The UK food & grocery report offers a comprehensive insight into the food & grocery market in the UK, analysing the sector, the major players, the main trends, and consumer attitudes, as well as providing market forecasts out to 2029.
The value of the UK food & grocery sector grew over 2% in 2024, driven by outperforming mid-market players. Volumes declined marginally as consumers adjusted their spending in response to rising prices.
The online food & grocery channel will outpace the total sector growth in 2025, as investment in fulfilment capacity by grocers and consumers' familiarity with ordering groceries through rapid-delivery services drives uptake.
Health-driven food & grocery purchases are changing spending patterns and will compel grocers' to adjust ranges to stay relevant.
The value of the UK food & grocery sector grew over 2% in 2024, driven by outperforming mid-market players. Volumes declined marginally as consumers adjusted their spending in response to rising prices.
The online food & grocery channel will outpace the total sector growth in 2025, as investment in fulfilment capacity by grocers and consumers' familiarity with ordering groceries through rapid-delivery services drives uptake.
Health-driven food & grocery purchases are changing spending patterns and will compel grocers' to adjust ranges to stay relevant.
Report Scope
- The outlook for the food & grocery sector will be softer over the next five years, with the market forecast to increase between 2024 and 2029.
- Food inflation is expected to fall to nominal levels between 2026 to 2029, with a return to volume growth from 2026.
- Demand for a wider range of world food options will boost food category and overall sector growth out to 2029.
Reasons to Buy
- Using our five year forecasts to 2029, learn which categories in the food & grocery market will be the fastest performing to enable focus and investment in these winning product areas.
- Understand how drivers of food & grocery purchases, such as range, price and quality, vary in importance among different demographics to maximise sales potential.
- Use our in-depth analysis and forecasts to understand the current and future performances of the different channels, including online and offline.
Table of Contents
- Executive summary
- Sector value boosted by ecommerce expansion and inflationary uplift
- Premium own‑brand and global flavours propel food value growth
- Aldi’s slowed momentum eases pressure on ASDA
- Consumers prioritise health when grocery shopping
- KEY TRENDS
- Market drivers
- Market inhibitors
- Key Trends: Grocers must appropriately scale retail media to minimise ad fatigue
- Key Trends: Health-driven grocery shopping reshapes spending patterns
- Key Trends: Grocers double down on British sourcing
- Key Trends: Grocers must use targeted strategies to recover inflation-suppressed volumes
- Strategies for success
- MARKET SIZE AND FORECASTS
- Five year growth 2019-2029
- Market size, 2019-2029
- Market Growth Drivers, 2022-2029
- CATEGORY PERFORMANCE AND FORECASTS
- Key category trends
- Food & grocery categories
- Market by category %, 2019-2029
- Market by Sub Category, 2024 & 2029
- CHANNEL PERFORMANCE AND FORECASTS
- Online market, 2019-2029
- Channel growth, 2019-2029
- Market by channel, 2024 and 2029
- Channel value and forecast, 2024 and 2029
- REVENUE AND MARKET SHARES OF TOP 10 PLAYERS
- Top 10 UK Retailers, 2024
- Market shares of the top 10 retailers
- Top 20 most visited and purchased from retailers for food & grocery, 2025
- Food & grocery competitor overlap, 2025
- Top 10 most purchased from retailers for food & grocery, consumer penetration, 2025
- COMPETITIVE LANDSCAPE: PROFILES OF LEADING PLAYERS
- Tesco
- Morrisons
- Aldi
- Marks & Spencer
- Retailers to watch
- Brands to watch
- CONSUMERS
- Key consumer trends
- Food & Grocery penetration and profile, 2025
- Food & Grocery category penetration, 2025
- Food & Grocery channel usage, 2025
- Food & Grocery fulfilment methods, 2025
- Food & Grocery purchase locations, 2025
- Food & Grocery store types, 2025
- Food & Grocery device usage, 2025
- Food & Grocery purchase frequency, 2025
- Food & Grocery consumer drivers, 2025
- UK loyalty scheme penetration, 2025
- UK food & grocery purchase locations, by retailer, 2025
- Awareness of ultra-processed foods, 2025
- Consumption of ultra-processed foods, 2025
- Avoiding ultra-processed foods, 2025
- Statements about ultra-processed foods, 2025
- How consumers describe their daily diet, 2025
- Grocery subcategories consumers are cutting back on, 2025
- Packaging size preferences, 2025
- How consumers prioritise quality when purchasing grocery subcategories, 2025
- Own brand product perception, 2025
- Own brand purchases versus branded product preference, 2025
- How consumers describe their alcohol consumption, 2025
- Low/no alcohol drink consumption, 2025
- Low/no alcohol drinks retailer selection, 2025
- Statements about low/no alcohol drinks, 2025
- METHODOLOGY, DEFINITIONS AND CONTACTS
- UK Food & Grocery Market by Sub-Category, 2024 & 2029
- UK Food & Grocery Channel Value & Forecast, 2024 and 2029
- Top 10 UK Food & Grocery Retailers, 2024
- UK Food & Grocery Competitor Overlap, 2025
- UK Food & Grocery Category Penetration by Demographic, 2025
- UK Food & Grocery Channel Usage by Demographic, 2025
- UK Food & Grocery Fulfilment Methods by Demographic, 2025
- UK Food & Grocery Purchase Locations by Demographic, 2025
- UK Food & Grocery Store Types by Demographic, 2025
- UK Food & Grocery Device Usage by Demographic, 2025
- UK Food & Grocery Consumer Drivers by Demographic, 2025
- UK Loyalty Scheme Penetration by Demographic, 2025
- UK Food & Grocery Market Value GBP m, 2024-2029
- UK Food & Grocery Categories by Value Growth %, CAGR 2024-2029
- Agreement and disagreement with statements about ultra processed foods, 2025
- Agreement and disagreement with statements about low/no alcohol drinks, 2025
- Four month average penetration of UK consumers using weight loss medication %, 2025
- Agreement with statements about locally sourced products %, 2025
- UK food & grocery annual sector inflation %, 2022-2029
- UK Food & Grocery Market GBP m, 2019, 2024, 2029 & CAGR %
- UK Food & Grocery Market Value GBP m, 2019-2029
- UK Food & Grocery Market Annual Growth %, 2019-2029
- UK Food & Grocery Market Growth Drivers, 2022-2029
- UK Food & Grocery Categories by Value GBP m, 2024 & 2029
- UK Food & Grocery Categories by Value Growth %, CAGR 2024-2029
- UK Food & Grocery Market by Category %, 2019, 2024, 2029
- UK Food & Grocery Online Market Size GBPm and Online Penetration %, 2019-2029
- UK Food & Grocery Channel Growth, 2019-2029
- UK Food & Grocery Market by Channel, 2024 and 2029
- Market Shares of Top 10 UK Food & Grocery Retailers, 2023, 2024 & 2025e
- Top 20 Most Visited Retailers for Food & Grocery %, 2025
- Top 20 Most Purchased from Retailers for Food & Grocery %, 2025
- Tesco UK Food & Grocery Penetration %, 2025
- Sainsbury's UK Food & Grocery Penetration %, 2025
- Aldi UK Food & Grocery Penetration %, 2025
- ASDA UK Food & Grocery Penetration %, 2025
- Lidl UK Food & Grocery Penetration %, 2025
- Morrisons UK Food & Grocery Penetration %, 2025
- Iceland UK Food & Grocery Penetration %, 2025
- Marks & Spencer UK Food & Grocery Penetration %, 2025
- Co-op UK Food & Grocery Penetration %, 2025
- B&M UK Food & Grocery Penetration %, 2025
- Tesco UK Food & Grocery market share %, 2019-2025e
- Morrisons UK Food & Grocery market share %, 2019-2025e
- Aldi UK Food & Grocery market share %, 2019-2025e
- Marks & Spencer UK Food & Grocery market share %, 2019-2025e
- UK Food & Grocery Penetration %, 2025
- UK Food & Grocery Profile %, 2025
- UK Food & Grocery Category Penetration %, 2025
- UK Food & Grocery Channel Usage %, 2025
- UK Food & Grocery Fulfilment Methods %, 2025
- UK Food & Grocery Purchase Locations %, 2025
- UK Food & Grocery Store Types %, 2025
- UK Food & Grocery Device Usage %, 2025
- UK Food & Grocery Purchase Frequency, 2025
- UK Food & Grocery Consumer Drivers %, 2025
- UK Loyalty Scheme Penetration %, 2025
- UK Food & Grocery Purchase Locations, by Retailer %, 2025
- UK Consumer Awareness of Ultra-Processed Foods by Age %, 2025
- UK Consumer Change in Consumption of Ultra-Processed Foods Over the Past Year by Age %, 2025
- UK Consumers' Primary Reasons for Avoiding Ultra-Processed Foods %, 2025
- How UK Consumers' Spending on Groceries Overall has Changed in the Last Year %, 2025
- How UK Consumers' Spending on Groceries Overall has Changed in the Last Year by Generation %, 2025
- Category Impact of Consumers Avoiding Ultra-Processed Foods %, 2025
- Agreement and Disagreement With Statements about Ultra-Processed Foods, 2025
- How UK Consumers Describe Their Daily Diet %, 2025
- How UK Consumers Describe Their Daily Diet by Generation %, 2025
- How UK Consumers Stated They Are Spending Less on Grocery Shopping Are Cutting Back by Subcategory %, 2025
- Which Packaging Sizes UK Consumers Prefer by Subcategory %, 2025
- How UK Consumers Prioritise Quality When Purchasing Grocery Subcategories %, 2025
- How UK Consumers Describe Stores’ Own Brand Products by Subcategory %, 2025
- Why UK Consumers Purchase Own Brand Products Instead of Branded %, 2025
- How UK Consumers Describer Their Alcohol Consumption %, 2025
- Penetration of UK Consumers That Have Tried Low/No Alcohol Drinks, by Gender and Generation %, 2025
- How UK consumers’ Spend on Low/No Alcohol Drinks Compared to Last Year %, 2025
- How UK consumers’ Spend on Low/No Alcohol Drinks Compared to Last Year by social grade %, 2025
- Reasons UK Consumers Have Spent More on Low/No Alcohol Drinks this Year %, 2025
- Top 10 Retailers Consumers Who Have Purchased Low/No Alcohol Drinks From %, 2025
- Agreement and Disagreement With Statements about Low/No Alcohol Drinks, 2025
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Aldi
- Amazon
- ASDA
- B&M
- Co-op
- Costco
- Deliveroo
- Farmfoods
- Gousto
- HelloFresh
- Heron Foods
- Home Bargains
- Iceland
- Lidl
- Marks & Spencer
- Morrisons
- Ocado
- One Stop
- Premier
- Sainsbury's
- Sett
- Spar
- Tesco
- Waitrose & Partners
- VPZ
- Vape UK
- TK Maxx
- The Range
- Mother Root
- British Airways
- David Lloyd Gyms
- The Ivy
- Instacart
- The Food Warehouse
- Majestic Wine
- Whittard of Chelsea
- Boost
- XOXO Soda
- Seep
- Better Nature
- Pret
- Blank Street
