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Other Hot Drinks in Thailand

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    Report

  • 27 Pages
  • November 2025
  • Region: Thailand
  • Euromonitor International
  • ID: 603543
Other hot drinks faced strong headwinds amid economic slowdown and rising input costs, limiting premiumisation and pushing brands towards affordability strategies like sachet downsizing and refill promotions. Traditional malt- and chocolate-based powders lost ground to RTD chocolate milk and energy drinks, which offer portability and instant gratification. Demand for powdered drinks now hinges on school partnerships, rural affordability, and occasion-based purchasing.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Other Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Affordability, wellness, and digital transformation drive category evolution
INDUSTRY PERFORMANCE
  • Economic pressures reshape the role of chocolate and malt-based hot drinks
  • Cereal-based options help drive demand for other plant-based hot drinks
WHAT’S NEXT?
  • Price pressures and adult repositioning to reshape other hot drinks in Thailand
  • Digital and technological advancements will help strengthen value communication and functional proof
  • Health and wellness can reframe everyday consumption and renew occasions
COMPETITIVE LANDSCAPE
  • Ovaltine and Milo remain dominant through brand familiarity and price promotions
  • Local challengers redefine market momentum
CHANNELS
  • Small local grocers anchor accessibility to other hot drinks
  • Modern channels reshape reach with convenience stores recording strong growth
  • E-commerce’s further share gain driven by convenience and competitive pricing
CATEGORY DATA
  • Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
  • Table 2 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
  • Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
  • Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
  • Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
  • Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
  • Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERHOT DRINKS IN THAILAND
EXECUTIVE SUMMARY
  • Price sensitivity, wellness trends, and innovation shape market dynamics
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Rising costs influence consumers’ purchasing decisions
  • Players must balance affordability with innovation
  • Foodservice experience is evolving in Thailand
  • Sustainability initiatives focus on packaging and local ingredients
WHAT’S NEXT?
  • Despite positive outlook for hot drinks, challenges will remain
  • Further rise of health and wellness trend to drive product development
  • Innovation and diversification essential to adapt to changing demands
COMPETITIVE LANDSCAPE
  • Nestlé (Thai) Ltd retains dominance through wide product portfolio
  • Rising interest in Japanese products drives strong growth of OSK Sencha Green Tea
CHANNELS
  • Wide geographical reach supports distribution via small local grocers
  • The role of e-commerce continues to evolve in the distribution of hot drinks
  • Foodservice vs retail split
MARKET DATA
  • Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources