Hotels, Resorts and Cruise Lines Market Report 2026

The hotels, resorts and cruise lines market size has grown rapidly in recent years. It will grow from $816.7 billion in 2025 to $950.98 billion in 2026 at a compound annual growth rate (CAGR) of 16.4%. The growth in the historic period can be attributed to growth of global tourism, rising disposable income, expansion of airline connectivity, development of hospitality infrastructure, increasing leisure travel.

The hotels, resorts and cruise lines market size is expected to see rapid growth in the next few years. It will grow to $1.72 trillion in 2030 at a compound annual growth rate (CAGR) of 16.1%. The growth in the forecast period can be attributed to recovery of international tourism, growth of experiential resorts, demand for eco friendly accommodations, expansion of cruise tourism, adoption of personalization technologies. Major trends in the forecast period include growth of experience oriented travel, rising adoption of digital booking platforms, expansion of sustainable hospitality practices, increasing demand for luxury and premium stays, integration of smart hotel technologies.

Rising levels of tourism and travel are expected to drive the expansion of the hotel, resort, and cruise line markets in the coming years. Tourism and travel encompass the activities of people who leave their usual place of residence for leisure, business, or other purposes, along with the services and infrastructure that support these movements. Growth in tourism and travel is being fueled by higher disposable incomes, which enable greater spending on leisure, as well as favorable exchange rates that make certain destinations more affordable. In addition, globalization and the influence of social media are increasing exposure to diverse cultures and trending destinations, encouraging more people to visit them. Hotels, resorts, and cruise lines deliver essential accommodation, recreation, and transportation services that meet traveler needs and enhance their overall experience. For example, in January 2025, UN Tourism, a Spain-based government agency, reported that 1.4 billion tourists traveled internationally in 2024, representing a 99% recovery to pre-pandemic levels and an 11% increase over 2023. Therefore, the rise in tourism and travel is fueling growth in the hotel, resort, and cruise line markets.

Leading companies in the hotel, resort, and cruise line industries are increasingly adopting artificial intelligence, such as AI-powered virtual concierges, to enhance guest satisfaction with personalized recommendations and real-time support. A virtual concierge is an AI-driven digital assistant that provides tailored services and information, similar to a human concierge, and is used in hotels, buildings, and online platforms. For example, in December 2023, Renaissance Hotels, a US-based hospitality company, introduced RENAI, an AI-integrated digital assistant. RENAI offers personalized recommendations, real-time assistance with hotel services, and anticipatory service through AI-driven insights, improving guest satisfaction by predicting and addressing needs proactively. It provides customized suggestions for dining and activities based on guest preferences and past interactions, while also facilitating immediate support for hotel-related queries. This technology helps hotel staff better understand and respond to guest needs, enhancing both operational efficiency and the overall guest experience.

In October 2023, Palace Resorts, a Mexico-based luxury hospitality provider, acquired Baglioni Hotels & Resorts for an undisclosed amount. This acquisition aims to expand Palace Resorts' luxury portfolio, increase market share, and enhance its global presence by incorporating Baglioni's esteemed properties and brand into its offerings. Baglioni Hotels & Resorts, based in Italy, is known for its high-end accommodations and exceptional service.

Major companies operating in the hotels, resorts and cruise lines market are Marriott International Inc, MSC Cruises, Radisson Hotel Group, Carnival Corporation & plc, Caesars Entertainment Corporation, Royal Caribbean Group, Hilton Worldwide Holdings Inc, Costa Crociere S.p.A., Hyatt Corporation, Host Hotels & Resorts Inc, Norwegian Cruise Line Holdings Ltd, Accor SA, Four Seasons Hotels and Resorts, Princess Cruises, InterContinental Hotels Group PLC, Disney Cruise Line, Huazhu Hotels Group Ltd, Rosewood Hotels & Resorts, Meliá Hotels International, Raffles Hotels & Resorts, Wyndham Hotel Group LLC, Shangri-La Hotels and Resorts, Choice Hotels International Inc, Belmond Ltd, The Ritz-Carlton Hotel Company, Mandarin Oriental Hotel Group.

North America was the largest region in the hotels, resorts and cruise lines market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the hotels, resorts and cruise lines market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the hotels, resorts and cruise lines market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The hotels, resorts, and cruise lines market includes revenues earned by establishments providing lodging, recreational services, and maritime travel experiences, encompassing income from room bookings, dining, entertainment, and additional amenities offered to guests and travelers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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