Bubble Food & Beverages Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Bubble Food & Beverages Market is projected to expand significantly, rising from USD 4.99 Billion in 2025 to USD 8.35 Billion by 2031, reflecting a CAGR of 8.96%. This sector is defined by culinary items featuring chewy tapioca pearls, popping boba, or starch-based spheres, which are predominantly found in tea-based drinks, desserts, and bakery products. Market momentum is primarily sustained by the growing international acceptance of Asian tea culture and an increasing consumer desire for texture-oriented sensory experiences. Additionally, cross-border innovation is broadening the industry's scope, as traditional toppings are increasingly incorporated into diverse formats like ice cream and pancakes, extending appeal beyond specialty tea shops.

However, the sector confronts substantial obstacles related to supply chain volatility, specifically its acute dependence on agricultural raw materials such as cassava roots for starch production. Environmental factors affecting crop yields can cause severe disruptions in global availability and price stability. Data from the Thai Tapioca Trade Association indicates that from January to November 2024, the export value of tapioca starch - a vital ingredient for bubble products - amounted to 36.7 billion Thai Baht. This heavy reliance on concentrated sourcing regions presents a considerable risk to the industry's continuous expansion and the maintenance of consistent operations.

Market Drivers

Strategic expansion into North American and European markets is redefining the global landscape, with brands aggressively implementing direct franchising models to engage Western consumers. Companies are venturing beyond traditional Asian strongholds by utilizing localized marketing strategies and optimized supply chains to establish a presence in these lucrative regions. This growth is corroborated by major financial achievements that prove the scalability of bubble tea franchises in non-traditional markets; for example, QSR Media Asia reported in April 2025 that Gong cha achieved system-wide sales surpassing $600 million for the 2024 fiscal year, a milestone driven by strong performance in the United States and strategic entries into new territories.

Simultaneously, rising consumption among Gen Z and Millennial demographics is fueling market volume, cementing the beverage's position as an accessible, customizable lifestyle product. The preference for on-the-go indulgence within these groups has generated massive sales numbers for mass-market brands, highlighting the industry's dependence on high-frequency transactions. According to a February 2025 prospectus from Mixue Group, the company sold roughly 7.1 billion cups in the first nine months of 2024 alone. While mass-market volume is essential, the premium segment also generates significant value; Sichuan Baicha Baidao Industrial Co., Ltd. reported an annual revenue of RMB 4.92 billion for the 2024 fiscal year in 2025, demonstrating the varied economic potential across different consumer tiers.

Market Challenges

The intense dependence on specific agricultural inputs, notably cassava roots for starch production, constitutes a major hurdle to the stability and growth of the Global Bubble Food & Beverages Market. Because the essential ingredients for bubble tea and related desserts rely wholly on this crop, the industry is intrinsically susceptible to supply chain fluctuations triggered by environmental conditions. When primary sourcing regions suffer from adverse weather or plant diseases, manufacturers encounter immediate shortages and rising input costs. This unpredictability interferes with production schedules and compels brands to absorb increased expenses, potentially hindering the creation of new product lines and delaying entry into emerging markets.

Recent agricultural statistics underscore the severity of these supply constraints. As reported by the Thai Tapioca Trade Association, the total yield of fresh cassava roots dropped by approximately 20 percent in 2024 compared to the prior crop year, a decline attributed to extended drought and plant disease. Such a significant contraction in raw material supplies directly limits the availability of tapioca starch, forcing market participants to prioritize inventory management over business expansion. Consequently, the failure to guarantee a steady stream of ingredients compromises long-term operational planning and decelerates the sector's overall progress.

Market Trends

The shift toward sustainable and biodegradable packaging solutions is fundamentally transforming operational standards within the Global Bubble Food & Beverages Market as major companies adapt to stricter environmental regulations and evolving consumer values. Brands are increasingly abandoning single-use plastics in favor of comprehensive waste reduction initiatives, such as adopting polylactic acid (PLA) materials and encouraging eco-friendly customer habits. This move represents more than just regulatory compliance; it is central to modern brand identity, with firms actively disclosing plastic footprint reductions to foster community trust. According to Mixue Group's April 2025 ESG Report, initiatives promoting green consumption led to 186 million orders where customers opted out of packaging bags by the end of 2024, demonstrating immense consumer engagement in sustainability efforts.

Concurrently, the rise of functional and wellness-oriented ingredients is reshaping product development, steering the category from pure indulgence toward health-conscious hydration. Manufacturers are aggressively updating menus to feature fresh fruits, vegetable blends, and low-sugar alternatives, thereby positioning bubble tea as a legitimate part of a healthy lifestyle. This strategic adjustment helps brands stabilize revenue by boosting purchase frequency among health-aware consumers who might otherwise avoid sugary drinks. The financial success of this approach is reflected in Nayuki Holdings Limited's August 2025 interim results, which noted a 2.3 percent rise in same-store sales at self-operated locations, a growth trend explicitly linked to its health-focused strategy and the introduction of the "Daily Fruit & Vegetable Bottle" series.

Key Players Profiled in the Bubble Food & Beverages Market

• Del Monte Foods Inc.
• Modoo Food Ltd.
• Bubble Tea Club Pty Ltd.
• Zacely Limited
• Fokus Inc.
• Gong Cha Global Limited
• La Kaffa International Co. Ltd.
• Karat Packaging, Inc.
• Bubble Tea Supply
• Qbubble Troika J C Inc.

Report Scope

In this report, the Global Bubble Food & Beverages Market has been segmented into the following categories:

Bubble Food & Beverages Market, by Type:

• Fruit Snacks
• Desserts
• Fruit Beverages
• Bubble Tea
• Others

Bubble Food & Beverages Market, by Source:

• Tapioca-based
• Bursting Bubble

Bubble Food & Beverages Market, by Distribution Channel:

• Online
• Offline

Bubble Food & Beverages Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Bubble Food & Beverages Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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