Haircare in Brazil - Research and Markets

Haircare in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The haircare market includes retail sales of shampoo, hair colorants, conditioner, styling agents, and others. The scope of others includes perms & relaxers, and hair loss treatments. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
The Brazilian haircare market recorded revenues of $5.97 billion in 2024, representing a negative compound annual growth rate (CAGR) of 1.6% between 2019-24.
Market consumption volume increased with a CAGR of 0.8% between 2019-24, reaching a total of 1.83 billion units in 2024.
The Brazilian haircare market has experienced a negative CAGR during the review period, largely due to economic instability, which reduced consumer purchasing power and discretionary spending.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the haircare market in Brazil
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the haircare market in Brazil
Leading company profiles reveal details of key haircare market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Brazil haircare market with five year forecasts

Reasons to Buy

What was the size of the Brazil haircare market by value in 2024?
What will be the size of the Brazil haircare market in 2029?
What factors are affecting the strength of competition in the Brazil haircare market?
How has the market performed over the last five years?
What are the main segments that make up Brazil's haircare market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value
3.2. Market volume

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 Market Outlook

5.1. Market value forecast
5.2. Market volume forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Market share
7.2. Who are the leading players in the Brazilian haircare market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered over the same period (2019-24)?
7.5. What are the most popular brands in the Brazilian haircare market?
7.6. What have been the most significant developments in the Brazilian haircare market in 2024?

8 Company Profiles

8.1. The Procter & Gamble Co
8.2. Unilever Plc
8.3. L'Oreal SA
8.4. Natura & Co Holding SA

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables

Table 1: Brazil haircare market value: $ million, 2019-24
Table 2: Brazil haircare market volume: million units, 2019-24
Table 3: Brazil haircare market category segmentation: % share, by value, 2019-24
Table 4: Brazil haircare market category segmentation: $ million, 2019-24
Table 5: Brazil haircare market geography segmentation: $ million, 2024
Table 6: Brazil haircare market distribution: % share, by value, 2024
Table 7: Brazil haircare market value forecast: $ million, 2024-29
Table 8: Brazil haircare market volume forecast: million units, 2024-29
Table 9: Brazil haircare market share: % share, by value, 2024
Table 10: The Procter & Gamble Co: Key Facts
Table 11: The Procter & Gamble Co: Annual Financial Ratios
Table 12: The Procter & Gamble Co: Key Employees
Table 13: The Procter & Gamble Co: Key Employees Continued
Table 14: Unilever Plc: Key Facts
Table 15: Unilever Plc: Annual Financial Ratios
Table 16: Unilever Plc: Key Employees
Table 17: L'Oreal SA: Key Facts
Table 18: L'Oreal SA: Annual Financial Ratios
Table 19: L'Oreal SA: Key Employees
Table 20: L'Oreal SA: Key Employees Continued
Table 21: Natura & Co Holding SA: Key Facts
Table 22: Natura & Co Holding SA: Annual Financial Ratios
Table 23: Natura & Co Holding SA: Key Employees
Table 24: Brazil Size of Population (Million), 2020-24
Table 25: Brazil Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 26: Brazil GDP (Current Prices, $ Billion), 2020-24
Table 27: Brazil Inflation, 2020-24
Table 28: Brazil Consumer Price Index (Absolute), 2020-24
Table 29: Brazil Exchange Rate, 2019-24

List of Figures

Figure 1: Brazil haircare market value: $ million, 2019-24
Figure 2: Brazil haircare market volume: million units, 2019-24
Figure 3: Brazil haircare market category segmentation: $ million, 2019-24
Figure 4: Brazil haircare market geography segmentation: % share, by value, 2024
Figure 5: Brazil haircare market distribution: % share, by value, 2024
Figure 6: Brazil haircare market value forecast: $ million, 2024-29
Figure 7: Brazil haircare market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the haircare market in Brazil, 2024
Figure 9: Drivers of buyer power in the haircare market in Brazil, 2024
Figure 10: Drivers of supplier power in the haircare market in Brazil, 2024
Figure 11: Factors influencing the likelihood of new entrants in the haircare market in Brazil, 2024
Figure 12: Factors influencing the threat of substitutes in the haircare market in Brazil, 2024
Figure 13: Drivers of degree of rivalry in the haircare market in Brazil, 2024
Figure 14: Brazil haircare market share: % share, by value, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

The Procter & Gamble Co
Unilever Plc
L'Oreal SA
Natura & Co Holding SA

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Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

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