2022 is a year of recovery from the deep impact of the COVID-19 crisis and the public health restrictions imposed by the Ministry of Health on cafés, restaurants, and bars. The year has, however, seen economic crisis and a high inflation rate. Prices have seen record growth in 2022, which has exceeded 10% in several soft drinks categories. Indeed, several categories are seeing stagnation in volume sales and a significant increase in value primarily as a result of prices increases.
The Soft Drinks in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Soft Drinks in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY- Soft drinks in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
- Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
- Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
- Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
- Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
- Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
- Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
- Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
- Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
- Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
- Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
- Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
- Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
- Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
- Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Shortage of sugar disrupts the production of carbonates
- Good performances of low and reduced sugar carbonates
- Strong price growth
- Volume stagnation over the forecast period
- Pepsi expected soon in Tunisia
- Prices will continue to increase
- Table 27 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
- Table 28 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
- Table 29 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
- Table 30 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
- Table 31 Off-trade Sales of Carbonates by Category: Volume 2017-2022
- Table 32 Off-trade Sales of Carbonates by Category: Value 2017-2022
- Table 33 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
- Table 34 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
- Table 35 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
- Table 36 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
- Table 37 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
- Table 38 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
- Table 39 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
- Table 40 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
- Table 41 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
- Table 42 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Juice volume sales continue to decline
- Smuggled products widely present in the Tunisian market
- Attractive market for international players
- Reconstituted 100% juice to see positive performance over the forecast period
- Smaller packaging will be the key to the forecast period
- Délice set maintain lead during the forecast period
- Table 43 Off-trade Sales of Juice by Category: Volume 2017-2022
- Table 44 Off-trade Sales of Juice by Category: Value 2017-2022
- Table 45 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
- Table 46 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
- Table 47 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
- Table 48 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
- Table 49 NBO Company Shares of Off-trade Juice: % Value 2018-2022
- Table 50 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
- Table 51 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
- Table 52 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
- Table 53 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
- Table 54 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Deceleration of volume growth in 2022
- Significant unit price growth in 2022
- Leaders see share growth
- Rise in demand expected
- Eau délice competing with category leaders
- Prices will continue to increase during the forecast period
- Table 55 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
- Table 56 Off-trade Sales of Bottled Water by Category: Value 2017-2022
- Table 57 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
- Table 58 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
- Table 59 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
- Table 60 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
- Table 61 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
- Table 62 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
- Table 63 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
- Table 64 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
- Table 65 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
- Table 66 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Limited availability and near zero visibility translate to negligible sales
- Gradual entry expected as sports nutrition becomes a more popular topic
KEY DATA FINDINGS
2022 DEVELOPMENTS
- A significant presence in the parallel market
- On-trade volume decline in 2022
- Hell: the new energy drink
- Parallel market set to be the main threat over the forecast period
- Potential for further development of domestic brands
- Price will continue to rise
- Table 67 Off-trade Sales of Energy Drinks: Volume 2017-2022
- Table 68 Off-trade Sales of Energy Drinks: Value 2017-2022
- Table 69 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
- Table 70 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
- Table 71 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
- Table 72 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
- Table 73 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
- Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
- Table 75 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
- Table 76 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
- Table 77 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
- Table 78 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Powder concentrates sees volume sales continue to fall
- International player Monin building a premium presence
- Domestic brands struggle to build volumes
- Powder concentrates: an endangered category
- Cocktail craze attracts international players
- Tunisian brands: a blurry situation over the forecast period
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 79 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
- Table 80 Off-trade Sales of Concentrates by Category: Value 2017-2022
- Table 81 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
- Table 82 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
- Table 83 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2018-2022
- Table 84 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
- Table 85 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
- Table 86 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
- Table 87 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
- Table 88 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
- Table 89 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
- Table 90 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
- Table 91 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
- Table 92 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
- Table 93 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
- Table 94 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- A new product launched in 2022
- A niche category appreciated by a limited number of consumers
- Presence of illegal market in RTD tea
- RTD tea is a growing niche in Tunisia
- A total absence of local players
- Lipton RTD tea from the legal to the illegal market
- Table 95 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
- Table 96 Off-trade Sales of RTD Tea by Category: Value 2017-2022
- Table 97 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
- Table 98 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
- Table 99 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
- Table 100 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
- Table 101 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
- Table 102 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
- Table 103 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
- Table 104 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
- Table 105 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
- Table 106 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- RTD coffee enters the mainstream, though COVID-19 crisis stalls progress
- Starbucks RTD coffee, the new player in the Tunisian market
- A niche market targeting upper incomes consumers
- A niche category with positive growth expected
- The entry of new international players is likely over the forecast period