Soft Drinks in Estonia

  • ID: 603563
  • Report
  • Region: Estonia
  • 67 pages
  • Euromonitor International
1 of 4
Generally, all soft drinks with added sugars are expected to decline, as consumers try to select more healthy alternatives. The main growth category is bottled water, which competes strongly with all other soft drinks categories. However, there were some opportunities in the Estonian market for niche products in some categories. Generally healthy, organic and natural products have found their way to those consumers who are able to afford them. Although consumers still prefer products at discount...

The publisher's Soft Drinks in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, The publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
READ MORE
Note: Product cover images may vary from those shown
2 of 4
Soft Drinks In Estonia March 2018

List Of Contents And Tables

Executive Summary

Sweet Soft Drinks Expected To Lose Share To Bottled Water
Tax Expected To Decrease Consumption
Large Companies Continue Leading This Mature Market
New Organic Juice Company Is A Good Example Of The Increasing Health Trend
On-Trade Growing In Line With Economic Growth And Wage Growth

Market Data

Table 1 Off-Trade Vs On-Trade Sales Of Soft Drinks (Rtd) By Channel: Volume 2012-2017
Table 2 Off-Trade Vs On-Trade Sales Of Soft Drinks (Rtd) By Channel: % Volume Growth 2012-2017
Table 3 Off-Trade Vs On-Trade Sales Of Soft Drinks By Channel: Value 2012-2017
Table 4 Off-Trade Vs On-Trade Sales Of Soft Drinks By Channel: % Value Growth 2012-2017
Table 5 Off-Trade Vs On-Trade Sales Of Soft Drinks (As Sold) By Category: Volume 2017
Table 6 Off-Trade Vs On-Trade Sales Of Soft Drinks (As Sold) By Category: % Volume 2017
Table 7 Off-Trade Vs On-Trade Sales Of Soft Drinks By Category: Value 2017
Table 8 Off-Trade Vs On-Trade Sales Of Soft Drinks By Category: % Value 2017
Table 9 Off-Trade Sales Of Soft Drinks (Rtd) By Category: Volume 2012-2017
Table 10 Off-Trade Sales Of Soft Drinks (Rtd) By Category: % Volume Growth 2012-2017
Table 11 Off-Trade Sales Of Soft Drinks By Category: Value 2012-2017
Table 12 Off-Trade Sales Of Soft Drinks By Category: % Value Growth 2012-2017
Table 13 Total Sales Of Soft Drinks By Fountain On-Trade: Volume 2012-2017
Table 14 Total Sales Of Soft Drinks By Fountain On-Trade: % Volume Growth 2012-2017
Table 15 Nbo Company Shares Of Off-Trade Soft Drinks (Rtd): % Volume 2013-2017
Table 16 Lbn Brand Shares Of Off-Trade Soft Drinks (Rtd): % Volume 2014-2017
Table 17 Nbo Company Shares Of Off-Trade Soft Drinks: % Value 2013-2017
Table 18 Lbn Brand Shares Of Off-Trade Soft Drinks: % Value 2014-2017
Table 19 Distribution Of Off-Trade Soft Drinks (As Sold) By Format And Category: % Volume 2017
Table 20 Forecast Off-Trade Vs On-Trade Sales Of Soft Drinks (Rtd) By Channel: Volume 2017-2022
Table 21 Forecast Off-Trade Vs On-Trade Sales Of Soft Drinks (Rtd) By Channel: % Volume Growth 2017-2022
Table 22 Forecast Off-Trade Vs On-Trade Sales Of Soft Drinks By Channel: Value 2017-2022
Table 23 Forecast Off-Trade Vs On-Trade Sales Of Soft Drinks By Channel: % Value Growth 2017-2022
Table 24 Forecast Off-Trade Sales Of Soft Drinks (Rtd) By Category: Volume 2017-2022
Table 25 Forecast Off-Trade Sales Of Soft Drinks (Rtd) By Category: % Volume Growth 2017-2022
Table 26 Forecast Off-Trade Sales Of Soft Drinks By Category: Value 2017-2022
Table 27 Forecast Off-Trade Sales Of Soft Drinks By Category: % Value Growth 2017-2022
Table 28 Forecast Total Sales Of Soft Drinks By Fountain On-Trade: Volume 2017-2022
Table 29 Forecast Total Sales Of Soft Drinks By Fountain On-Trade: % Volume Growth 2017-2022
Sources

Summary 1 Research Sources

Headlines

Prospects

Healthy Replacement
Additional Benefits
Flavoured Water Will Be Taxed
Competitive Landscape
Traditional Domestic Brand Name Value Gets Diluted
Borjomi Increases Its Share
Adding Vitamins And Minerals To Water Helps Increase Sales

Category Data

Table 30 Off-Trade Sales Of Bottled Water By Category: Volume 2012-2017
Table 31 Off-Trade Sales Of Bottled Water By Category: Value 2012-2017
Table 32 Off-Trade Sales Of Bottled Water By Category: % Volume Growth 2012-2017
Table 33 Off-Trade Sales Of Bottled Water By Category: % Value Growth 2012-2017
Table 34 Nbo Company Shares Of Off-Trade Bottled Water: % Volume 2013-2017
Table 35 Lbn Brand Shares Of Off-Trade Bottled Water: % Volume 2014-2017
Table 36 Nbo Company Shares Of Off-Trade Bottled Water: % Value 2013-2017
Table 37 Lbn Brand Shares Of Off-Trade Bottled Water: % Value 2014-2017
Table 38 Forecast Off-Trade Sales Of Bottled Water By Category: Volume 2017-2022
Table 39 Forecast Off-Trade Sales Of Bottled Water By Category: Value 2017-2022
Table 40 Forecast Off-Trade Sales Of Bottled Water By Category: % Volume Growth 2017-2022
Table 41 Forecast Off-Trade Sales Of Bottled Water By Category: % Value Growth 2017-2022
Headlines

Prospects

Health And Wellness Are Trending
Tax On Drinks With Added Sugar
Mature And Declining Category With No Growth Drivers
Competitive Landscape
Large Companies Continue Leading
Competition From Other Categories
Functional Water Seen As Replacement

Category Data

Table 42 Off-Trade Vs On-Trade Sales Of Carbonates: Volume 2012-2017
Table 43 Off-Trade Vs On-Trade Sales Of Carbonates: Value 2012-2017
Table 44 Off-Trade Vs On-Trade Sales Of Carbonates: % Volume Growth 2012-2017
Table 45 Off-Trade Vs On-Trade Sales Of Carbonates: % Value Growth 2012-2017
Table 46 Off-Trade Sales Of Carbonates By Category: Volume 2012-2017
Table 47 Off-Trade Sales Of Carbonates By Category: Value 2012-2017
Table 48 Off-Trade Sales Of Carbonates By Category: % Volume Growth 2012-2017
Table 49 Off-Trade Sales Of Carbonates By Category: % Value Growth 2012-2017
Table 50 Total Sales Of Carbonates By Fountain On-Trade: Volume 2012-2017
Table 51 Total Sales Of Carbonates By Fountain On-Trade: % Volume Growth 2012-2017
Table 52 Nbo Company Shares Of Off-Trade Carbonates: % Volume 2013-2017
Table 53 Lbn Brand Shares Of Off-Trade Carbonates: % Volume 2014-2017
Table 54 Nbo Company Shares Of Off-Trade Carbonates: % Value 2013-2017
Table 55 Lbn Brand Shares Of Off-Trade Carbonates: % Value 2014-2017
Table 56 Forecast Off-Trade Sales Of Carbonates By Category: Volume 2017-2022
Table 57 Forecast Off-Trade Sales Of Carbonates By Category: Value 2017-2022
Table 58 Forecast Off-Trade Sales Of Carbonates By Category: % Volume Growth 2017-2022
Table 59 Forecast Off-Trade Sales Of Carbonates By Category: % Value Growth 2017-2022
Table 60 Forecast Total Sales Of Carbonates By Fountain On-Trade: Volume 2017-2022
Table 61 Forecast Total Sales Of Carbonates By Fountain On-Trade: % Volume Growth 2017-2022
Headlines

Prospects

Tax Will Affect Sales
Sugar Content Is Being Reduced
Healthy Lifestyles Have An Influence
Competitive Landscape
Local Producers Leading Concentrate Sales
Competition From Other Categories
Concentrates Appeal To Price-Conscious Consumers
Concentrates Conversions
Summary 2 Concentrates Conversion Factors For Ready-To-Drink (Rtd) Format

Category Data

Table 62 Off-Trade Sales Of Concentrates (Rtd) By Category: Volume 2012-2017
Table 63 Off-Trade Sales Of Concentrates By Category: Value 2012-2017
Table 64 Off-Trade Sales Of Concentrates (Rtd) By Category: % Volume Growth 2012-2017
Table 65 Off-Trade Sales Of Concentrates By Category: % Value Growth 2012-2017
Table 66 Nbo Company Shares Of Off-Trade Concentrates (Rtd): % Volume 2013-2017
Table 67 Lbn Brand Shares Of Off-Trade Concentrates (Rtd): % Volume 2014-2017
Table 68 Nbo Company Shares Of Off-Trade Concentrates: % Value 2013-2017
Table 69 Lbn Brand Shares Of Off-Trade Concentrates: % Value 2014-2017
Table 70 Nbo Company Shares Of Off-Trade Liquid Concentrates (Rtd): % Volume 2013-2017
Table 71 Lbn Brand Shares Of Off-Trade Liquid Concentrates (Rtd): % Volume 2014-2017
Table 72 Nbo Company Shares Of Off-Trade Powder Concentrates (Rtd): % Volume 2013-2017
Table 73 Lbn Brand Shares Of Off-Trade Powder Concentrates (Rtd): % Volume 2014-2017
Table 74 Forecast Off-Trade Sales Of Concentrates (Rtd) By Category: Volume 2017-2022
Table 75 Forecast Off-Trade Sales Of Concentrates By Category: Value 2017-2022
Table 76 Forecast Off-Trade Sales Of Concentrates (Rtd) By Category: % Volume Growth 2017-2022
Table 77 Forecast Off-Trade Sales Of Concentrates By Category: % Value Growth 2017-2022
Headlines

Prospects

Juices With Added Sugars Are Expected To Be Taxed
Sugar Debate And Health Awareness Shaping Buying Habits
A Mature And Declining Category
Competitive Landscape
Domestic Producers Continue To Lead
Private Label Juices Losing Share
Innovative New Products From Small Producers

Category Data

Table 78 Off-Trade Sales Of Juice By Category: Volume 2012-2017
Table 79 Off-Trade Sales Of Juice By Category: Value 2012-2017
Table 80 Off-Trade Sales Of Juice By Category: % Volume Growth 2012-2017
Table 81 Off-Trade Sales Of Juice By Category: % Value Growth 2012-2017
Table 82 Nbo Company Shares Of Off-Trade Juice: % Volume 2013-2017
Table 83 Lbn Brand Shares Of Off-Trade Juice: % Volume 2014-2017
Table 84 Nbo Company Shares Of Off-Trade Juice: % Value 2013-2017
Table 85 Lbn Brand Shares Of Off-Trade Juice: % Value 2014-2017
Table 86 Forecast Off-Trade Sales Of Juice By Category: Volume 2017-2022
Table 87 Forecast Off-Trade Sales Of Juice By Category: Value 2017-2022
Table 88 Forecast Off-Trade Sales Of Juice By Category: % Volume Growth 2017-2022
Table 89 Forecast Off-Trade Sales Of Juice By Category: % Value Growth 2017-2022
Headlines

Prospects

Weather Is Not Supportive Of Rtd Coffee In Estonia
Possible Tax
Successful Strategy For Newcomers
Competitive Landscape
Large Companies Trying To Gain Share
Retail Distribution Remains Limited
Possible New Entries

Category Data

Table 90 Off-Trade Sales Of Rtd Coffee: Volume 2012-2017
Table 91 Off-Trade Sales Of Rtd Coffee: Value 2012-2017
Table 92 Off-Trade Sales Of Rtd Coffee: % Volume Growth 2012-2017
Table 93 Off-Trade Sales Of Rtd Coffee: % Value Growth 2012-2017
Table 94 Nbo Company Shares Of Off-Trade Rtd Coffee: % Volume 2013-2017
Table 95 Lbn Brand Shares Of Off-Trade Rtd Coffee: % Volume 2014-2017
Table 96 Nbo Company Shares Of Off-Trade Rtd Coffee: % Value 2013-2017
Table 97 Lbn Brand Shares Of Off-Trade Rtd Coffee: % Value 2014-2017
Table 98 Forecast Off-Trade Sales Of Rtd Coffee: Volume 2017-2022
Table 99 Forecast Off-Trade Sales Of Rtd Coffee: Value 2017-2022
Table 100 Forecast Off-Trade Sales Of Rtd Coffee: % Volume Growth 2017-2022
Table 101 Forecast Off-Trade Sales Of Rtd Coffee: % Value Growth 2017-2022
Headlines

Prospects

Government Tax Plans Expected To Decrease Consumption
Number Of Brands Expected To Remain Limited
Marketing Expected To Be Targeted At Young Consumers
Competitive Landscape
Few Large Competitors Present In The Category
Smaller Competitors Can Compete In Rural Areas And On-Trade
Premium Ice Tea

Category Data

Table 102 Off-Trade Sales Of Rtd Tea By Category: Volume 2012-2017
Table 103 Off-Trade Sales Of Rtd Tea By Category: Value 2012-2017
Table 104 Off-Trade Sales Of Rtd Tea By Category: % Volume Growth 2012-2017
Table 105 Off-Trade Sales Of Rtd Tea By Category: % Value Growth 2012-2017
Table 106 Nbo Company Shares Of Off-Trade Rtd Tea: % Volume 2013-2017
Table 107 Lbn Brand Shares Of Off-Trade Rtd Tea: % Volume 2014-2017
Table 108 Nbo Company Shares Of Off-Trade Rtd Tea: % Value 2013-2017
Table 109 Lbn Brand Shares Of Off-Trade Rtd Tea: % Value 2014-2017
Table 110 Forecast Off-Trade Sales Of Rtd Tea By Category: Volume 2017-2022
Table 111 Forecast Off-Trade Sales Of Rtd Tea By Category: Value 2017-2022
Table 112 Forecast Off-Trade Sales Of Rtd Tea By Category: % Volume Growth 2017-2022
Table 113 Forecast Off-Trade Sales Of Rtd Tea By Category: % Value Growth 2017-2022
Headlines

Prospects

Strong Marketing Will Increase Value
Tax Expected To Decrease Consumption Slightly
Functional And Fortified Water Expected To Offer Strong Competition
Competitive Landscape
Leading Brands
Local Producer Holds Third Place
Availability In Various Retail Locations Adds To Brand Recognition

Category Data

Table 114 Off-Trade Sales Of Energy Drinks: Volume 2012-2017
Table 115 Off-Trade Sales Of Energy Drinks: Value 2012-2017
Table 116 Off-Trade Sales Of Energy Drinks: % Volume Growth 2012-2017
Table 117 Off-Trade Sales Of Energy Drinks: % Value Growth 2012-2017
Table 118 Nbo Company Shares Of Off-Trade Energy Drinks: % Volume 2013-2017
Table 119 Lbn Brand Shares Of Off-Trade Energy Drinks: % Volume 2014-2017
Table 120 Nbo Company Shares Of Off-Trade Energy Drinks: % Value 2013-2017
Table 121 Lbn Brand Shares Of Off-Trade Energy Drinks: % Value 2014-2017
Table 122 Forecast Off-Trade Sales Of Energy Drinks: Volume 2017-2022
Table 123 Forecast Off-Trade Sales Of Energy Drinks: Value 2017-2022
Table 124 Forecast Off-Trade Sales Of Energy Drinks: % Volume Growth 2017-2022
Table 125 Forecast Off-Trade Sales Of Energy Drinks: % Value Growth 2017-2022
Headlines

Prospects

Taxes And Functional Water Hamper Sales
Healthy Lifestyles Supporting The Category
Functional Water Taking Share At Gyms
Competitive Landscape
Local Producer A Le Coq Leads
New Products Are Helping The Leaders
Fitness Brand Sports Drinks Increasingly Available In Retailers

Category Data

Table 126 Off-Trade Sales Of Sports Drinks: Volume 2012-2017
Table 127 Off-Trade Sales Of Sports Drinks: Value 2012-2017
Table 128 Off-Trade Sales Of Sports Drinks: % Volume Growth 2012-2017
Table 129 Off-Trade Sales Of Sports Drinks: % Value Growth 2012-2017
Table 130 Nbo Company Shares Of Off-Trade Sports Drinks: % Volume 2013-2017
Table 131 Lbn Brand Shares Of Off-Trade Sports Drinks: % Volume 2014-2017
Table 132 Nbo Company Shares Of Off-Trade Sports Drinks: % Value 2013-2017
Table 133 Lbn Brand Shares Of Off-Trade Sports Drinks: % Value 2014-2017
Table 134 Forecast Off-Trade Sales Of Sports Drinks: Volume 2017-2022
Table 135 Forecast Off-Trade Sales Of Sports Drinks: Value 2017-2022
Table 136 Forecast Off-Trade Sales Of Sports Drinks: % Volume Growth 2017-2022
Table 137 Forecast Off-Trade Sales Of Sports Drinks: % Value Growth 2017-2022
Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
Note: Product cover images may vary from those shown
Adroll
adroll