumer Penetration, 2024
- Consumer Penetration by Subcategory, 2024
- Replacement Cycle, 2024
- Retailers Visited & Purchased from, 2024
- Retailer Profile - Amazon, 2024
- Retailer Profile - IKEA, 2024
- Retailer Profile - Tesco, 2024
- Retailer Profile - ASDA, 2024
- Retailer Profile - Primark, 2024
- Drivers of Retailer Choice, 2024
- Retailer Improvement Opportunities, 2024
- Brand Choice, 2024
- Licensed Products Purchased, 2024
- Shopper Research Process, 2024
- Interaction With Staff Instore, 2024
- Channel Usage when Researching, 2024
- Channel Usage when Purchasing, 2024
- Online Fulfilment Methods, 2024
- Shopper Views On Online Shopping for Children’s Home Products, 2024
- Satisfaction With Online Shopping for Children’s Home Products, 2024
- Views Prior to Purchase, 2024
- Factors Of Importance When Purchasing Children’s Home Products, 2024
- Opinions On Children’s Home Products, 2024
- Consumer Penetration On Secondhand Children's Home Products, 2024
- Consumer Penetration by Subcategory On Secondhand Children's Home Products, 2024
- Channel Used when Purchasing Secondhand Children's Home Products, 2024
- Purchase Motivation for Secondhand Children's Home Products, 2024
- Factors Hindering the Purchase of Secondhand Children's Home Products, 2024
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- Argos
- ASDA
- B&M
- B&Q
- Disney Store
- Dunelm
- IKEA
- Next
- Primark
- Tesco
- The Range
