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Soft Drinks in Tunisia

  • ID: 603566
  • Report
  • February 2021
  • Region: Tunisia
  • 70 pages
  • Euromonitor International
The COVID-19 pandemic struck Tunisia at a rather inopportune moment. The country was already experiencing a mini-economic crisis, with the consistent depreciation of the Tunisian dinar over a period of months resulting in rampant price inflation and financial hardship for many households.

The Soft Drinks in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on soft drinks
  • COVID-19 country impact
  • Company response
  • Retailing shift
FOODSERVICE VS RETAIL SPLIT
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
  • Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
  • Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
  • Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
  • Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
  • Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
  • Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Pressures created by the COVID-19 pandemic result in unit price increases
  • Social distancing and economic pressures due to COVID-19 suppress demand
  • On-trade sales come under pressure due to the closure of the hospitality industry
RECOVERY AND OPPORTUNITIES
  • Growing health and wellness trend set to place limits on sales recovery
  • Société Tunisienne de Boissons Gazeuses unlikely to face challenges from rivals
  • Unit price growth likely to foreshadow the introduction of smaller pack sizes
CATEGORY DATA
  • Table 27 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
  • Table 28 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
  • Table 29 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
  • Table 30 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
  • Table 31 Off-trade Sales of Carbonates by Category: Volume 2015-2020
  • Table 32 Off-trade Sales of Carbonates by Category: Value 2015-2020
  • Table 33 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
  • Table 34 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
  • Table 35 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
  • Table 36 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
  • Table 37 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
  • Table 38 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
  • Table 39 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
  • Table 40 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
  • Table 41 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
  • Table 42 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Rising production costs and COVID-19 pressures result in steep unit price increases
  • Economic pressures caused by COVID-19 compromise growth potential in juice
  • Social distancing, home seclusion, shift to at-home consumption boost retail sales
RECOVERY AND OPPORTUNITIES
  • A more positive outlook for juice as the category benefits from its healthy profile
  • Juice drinks set to remain the dominant category of juice due to low prices
  • Innovation and new product launches unlikely to be seen during the forecast period
CATEGORY DATA
  • Table 43 Off-trade Sales of Juice by Category: Volume 2015-2020
  • Table 44 Off-trade Sales of Juice by Category: Value 2015-2020
  • Table 45 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
  • Table 46 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
  • Table 47 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
  • Table 48 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
  • Table 49 NBO Company Shares of Off-trade Juice: % Value 2016-2020
  • Table 50 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
  • Table 51 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
  • Table 52 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
  • Table 53 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
  • Table 54 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Positive sales growth registered as bottled water benefits from its essential status
  • On-trade sales increased strongly despite negative impact of quarantine lockdown
  • Société des Stations Thermales et des Eaus Minérales maintains its leading position
RECOVERY AND OPPORTUNITIES
  • Bottled water slated for a positive performance as its essential status pays off
  • The emergence of e-commerce to be a major new trend in bottled water distribution
  • Large pack sizes expected to come to the fore as affordability remains paramount
CATEGORY DATA
  • Table 55 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
  • Table 56 Off-trade Sales of Bottled Water by Category: Value 2015-2020
  • Table 57 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
  • Table 58 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
  • Table 59 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
  • Table 60 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
  • Table 61 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
  • Table 62 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
  • Table 63 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
  • Table 64 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
  • Table 65 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
  • Table 66 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Limited availability and virtually zero visibility translate to very low sales
RECOVERY AND OPPORTUNITIES
  • The emergence of sports drinks considered highly unlikely during the forecast period
KEY DATA FINDINGS

2020 IMPACT
  • A weaker performance registered in energy drinks because of COVID-19 pressures
  • Curtailment of nightlife removes consumption occasions for energy drinks
  • High unit prices remain a barrier to higher sales growth
RECOVERY AND OPPORTUNITIES
  • The recovery of the hospitality industry set to be crucial to sales of energy drinks
  • Young adults set to remain a crucial consumer base for energy drinks
  • Sales expected to continue rising from a low base due to low penetration
CATEGORY DATA
  • Table 67 Off-trade Sales of Energy Drinks: Volume 2015-2020
  • Table 68 Off-trade Sales of Energy Drinks: Value 2015-2020
  • Table 69 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
  • Table 70 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
  • Table 71 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
  • Table 72 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
  • Table 73 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
  • Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
  • Table 75 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
  • Table 76 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
  • Table 77 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
  • Table 78 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Concentrates benefits from the category’s value for money positioning
  • Absence of consumption occasions due to COVID-19 limits on-trade sales growth
  • Social distancing and home seclusion support growth in retail sales of concentrates
RECOVERY AND OPPORTUNITIES
  • Adverse economic environment to continue supporting demand for concentrates
  • On-trade sales to benefit from celebrations and reopening of the hospitality industry
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 79 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
  • Table 80 Off-trade Sales of Concentrates by Category: Value 2015-2020
  • Table 81 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
  • Table 82 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
  • Table 83 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
  • Table 84 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
  • Table 85 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
  • Table 86 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
  • Table 87 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
  • Table 88 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
  • Table 89 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
  • Table 90 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
  • Table 91 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
  • Table 92 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
  • Table 93 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
  • Table 94 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Home seclusion and social distancing boost demand for RTD tea
  • Economic pressures likely to have negatively affected growth rates in RTD tea
  • Niche status and limited demand continue to inhibit the development of RTD tea
RECOVERY AND OPPORTUNITIES
  • A strong performance is slated for RTD tea over the forecast period
  • The two leading brands set to continue dominating sales
CATEGORY DATA
  • Table 95 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
  • Table 96 Off-trade Sales of RTD Tea by Category: Value 2015-2020
  • Table 97 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
  • Table 98 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
  • Table 99 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
  • Table 100 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
  • Table 101 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
  • Table 102 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
  • Table 103 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
  • Table 104 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
  • Table 105 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
  • Table 106 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • RTD coffee finally enters the mainstream
  • High unit prices mean that demand remains confined to affluent urban dwellers
RECOVERY AND OPPORTUNITIES
  • Sales expected to continue rising from a low base
CATEGORY DATA
  • Table 107 Off-trade Sales of RTD Coffee: Volume 2015-2020
  • Table 108 Off-trade Sales of RTD Coffee: Value 2015-2020
  • Table 109 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020
  • Table 110 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020
  • Table 111 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020
  • Table 112 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020
  • Table 113 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025
  • Table 114 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025
  • Table 115 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
  • Table 116 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
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