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Consumer Electronics in Romania

  • ID: 603476
  • Report
  • Region: Romania
  • 64 pages
  • Euromonitor International
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After strong retail volume growth in 2018, supported by increasing sales of televisions as Romanians upgraded their sets in order to watch the 2018 FIFA World Cup on larger, HD screens, retail volume growth subsided in 2019. Even so, increasing disposable incomes and the constant diversification of retailers’ product portfolios resulted in another year of growth in consumer electronics. Romanians continued to migrate towards premium products and became more demanding about product features.

The author's Consumer Electronics in Romania report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Consumer Electronics in Romania

List of Contents and Tables
Executive Summary
Slower Retail Volume Growth for Consumer Electronics in 2019
More Sophisticated Consumers Seek Integrated Systems for Their Increasingly Technological Lives
International Brands Characterise Sales
Chained Specialist Retailers Are the Most Successful Outlets
Bright Future for Consumer Electronics in Romania
Market Data
Table 1 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 2 Sales of Consumer Electronics by Category: Value 2014-2019
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Premium Laptops and Desktops Enjoy Growing Demand As Disposable Incomes Increase
Gaming Is Increasingly Popular As the Industry Develops in Romania
Tablets Continue To Be Cannibalised by Smartphones, Becoming More Niche
Competitive Landscape
International Brands Remain Popular, With High Levels of Innovation
Strong Presence of Domestic Players in Tablets
Printer Players Continue To Offer Improved Performances
Category Data
Table 12 Sales of Computers and Peripherals by Category: Volume 2014-2019
Table 13 Sales of Computers and Peripherals by Category: Value 2014-2019
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2014-2019
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2014-2019
Table 16 Sales of Computers by Category: Business Volume 2014-2019
Table 17 Sales of Computers by Category: Business Value MSP 2014-2019
Table 18 Sales of Computers by Category: Busines Volume Growth 2014-2019
Table 19 Sales of Computers by Category: Business Value MSP Growth 2014-2019
Table 20 Sales of Laptops by Form Factor 2018-2019
Table 21 Sales of Tablets by Operating System 2014-2019
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2015-2019
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2016-2019
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2014-2019
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2019-2024
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2019-2024
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
Table 29 Forecast Sales of Computers by Category: Business Volume 2019-2024
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2019-2024
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2019-2024
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2019-2024
Table 33 Forecast Sales of Laptops by Form Factor 2019-2024
Table 34 Forecast Sales of Tablets by Operating System 2019-2024
Headlines
Prospects
Sales of Used Cars Decline As Increasing Incomes Allow Romanians To Purchase High-spec New Vehicles
In-car Speakers the Favoured Car Upgrade, With Consumers Increasingly Choosing High-quality Brands
Potential for In-dash Media Players As Consumers Demand Increasing Connectivity
Competitive Landscape
In-car Entertainment Is Highly Fragmented, But Brand Names Are Increasingly Important
Domestic Players Struggle To Compete With Well-known International Brands in Most Categories
Mio and Pioneer the Leading Brands
Category Data
Table 35 Sales of In-Car Entertainment by Category: Volume 2014-2019
Table 36 Sales of In-Car Entertainment by Category: Value 2014-2019
Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
Headlines
Prospects
Romanians Increasingly Choose High-quality Audio and Cinema Products and Seek Portability and Connectivity
Digital Media Player Docks Replace Older Systems Due To Their Quality and Versatility
Speakers A Popular Upgrade To Many Home Audio and Cinema Systems
Competitive Landscape
Romanians Prefer Well-known International Brands
Sony and Panasonic Launch New Ultra Hd 4k Blu-ray Players
Low Presence of Domestic Players and Private Label
Category Data
Table 46 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 47 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
Headlines
Prospects
Televisions Continue To Grow After the Strong Performance of 2018
Ongoing Demand for Internet Smart TVs Due To Availability of High Speed Internet and On-demand Services
Oled TVs Make An Impact Among Wealthier Cinema Enthusiasts, While Dvds Are on Track for Obsolescence
Competitive Landscape
Lg Remains the Most Popular Home Video Brand
Samsung Remains A Close Second
Chained Specialists Attract the Highest Number of Buyers
Category Data
Table 57 Sales of Home Video by Category: Volume 2014-2019
Table 58 Sales of Home Video by Category: Value 2014-2019
Table 59 Sales of Home Video by Category: % Volume Growth 2014-2019
Table 60 Sales of Home Video by Category: % Value Growth 2014-2019
Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
Table 62 NBO Company Shares of Home Video: % Volume 2015-2019
Table 63 LBN Brand Shares of Home Video: % Volume 2016-2019
Table 64 Distribution of Home Video by Channel: % Volume 2014-2019
Table 65 Forecast Sales of Home Video by Category: Volume 2019-2024
Table 66 Forecast Sales of Home Video by Category: Value 2019-2024
Table 67 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
Table 68 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
Table 69 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Headlines
Prospects
Another Year of Decline for Imaging Devices in Romania
More Demanding Users Seek Professional-level Devices
Live Action Cameras Are More Popular Due To A Wider Range of Brands at Affordable Prices
Competitive Landscape
Canon Remains the Leading Brand
Gopro Increases Its Lead in Digital Camcorders Due To Its Strength in Action Cameras
Sony Strengthens Its Lead With Innovation
Category Data
Table 70 Sales of Imaging Devices by Category: Volume 2014-2019
Table 71 Sales of Imaging Devices by Category: Value 2014-2019
Table 72 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
Table 73 Sales of Imaging Devices by Category: % Value Growth 2014-2019
Table 74 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
Table 75 NBO Company Shares of Imaging Devices: % Volume 2015-2019
Table 76 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
Table 77 Distribution of Imaging Devices by Channel: % Volume 2014-2019
Table 78 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
Table 79 Forecast Sales of Imaging Devices by Category: Value 2019-2024
Table 80 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 81 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 82 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024
Headlines
Prospects
Smartphones More Popular for A Growing Number of Applications
Larger Screens in Demand for Media Consumption
Innovation To Continue To Make Smartphones An Indispensable Necessity
Competitive Landscape
International Brands Continue To Lead
Allview Fights Back in Smartphones
Avenir Telecom Launches Energizer With Long Battery Life
Category Data
Table 83 Sales of Mobile Phones by Category: Volume 2014-2019
Table 84 Sales of Mobile Phones by Category: Value 2014-2019
Table 85 Sales of Mobile Phones by Category: % Volume Growth 2014-2019
Table 86 Sales of Mobile Phones by Category: % Value Growth 2014-2019
Table 87 Sales of Smartphones by Screen Size: % Retail Volume 2018-2019
Table 88 NBO Company Shares of Mobile Phones: % Volume 2015-2019
Table 89 LBN Brand Shares of Mobile Phones: % Volume 2016-2019
Table 90 Distribution of Mobile Phones by Channel: % Volume 2014-2019
Table 91 Forecast Sales of Mobile Phones by Category: Volume 2019-2024
Table 92 Forecast Sales of Mobile Phones by Category: Value 2019-2024
Table 93 Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 94 Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 95 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024
Headlines
Prospects
Portable Media Players Continues To Record Steep Declines, Cannibalised by Smartphones
E-readers Set To Hold Its Own As Players Continue To Offer More Features
Soaring Demand for Wireless Speakers
Competitive Landscape
Sony Retains the Crown
Strong Innovation in Wireless Speakers
Durable Wireless Speakers Launched for Outdoor Use
Category Data
Table 96 Sales of Portable Players by Category: Volume 2014-2019
Table 97 Sales of Portable Players by Category: Value 2014-2019
Table 98 Sales of Portable Players by Category: % Volume Growth 2014-2019
Table 99 Sales of Portable Players by Category: % Value Growth 2014-2019
Table 100 NBO Company Shares of Portable Players: % Volume 2015-2019
Table 101 LBN Brand Shares of Portable Players: % Volume 2016-2019
Table 102 Distribution of Portable Players by Channel: % Volume 2014-2019
Table 103 Forecast Sales of Portable Players by Category: Volume 2019-2024
Table 104 Forecast Sales of Portable Players by Category: Value 2019-2024
Table 105 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 106 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024
Headlines
Prospects
Intensifying Demand for Wearable Electronics
Activity Watch (digital) Records the Strongest Retail Volume Growth
Chained Specialists and Internet Retailing the Main Channels for Wearable Electronics
Competitive Landscape
Garmin Leads Wearable Electronics
Players Focus on Educating Consumers on the Benefits of Wearable Electronics
Allview Addresses A Niche
Category Data
Table 107 Sales of Wearable Electronics by Category: Volume 2014-2019
Table 108 Sales of Wearable Electronics by Category: Value 2014-2019
Table 109 Sales of Wearable Electronics by Category: % Volume Growth 2014-2019
Table 110 Sales of Wearable Electronics by Category: % Value Growth 2014-2019
Table 111 NBO Company Shares of Wearable Electronics: % Volume 2015-2019
Table 112 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
Table 113 Distribution of Wearable Electronics by Channel: % Volume 2015-2019
Table 114 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
Table 115 Forecast Sales of Wearable Electronics by Category: Value 2019-2024
Table 116 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 117 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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