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Soft Drinks in Estonia

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    Report

  • 82 Pages
  • December 2025
  • Region: Estonia
  • Euromonitor International
  • ID: 603563
Demand for soft drinks in Estonia has been affected by a cold summer and cautious consumer spending, amid continuing economic uncertainty. Shifts towards low-sugar and added-value beverages, including energy and functional drinks, are reshaping consumption preferences. Private label offerings remain limited in carbonates and energy drinks but have a stronger presence in juice and economy bottled water.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Soft drink sales are impacted by weather, price rises, and changing consumer preferences
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Off-trade volumes decline amid cool summer and cautious consumer spending
  • Shift towards added-value and low-sugar beverages
  • Private label growth constrained by strong brand loyalty in key categories
WHAT’S NEXT?
  • Flat outlook as price sensitivity and category saturation limit growth
  • Value-added drinks will continue to gain ground among younger consumers
  • Weather conditions will continue to impact sales
COMPETITIVE LANDSCAPE
  • Coca-Cola lead sales, thanks to strong positions in carbonates and energy drinks
CHANNELS
  • Supermarkets and hypermarkets lead sales
  • Lidl drives growth of discounters
  • Foodservice vs retail split
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN ESTONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Challenging times for carbonates
INDUSTRY PERFORMANCE
  • VAT increase and cold summer weather weigh on off-trade carbonates
  • Reduced sugar colas lead volume growth
WHAT’S NEXT?
  • Carbonates faces stagnation amid health trends and maturity
  • Flavour innovation will be limited as focus shifts to sugar-free variants
COMPETITIVE LANDSCAPE
  • Coca-Cola continues to dominate sales
  • Lidl drives growth through private label Freeway range
CHANNELS
  • Supermarkets and hypermarkets lead sales
  • Discounters channel drives growth
CATEGORY DATA
  • Table 97 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
  • Table 98 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
  • Table 99 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
  • Table 100 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
  • Table 101 Off-trade Sales of Carbonates by Category: Volume 2020-2025
  • Table 102 Off-trade Sales of Carbonates by Category: Value 2020-2025
  • Table 103 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
  • Table 104 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
  • Table 105 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
  • Table 106 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 107 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
  • Table 108 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
  • Table 109 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
  • Table 110 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
  • Table 111 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
  • Table 112 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
  • Table 113 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
  • Table 114 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
  • Table 115 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030
  • Table 116 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMERJUICE IN ESTONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growing health awareness hampers sales
INDUSTRY PERFORMANCE
  • Off-trade juice volumes continue to decline
  • Not from concentrate juice shows greatest resilience
WHAT’S NEXT?
  • Juice volumes set to decline amid competition from alternative beverages
  • Limited innovation and rising private label presence
  • Proposed sugar tax may impact juice consumption
COMPETITIVE LANDSCAPE
  • A ?Le?Coq AS remains top juice player, but faces rising pressure from private label
  • Lidl Eesti OÜ emerges as a fastest-growing player with private label Solevita
CHANNELS
  • Supermarkets and hypermarkets lead sales
  • Discounters channel drives growth
CATEGORY DATA
  • Table 33 Off-trade Sales of Juice by Category: Volume 2020-2025
  • Table 34 Off-trade Sales of Juice by Category: Value 2020-2025
  • Table 35 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
  • Table 36 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
  • Table 37 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
  • Table 38 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
  • Table 39 NBO Company Shares of Off-trade Juice: % Value 2021-2025
  • Table 40 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
  • Table 41 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
  • Table 42 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
  • Table 43 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
  • Table 44 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERBOTTLED WATER IN ESTONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Functional and value-added waters lead growth amid challenging conditions
INDUSTRY PERFORMANCE
  • Bottled water volumes under pressure amid price and poor weather conditions
  • Functional bottled water remains relatively resilient
WHAT’S NEXT?
  • Modest recovery expected as value-added offerings drive demand
  • Persistent demand for affordable bulk formats
  • Sugary-drink tax may boost demand for plain bottled water
COMPETITIVE LANDSCAPE
  • Värska Vesi AS leads bottled water
  • ETK Group drives growth with Säästu private label
CHANNELS
  • Supermarkets and hypermarkets lead sales
  • Discounters channel drives growth
CATEGORY DATA
  • Table 117 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
  • Table 118 Off-trade Sales of Bottled Water by Category: Value 2020-2025
  • Table 119 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
  • Table 120 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
  • Table 121 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
  • Table 122 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
  • Table 123 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
  • Table 124 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
  • Table 125 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
  • Table 126 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
  • Table 127 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
  • Table 128 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSPORTS DRINKS IN ESTONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Wellness trends impact demand
INDUSTRY PERFORMANCE
  • Sports drinks maintains growth but faces competition from adjacent categories
  • Reduced sugar variants lead growth
WHAT’S NEXT?
  • Steady, yet slower growth amid competition from competing categories
  • Functional enhancements will remain central to sports drinks innovation
  • Sugary drinks tax likely to influence consumption
COMPETITIVE LANDSCAPE
  • A?Le?Coq AS leads amid growing competition
  • Apricot OÜ drives growth with Fat Burner
CHANNELS
  • Large grocery chains lead sales
  • Discounters is most dynamic channel
CATEGORY DATA
  • Table 129 Off-trade Sales of Sports Drinks: Volume 2020-2025
  • Table 130 Off-trade Sales of Sports Drinks: Value 2020-2025
  • Table 131 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
  • Table 132 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
  • Table 133 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
  • Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
  • Table 135 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
  • Table 136 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
  • Table 137 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
  • Table 138 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
  • Table 139 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
  • Table 140 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERENERGY DRINKS IN ESTONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Energy drinks benefit from growing demand for functional beverages
INDUSTRY PERFORMANCE
  • Energy drinks maintains strong upward growth trajectory
  • Reduced sugar energy drinks leads growth
WHAT’S NEXT?
  • Continued growth amid increasing competition
  • Flavour innovations and experimental marketing will sustain consumer interest
  • Sugar tax will impact manufacturer strategies
COMPETITIVE LANDSCAPE
  • Tridens remains leading player
  • Coca-Cola leads volume growth
CHANNELS
  • Supermarkets and convenience retailers lead sales
  • E-commerce is most dynamic channel
  • Table 45 Off-trade Sales of Energy Drinks: Volume 2020-2025
  • Table 46 Off-trade Sales of Energy Drinks: Value 2020-2025
  • Table 47 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
  • Table 48 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
  • Table 49 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
  • Table 50 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
  • Table 51 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
  • Table 52 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
  • Table 53 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
  • Table 54 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
  • Table 55 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
  • Table 56 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCONCENTRATES IN ESTONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Weak positioning and lack of convenience hinder sales
INDUSTRY PERFORMANCE
  • Persistent stagnation amid ongoing challenges
  • Powder concentrates show stability, while liquid offerings remain preferred choice
WHAT’S NEXT?
  • Gloomy outlook for concentrates
  • Premium liquid offerings have potential for growth
  • Sugar tax will bring reformulation into focus
COMPETITIVE LANDSCAPE
  • Orkla Eesti AS leads concentrates
  • Okla Eesti AS strengthens its position, thanks to deep knowledge of local tastes
CHANNELS
  • Supermarkets and hypermarkets lead sales
  • Discounters channel sees rapid growth
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
  • Table 57 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
  • Table 58 Off-trade Sales of Concentrates by Category: Value 2020-2025
  • Table 59 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
  • Table 60 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
  • Table 61 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
  • Table 62 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
  • Table 63 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
  • Table 64 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
  • Table 65 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
  • Table 66 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
  • Table 67 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
  • Table 68 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
  • Table 69 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
  • Table 70 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
  • Table 71 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
  • Table 72 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERRTD TEA IN ESTONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • RTD tea faces ongoing pressures
INDUSTRY PERFORMANCE
  • Declining sales amid competition from more innovative RTD offerings
  • Reduced sugar offerings show greatest resilience
WHAT’S NEXT?
  • Continued decline for RTD tea
  • Private label could gain visibility
  • Forthcoming sugar tax could encourage reformulation
COMPETITIVE LANDSCAPE
  • Cola-Cola maintains leadership with Nestea
  • Private label expands from low base
CHANNELS
  • Supermarkets and hypermarkets lead sales
  • E-commerce continues to gain traction
CATEGORY DATA
  • Table 73 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
  • Table 74 Off-trade Sales of RTD Tea by Category: Value 2020-2025
  • Table 75 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
  • Table 76 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
  • Table 77 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
  • Table 78 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
  • Table 79 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
  • Table 80 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
  • Table 81 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
  • Table 82 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
  • Table 83 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
  • Table 84 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERRTD COFFEE IN ESTONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Demand for RTD coffee remains highly seasonal
INDUSTRY PERFORMANCE
  • RTD coffee remains a niche beverage
  • Differentiation remains limited
WHAT’S NEXT?
  • RTD coffee will retain niche status
  • RTD could benefit from convenience and functional appeal
  • Planned sugary-drinks tax may influence RTD coffee consumption
COMPETITIVE LANDSCAPE
  • Paulig continues to strengthen its leading presence
  • Eugesta Eesti gains traction with Starbucks-branded products
CHANNELS
  • Supermarkets and hypermarkets remain primary distribution channels
  • Discounters continues to expand
CATEGORY DATA
  • Table 85 Off-trade Sales of RTD Coffee: Volume 2020-2025
  • Table 86 Off-trade Sales of RTD Coffee: Value 2020-2025
  • Table 87 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
  • Table 88 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
  • Table 89 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
  • Table 90 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
  • Table 91 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
  • Table 92 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
  • Table 93 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
  • Table 94 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
  • Table 95 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
  • Table 96 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER