Oral Hygiene in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The oral hygiene market consists of retail sales of breath fresheners (non-confectionery), dental floss, denture care, mouthwash, toothbrushes & replacement heads and toothpaste. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2024 exchange rates.
- The Turkish oral hygiene market recorded revenues of $306.1 million in 2024, representing a compound annual growth rate (CAGR) of -4.2% between 2019 and 2024.
- Market consumption volumes declined with a negative CAGR of 6.5% between 2019 and 2024, reaching a total of 45.2 million units in 2024.
- In the historic period, Turkey’s oral hygiene market experienced a downturn, largely due to increased inflation rate, which impacted both consumers and producers. As inflation increased, the cost of everyday essentials rose sharply, consumers began cutting back on purchases oral hygiene products such as mouthwash, electric toothbrushes, and premium toothpaste, opting instead for basic or cheaper alternatives - or skipping them altogether.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the oral hygiene market in Turkey
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the oral hygiene market in Turkey
- Leading company profiles reveal details of key oral hygiene market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Turkey oral hygiene market with five year forecasts
Reasons to Buy
- What was the size of the Turkey oral hygiene market by value in 2024?
- What will be the size of the Turkey oral hygiene market in 2029?
- What factors are affecting the strength of competition in the Turkey oral hygiene market?
- How has the market performed over the last five years?
- What are the main segments that make up Turkey's oral hygiene market?
Table of Contents
1 Executive Summary
2 Market Overview
3 Market Data
4 Market Segmentation
5 Market Outlook
6 Five Forces Analysis
7 Competitive Landscape
8 Company Profiles
9 Macroeconomic Indicators
10 Appendix
List of Tables
List of Figures
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Haleon Plc
- Colgate-Palmolive Co
- The Procter & Gamble Co
- Unilever Plc
