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Soft Drinks in Estonia

  • ID: 603563
  • Report
  • Region: Estonia
  • 68 pages
  • Euromonitor International
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Soft drinks in Estonia saw positive performances overall in both off-trade current value and volume terms in 2018; however, when looking into the category specifics, the trend of consumers migrating towards healthier options has become clearly visible. Estonians are becoming increasingly health-conscious and are making attempts to choose healthier products instead of sugary soft drinks. As a result, bottled water is thriving, as it offers strong competition to most soft drinks categories.

The Soft Drinks in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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SOFT DRINKS IN ESTONIA

List of Contents and Tables
Executive Summary
the Health and Wellness Trend Steers Consumers Towards Bottled Water
the Feared Sugar Taxation Has Not Yet Been Formalised
Large Companies Maintain Their Positions
New Product Developments Follow Health Trends
Soft Drinks Is Expected To Continue To See Growth
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Bottled Water Succeeds As Health and Wellness Trends Prevail
New Product Developments
the Question of Sugar Taxation
Competitive Landscape
Local Company A Le Coq Leads Bottled Water
Shares Within Bottled Water Remain Stable
Private Label Performs Well in Certain Categories
Category Data
Table 31 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 32 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 33 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 34 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 35 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 37 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Headlines
Prospects
the Health and Wellness Trend Continues To Have A Strong Impact
Uncertainty Regarding the Implementation of A Sugar Tax in Estonia
Carbonates Is Set To Stagnate Over the Coming Years
Competitive Landscape
Foreign Player Coca-Cola Leads
Carbonates Is Losing Out To Flavoured Bottled Water
Smaller Domestic Players Are Expected To Become More Significant
Category Data
Table 43 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 44 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 45 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 46 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 47 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 48 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 49 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 50 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 51 Sales of Carbonates by Total Fountain On-trade: Volume 2013-2018
Table 52 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2013-2018
Table 53 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 54 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 55 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 56 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 57 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 58 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 61 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
Table 62 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023
Headlines
Prospects
Concentrates Sees Modest Growth in Estonia
Concentrates Have Not Successfully Been Positioned As Healthy Drinks
Possible Sugar Taxation To Hamper Sales
Competitive Landscape
Domestic Company Põltsamaa Felix Leads Concentrates
New Product Developments Are Rather Scarce
Concentrates Sees Competition From Other Categories
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Category Data
Table 63 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 64 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 66 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 67 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 68 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 69 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 70 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 71 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 72 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 73 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 74 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 76 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 78 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Headlines
Prospects
Juice in Estonia Is Impacted by Rising Consumer Health Awareness
Coconut and Other Plant Waters Is A Dynamic Category
Drastic Changes Are Not Expected in Juice
Competitive Landscape
Juice Is Led by Local Players
Local Producers Are Expected To Adapt To Trends
Trends Favour Niche Producers
Category Data
Table 79 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 80 Off-trade Sales of Juice by Category: Value 2013-2018
Table 81 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 82 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 83 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 84 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 85 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 86 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 87 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 88 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 89 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 90 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Headlines
Prospects
Rtd Coffee Sees Dynamic Growth Due To Product Launches
the Weather Conditions in Estonia Are Not Favourable for the Category
Rtd Coffee Is Not Available On-trade
Competitive Landscape
Rauch Fruchtsäfte Leads Rtd Coffee
New Competitors Are Likely To Enter the Category
Retail Distribution Is Likely To Increase
Category Data
Table 91 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 92 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 93 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 94 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 95 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 96 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 97 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 98 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 99 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 100 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 101 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 102 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Headlines
Prospects
Rtd Tea Maintains Growth
the Priority Target Group Is Younger Consumers
the Possibility of A Sugar Tax
Competitive Landscape
Coca-Cola Launches Fuze Tea
the Number of Brands Available Remains Limited
New Product Developments in 2018
Category Data
Table 103 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 104 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 105 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 106 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 107 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 108 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 109 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 111 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 112 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 114 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Headlines
Prospects
Energy Drinks Maintains A Positive Performance
Energy Drinks Are Heavily Promoted Amongst Younger People
the Impact of A Possible Sugar Tax Remains Unclear
Competitive Landscape
Red Bull Leads Energy Drinks in Estonia
New Product Developments by the Main Producers
A Favourable Market for Niche Producers
Category Data
Table 115 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 116 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 117 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 118 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 119 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 120 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 121 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 122 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 123 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 124 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 125 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 126 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Headlines
Prospects
Functional Bottled Water Poses Serious Competition
the Health and Wellness Trend Boosts Sales
Hot Summers Are Likely To Impact the Consumption of Isotonic Drinks
Competitive Landscape
Local Company A Le Coq Dominates Sports Drinks
Players Continue To Invest in Product Development
Major Changes in Value Shares Are Not Expected
Category Data
Table 127 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 128 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 129 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 130 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 131 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 132 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 133 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 135 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 136 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 137 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 138 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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