Oral Hygiene in Germany - Research and Markets

Oral Hygiene in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The oral hygiene market consists of retail sales of breath fresheners (non-confectionery), dental floss, denture care, mouthwash, toothbrushes & replacement heads and toothpaste. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2024 exchange rates.
The German oral hygiene market recorded revenues of $2.30 billion in 2024, representing a compound annual growth rate (CAGR) of 3.1% between 2019 and 2024.
Market consumption volume increased with a CAGR of 1.6% between 2019 and 2024, reaching a total of 370.8 million units in 2024.
In 2024, Germany’s oral hygiene market grew by 6.2%, primarily fueled by a rise in final household consumption expenditure on health and a growing awareness of oral hygiene among consumers. Increased final household consumption expenditure on health indicates a shift in consumer priorities toward preventive care and wellness.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the oral hygiene market in Germany
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the oral hygiene market in Germany
Leading company profiles reveal details of key oral hygiene market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Germany oral hygiene market with five year forecasts by both value and volume

Reasons to Buy

What was the size of the Germany oral hygiene market by value in 2024?
What will be the size of the Germany oral hygiene market in 2029?
What factors are affecting the strength of competition in the Germany oral hygiene market?
How has the market performed over the last five years?
How large is Germany’s oral hygiene market in relation to its regional counterparts?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value
3.2. Market volume

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 Market Outlook

5.1. Market value forecast
5.2. Market volume forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Market share
7.2. Who are the leading players in the German oral hygiene market?
7.3. Which companies have been most successful in increasing their market shares between 2019-24?
7.4. Which companies market shares have suffered in the last 5 years?
7.5. What are the most popular brands in the German oral hygiene market?

8 Company Profiles

8.1. Haleon Plc
8.2. The Procter & Gamble Co
8.3. Colgate-Palmolive Co
8.4. Koninklijke Philips NV

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables

Table 1: Germany oral hygiene market value: $ million, 2019-24
Table 2: Germany oral hygiene market volume: million units, 2019-24
Table 3: Germany oral hygiene market category segmentation: % share, by value, 2019-24
Table 4: Germany oral hygiene market category segmentation: $ million, 2019-24
Table 5: Germany oral hygiene market geography segmentation: $ million, 2024
Table 6: Germany oral hygiene market distribution: % share, by value, 2024
Table 7: Germany oral hygiene market value forecast: $ million, 2024-29
Table 8: Germany oral hygiene market volume forecast: million units, 2024-29
Table 9: Germany oral hygiene market share: % share, by value, 2024
Table 10: Haleon Plc: Key Facts
Table 11: Haleon Plc: Annual Financial Ratios
Table 12: Haleon Plc: Key Employees
Table 13: The Procter & Gamble Co: Key Facts
Table 14: The Procter & Gamble Co: Annual Financial Ratios
Table 15: The Procter & Gamble Co: Key Employees
Table 16: The Procter & Gamble Co: Key Employees Continued
Table 17: Colgate-Palmolive Co: Key Facts
Table 18: Colgate-Palmolive Co: Annual Financial Ratios
Table 19: Colgate-Palmolive Co: Key Employees
Table 20: Colgate-Palmolive Co: Key Employees Continued
Table 21: Colgate-Palmolive Co: Key Employees Continued
Table 22: Colgate-Palmolive Co: Key Employees Continued
Table 23: Koninklijke Philips NV: Key Facts
Table 24: Koninklijke Philips NV: Annual Financial Ratios
Table 25: Koninklijke Philips NV: Key Employees
Table 26: Germany Size of Population (Million), 2020-24
Table 27: Germany Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 28: Germany GDP (Current Prices, $ Billion), 2020-24
Table 29: Germany Inflation, 2020-24
Table 30: Germany Consumer Price Index (Absolute), 2020-24
Table 31: Germany Exchange Rate, 2019-24

List of Figures

Figure 1: Germany oral hygiene market value: $ million, 2019-24
Figure 2: Germany oral hygiene market volume: million units, 2019-24
Figure 3: Germany oral hygiene market category segmentation: $ million, 2019-24
Figure 4: Germany oral hygiene market geography segmentation: % share, by value, 2024
Figure 5: Germany oral hygiene market distribution: % share, by value, 2024
Figure 6: Germany oral hygiene market value forecast: $ million, 2024-29
Figure 7: Germany oral hygiene market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the oral hygiene market in Germany, 2024
Figure 9: Drivers of buyer power in the oral hygiene market in Germany, 2024
Figure 10: Drivers of supplier power in the oral hygiene market in Germany, 2024
Figure 11: Factors influencing the likelihood of new entrants in the oral hygiene market in Germany, 2024
Figure 12: Factors influencing the threat of substitutes in the oral hygiene market in Germany, 2024
Figure 13: Drivers of degree of rivalry in the oral hygiene market in Germany, 2024
Figure 14: Germany oral hygiene market share: % share, by value, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Haleon Plc
The Procter & Gamble Co
Colgate-Palmolive Co
Koninklijke Philips NV

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€317EUR$350USD£269GBP
SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€476EUR$525USD£403GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€635EUR$700USD£537GBP

Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

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