Opportunities in the Global Haircare Sector 2025

The global haircare sector was valued at $84.5 billion in 2024 and is expected to reach $99.7 billion in 2029, registering a compound annual growth rate (CAGR) of 3.4%. This growth is primarily driven by increasing consumer awareness regarding hair health, alongside the rising incidence of hair-related concerns such as hair loss. Shampoo was the largest category by value, accounting for a share of 41%, followed by conditioner with 21%. The top five companies in the global haircare sector accounted for a combined value share of 54.3% in 2024. L'Oréal was the leading company with a value share of 15.7%. In terms of packaging, rigid plastics dominated in 2024, accounting for a share of 60.4%. This preference is largely due to the material’s durability, practicality, and cost-efficiency. In 2024, modern retail led the sector with a 48.1% share, fueled by the convenience offered by supermarkets, hypermarkets, and the growing influence of e-commerce platforms.

Provides an overview of current haircare scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

Consumers in the haircare sector are increasingly favoring products formulated with natural and plant-based ingredients, driven by growing concerns over the potential health risks associated with synthetic additives, such as parabens, sodium, and sulfates. In response, manufacturers are developing formulations that exclude these harmful substances to meet the rising demand for clean and safe haircare solutions. Additionally, stringent labeling regulations and heightened consumer preference for transparency require brands to provide clear, detailed information about ingredient sources, uses, concentrations, and allergen presence. Alongside ingredient safety, ecological awareness is shaping consumer choices, with a strong shift toward products featuring sustainable and eco-friendly packaging options such as refillable containers, biodegradable pouches, and materials like paper, glass, or wood.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global haircare sector, analyzing data from 108 countries. It includes analysis on the following:

• Global snapshot: Includes executive summary, current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The section also touches on the key growth enablers and inhibitors for the haircare sector.
• Sector snapshot: The analysis provides a global overview, along with regional and category-level data and analysis. It also includes regional overview across five regions-Americas, Asia-Pacific, Eastern Europe, Middle East and Africa (MEA), and Western Europe-highlighting sector size and evolution, value and volume shares by category, and growth drivers for each region.
• Consumer trends: Provides an overview of evolving consumer trends, supported by the analyst’s in-house consumer surveys, and product examples.
• Country deep-dive: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators,

sociodemographic factors, and technological infrastructure. Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2024-29, consumer demographics, and key trends. It also includes regional analysis covering the outlook for each region.

• Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.
• Distribution overview: Provides an analysis of the leading distribution channels in the global haircare sector in 2024. It covers modern retail, traditional retail, specialist retailer, direct sellers, cash & carries & warehouse clubs, and other distribution channels.
• Packaging analysis*: The report provides percentage share (in 2024) and growth analysis (during 2024-29) for various pack materials, pack types, closures, and primary outer types based on volume sales of haircare.
• Select industry metrics: The section provides topline statistics and analysis for different datasets, such as patent filings, job analytics, and deals in the cosmetics and toiletries (C&T) industry in 2024.

Reasons to Buy

• Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates