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Soft Drinks in Tunisia

  • ID: 603566
  • Report
  • January 2022
  • Region: Tunisia
  • 66 Pages
  • Euromonitor International
The COVID-19 pandemic struck Tunisia at a rather inopportune moment. The country was already experiencing a mini-economic crisis, with the consistent depreciation of the Tunisian dinar over a period of months resulting in rampant price inflation and financial hardship for many households. This meant that the interruptions to commercial activity triggered by the onset of COVID-19 piled further misery on an already difficult economic scenario, with many consumers struggling to make ends meet.

The Soft Drinks in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
Note: Product cover images may vary from those shown

SOFT DRINKS IN TUNISIA
EXECUTIVE SUMMARY
  • Soft drinks in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
  • Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
  • Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
  • Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
  • Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
  • Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
  • Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
  • Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
  • Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
  • Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
  • Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
  • Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources
CARBONATES IN TUNISIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Pressures created by the COVID-19 pandemic result in unit price increases
  • Social distancing and home seclusion suppress demand via vending machines
  • Improved delivery options mitigate decline in on-trade sales
PROSPECTS AND OPPORTUNITIES
  • Unit price growth set to derail recovery of on-trade sales
  • Société Tunisienne de Boissons Gazeuses unlikely to face challenges from rivals
  • Growing health and wellness trend set to place limits on sales recovery
CATEGORY DATA
  • Table 27 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021
  • Table 28 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021
  • Table 29 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021
  • Table 30 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021
  • Table 31 Off-trade Sales of Carbonates by Category: Volume 2016-2021
  • Table 32 Off-trade Sales of Carbonates by Category: Value 2016-2021
  • Table 33 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
  • Table 34 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
  • Table 35 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021
  • Table 36 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021
  • Table 37 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021
  • Table 38 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021
  • Table 39 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026
  • Table 40 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026
  • Table 41 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026
  • Table 42 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026
JUICE IN TUNISIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Economic pressures caused by COVID-19 compromise growth potential in juice
  • Rise of modern grocery retailers stimulates growth of stable category
  • Juice drinks remain the dominant category in juice due to low prices
PROSPECTS AND OPPORTUNITIES
  • Juice to benefit from the pandemic thanks to increased health awareness
  • Difficult economic conditions and maturity may hamper overall growth
  • Innovation and new product launches unlikely as economy sizing becomes the focus
CATEGORY DATA
  • Table 43 Off-trade Sales of Juice by Category: Volume 2016-2021
  • Table 44 Off-trade Sales of Juice by Category: Value 2016-2021
  • Table 45 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
  • Table 46 Off-trade Sales of Juice by Category: % Value Growth 2016-2021
  • Table 47 NBO Company Shares of Off-trade Juice: % Volume 2017-2021
  • Table 48 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021
  • Table 49 NBO Company Shares of Off-trade Juice: % Value 2017-2021
  • Table 50 LBN Brand Shares of Off-trade Juice: % Value 2018-2021
  • Table 51 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026
  • Table 52 Forecast Off-trade Sales of Juice by Category: Value 2021-2026
  • Table 53 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026
  • Table 54 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026
BOTTLED WATER IN TUNISIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Positive sales as bottled water benefits from its essential status
  • On-trade sales increased strongly despite negative impact of quarantine lockdown
  • Société des Stations Thermales et des Eaus Minérales maintains its leading position
PROSPECTS AND OPPORTUNITIES
  • Bottled water slated for a positive performance as its essential status pays off
  • E-commerce to be a major new trend in bottled water distribution
  • Large pack sizes expected to come to the fore as affordability remains paramount
CATEGORY DATA
  • Table 55 Off-trade Sales of Bottled Water by Category: Volume 2016-2021
  • Table 56 Off-trade Sales of Bottled Water by Category: Value 2016-2021
  • Table 57 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
  • Table 58 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
  • Table 59 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021
  • Table 60 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021
  • Table 61 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021
  • Table 62 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021
  • Table 63 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026
  • Table 64 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026
  • Table 65 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026
  • Table 66 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026
SPORTS DRINKS IN TUNISIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Limited availability and near-zero visibility translate to negligible sales
PROSPECTS AND OPPORTUNITIES
  • Gradual entry expected as sports nutrition becomes a more popular topic
ENERGY DRINKS IN TUNISIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • COVID-19 continues to pressure demand for energy drinks
  • High unit prices remain a barrier to higher sales growth
  • Curtailment of nightlife removes consumption occasions for energy drinks
PROSPECTS AND OPPORTUNITIES
  • The recovery of the hospitality industry set to be crucial to sales of energy drinks
  • Sales expected to continue rising from a low base due to low penetration
  • Young adults set to remain a crucial consumer base for energy drinks
CATEGORY DATA
  • Table 67 Off-trade Sales of Energy Drinks: Volume 2016-2021
  • Table 68 Off-trade Sales of Energy Drinks: Value 2016-2021
  • Table 69 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
  • Table 70 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
  • Table 71 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
  • Table 72 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
  • Table 73 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
  • Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
  • Table 75 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
  • Table 76 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
  • Table 77 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
  • Table 78 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026
CONCENTRATES IN TUNISIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Concentrates benefits from the category’s value for money positioning
  • Social distancing and home seclusion support growth in retail sales of concentrates
  • Absence of consumption occasions due to COVID-19 limits on-trade sales growth
PROSPECTS AND OPPORTUNITIES
  • Resumption of major celebrations set to boost consumption of concentrates
  • Adverse economic environment to continue supporting demand for concentrates
  • On-trade sales to benefit from the reopening of the hospitality industry
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 79 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
  • Table 80 Off-trade Sales of Concentrates by Category: Value 2016-2021
  • Table 81 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
  • Table 82 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
  • Table 83 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2017-2021
  • Table 84 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
  • Table 85 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
  • Table 86 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
  • Table 87 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021
  • Table 88 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021
  • Table 89 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021
  • Table 90 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021
  • Table 91 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
  • Table 92 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
  • Table 93 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
  • Table 94 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026
RTD TEA IN TUNISIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Niche status and limited demand continue to inhibit the development of RTD tea
  • RTD tea retains negligible presence in on-trade; off-trade benefits from increased at-home consumption
PROSPECTS AND OPPORTUNITIES
  • A strong performance is slated for RTD tea over the forecast period
  • The two leading brands set to continue dominating sales
CATEGORY DATA
  • Table 95 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
  • Table 96 Off-trade Sales of RTD Tea by Category: Value 2016-2021
  • Table 97 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
  • Table 98 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
  • Table 99 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
  • Table 100 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
  • Table 101 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
  • Table 102 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
  • Table 103 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
  • Table 104 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
  • Table 105 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
  • Table 106 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026
RTD COFFEE IN TUNISIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • RTD coffee enters the mainstream, though COVID-19 stalls progress
  • High unit prices mean that demand remains confined to affluent urban dwellers
PROSPECTS AND OPPORTUNITIES
  • Sales expected to continue rising, though category will remain a niche
Note: Product cover images may vary from those shown