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Soft Drinks in Tunisia

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    Report

  • 66 Pages
  • December 2022
  • Region: Tunisia
  • Euromonitor International
  • ID: 603566
2022 is a year of recovery from the deep impact of the COVID-19 crisis and the public health restrictions imposed by the Ministry of Health on cafés, restaurants, and bars. The year has, however, seen economic crisis and a high inflation rate. Prices have seen record growth in 2022, which has exceeded 10% in several soft drinks categories. Indeed, several categories are seeing stagnation in volume sales and a significant increase in value primarily as a result of prices increases.

The Soft Drinks in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Soft drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
  • Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
  • Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
  • Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
  • Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
  • Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
  • Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
  • Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
  • Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
  • Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
  • Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
SOURCES
  • Summary 1 Research Sources
CARBONATES IN TUNISIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Shortage of sugar disrupts the production of carbonates
  • Good performances of low and reduced sugar carbonates
  • Strong price growth
PROSPECTS AND OPPORTUNITIES
  • Volume stagnation over the forecast period
  • Pepsi expected soon in Tunisia
  • Prices will continue to increase
CATEGORY DATA
  • Table 27 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
  • Table 28 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
  • Table 29 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
  • Table 30 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
  • Table 31 Off-trade Sales of Carbonates by Category: Volume 2017-2022
  • Table 32 Off-trade Sales of Carbonates by Category: Value 2017-2022
  • Table 33 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
  • Table 34 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
  • Table 35 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
  • Table 36 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
  • Table 37 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
  • Table 38 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
  • Table 39 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
  • Table 40 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
  • Table 41 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
  • Table 42 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
JUICE IN TUNISIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Juice volume sales continue to decline
  • Smuggled products widely present in the Tunisian market
  • Attractive market for international players
PROSPECTS AND OPPORTUNITIES
  • Reconstituted 100% juice to see positive performance over the forecast period
  • Smaller packaging will be the key to the forecast period
  • Délice set maintain lead during the forecast period
CATEGORY DATA
  • Table 43 Off-trade Sales of Juice by Category: Volume 2017-2022
  • Table 44 Off-trade Sales of Juice by Category: Value 2017-2022
  • Table 45 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
  • Table 46 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
  • Table 47 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
  • Table 48 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
  • Table 49 NBO Company Shares of Off-trade Juice: % Value 2018-2022
  • Table 50 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
  • Table 51 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
  • Table 52 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
  • Table 53 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
  • Table 54 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
BOTTLED WATER IN TUNISIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Deceleration of volume growth in 2022
  • Significant unit price growth in 2022
  • Leaders see share growth
PROSPECTS AND OPPORTUNITIES
  • Rise in demand expected
  • Eau délice competing with category leaders
  • Prices will continue to increase during the forecast period
CATEGORY DATA
  • Table 55 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
  • Table 56 Off-trade Sales of Bottled Water by Category: Value 2017-2022
  • Table 57 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
  • Table 58 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
  • Table 59 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
  • Table 60 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
  • Table 61 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
  • Table 62 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
  • Table 63 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
  • Table 64 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
  • Table 65 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
  • Table 66 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SPORTS DRINKS IN TUNISIA

2022 DEVELOPMENTS
  • Limited availability and near zero visibility translate to negligible sales
PROSPECTS AND OPPORTUNITIES
  • Gradual entry expected as sports nutrition becomes a more popular topic
ENERGY DRINKS IN TUNISIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • A significant presence in the parallel market
  • On-trade volume decline in 2022
  • Hell: the new energy drink
PROSPECTS AND OPPORTUNITIES
  • Parallel market set to be the main threat over the forecast period
  • Potential for further development of domestic brands
  • Price will continue to rise
CATEGORY DATA
  • Table 67 Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 68 Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 69 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 70 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
  • Table 71 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
  • Table 72 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
  • Table 73 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
  • Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
  • Table 75 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
  • Table 76 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
  • Table 77 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
  • Table 78 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
CONCENTRATES IN TUNISIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Powder concentrates sees volume sales continue to fall
  • International player Monin building a premium presence
  • Domestic brands struggle to build volumes
PROSPECTS AND OPPORTUNITIES
  • Powder concentrates: an endangered category
  • Cocktail craze attracts international players
  • Tunisian brands: a blurry situation over the forecast period
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 79 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
  • Table 80 Off-trade Sales of Concentrates by Category: Value 2017-2022
  • Table 81 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
  • Table 82 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
  • Table 83 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2018-2022
  • Table 84 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
  • Table 85 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
  • Table 86 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
  • Table 87 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
  • Table 88 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
  • Table 89 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
  • Table 90 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
  • Table 91 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
  • Table 92 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
  • Table 93 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
  • Table 94 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
RTD TEA IN TUNISIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • A new product launched in 2022
  • A niche category appreciated by a limited number of consumers
  • Presence of illegal market in RTD tea
PROSPECTS AND OPPORTUNITIES
  • RTD tea is a growing niche in Tunisia
  • A total absence of local players
  • Lipton RTD tea from the legal to the illegal market
CATEGORY DATA
  • Table 95 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 96 Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 97 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 98 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
  • Table 99 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
  • Table 100 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
  • Table 101 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
  • Table 102 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
  • Table 103 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
  • Table 104 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
  • Table 105 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
  • Table 106 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
RTD COFFEE IN TUNISIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • RTD coffee enters the mainstream, though COVID-19 crisis stalls progress
  • Starbucks RTD coffee, the new player in the Tunisian market
  • A niche market targeting upper incomes consumers
PROSPECTS AND OPPORTUNITIES
  • A niche category with positive growth expected
  • The entry of new international players is likely over the forecast period