Key Highlights
- The haircare market includes retail sales of shampoo, hair colorants, conditioner, styling agents, and others. The scope of others includes perms & relaxers, and hair loss treatments. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
- The US haircare market recorded revenues of $17.51 billion in 2024, representing a compound annual growth rate (CAGR) of 5.2% between 2019-24.
- Market consumption volume increased with a CAGR of 3.8% between 2019-24, reaching a total of 1.95 billion units in 2024.
- The US haircare market has witnessed healthy growth during the review period, driven by increased affordability and accessibility of products such as shampoos, conditioners, oils, and sprays.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the haircare market in the United States
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the haircare market in the United States
- Leading company profiles reveal details of key haircare market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the United States haircare market with five year forecasts by both value and volume
Reasons to Buy
- What was the size of the United States haircare market by value in 2024?
- What will be the size of the United States haircare market in 2029?
- What factors are affecting the strength of competition in the United States haircare market?
- How has the market performed over the last five years?
- Who are the top competitors in the United States's haircare market?
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Unilever Plc
- L'Oreal SA
- Wella International Operations Switzerland Sarl
- The Procter & Gamble Co

