Key Highlights
- The haircare market includes retail sales of shampoo, hair colorants, conditioner, styling agents, and others. The scope of others includes perms & relaxers, and hair loss treatments. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
- The European haircare market recorded revenues of $20.96 billion in 2024, representing a compound annual growth rate (CAGR) of 1.5% between 2019-24.
- Market consumption volume increased with a CAGR of 0.1% between 2019-24, reaching a total of 3.67 billion units in 2024.
- The European haircare market has witnessed slow growth during the review period, mainly due to a decline in 2020 and 2022 due to challenging economic conditions.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the haircare market in Europe
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the haircare market in Europe
- Leading company profiles reveal details of key haircare market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Europe haircare market with five year forecasts
Reasons to Buy
- What was the size of the Europe haircare market by value in 2024?
- What will be the size of the Europe haircare market in 2029?
- What factors are affecting the strength of competition in the Europe haircare market?
- How has the market performed over the last five years?
- What are the main segments that make up Europe's haircare market?
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Henkel AG & Co KGaA
- Unilever Plc
- L'Oreal SA
- The Procter & Gamble Co

