+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Soft Drinks in Tunisia

  • PDF Icon

    Report

  • 69 Pages
  • January 2025
  • Region: Tunisia
  • Euromonitor International
  • ID: 603566
Soft drinks in Tunisia has experienced stagnation in 2024, with a noticeable volume decline across several subcategories. This downturn can be attributed to a combination of rising product prices, diminishing purchasing power among Tunisian consumers, and the broader economic crisis impacting the nation. These factors have significantly dampened demand for key categories such as carbonates, juices, and other soft drinks.

The Soft Drinks in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Soft drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
  • Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
  • Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
  • Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
  • Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
  • Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Impact of the Coca-Cola boycott on carbonates consumption
  • Rising investments in domestic carbonates brands
  • Resurgence of glass bottle packaging
PROSPECTS AND OPPORTUNITIES
  • Domestic brands poised for growth
  • Healthier alternatives to drive reduced sugar carbonates
  • Stagnation in overall carbonates demand
CATEGORY DATA
  • Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
  • Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
  • Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
  • Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
  • Table 37 Off-trade Sales of Carbonates by Category: Volume 2019-2024
  • Table 38 Off-trade Sales of Carbonates by Category: Value 2019-2024
  • Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
  • Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
  • Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
  • Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
  • Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
  • Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
  • Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
  • Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
  • Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2024-2029
  • Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2024-2029
JUICE IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Fresh packaged juice records an increase in demand
  • Health and wellness juice: A new trend
  • Small packaging supports juice sales in 2024
PROSPECTS AND OPPORTUNITIES
  • Innovation and new launches to drive growth
  • Modern grocery retailers as the key distribution channel
  • Délice expected to maintain leading role
CATEGORY DATA
  • Table 53 Off-trade Sales of Juice by Category: Volume 2019-2024
  • Table 54 Off-trade Sales of Juice by Category: Value 2019-2024
  • Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
  • Table 56 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
  • Table 57 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
  • Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
  • Table 59 NBO Company Shares of Off-trade Juice: % Value 2020-2024
  • Table 60 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
  • Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
  • Table 62 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
  • Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
  • Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
BOTTLED WATER IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • A volume decline in 2023 and 2024
  • Délice brand continues to gain market share
  • A dynamic sector despite the crisis
PROSPECTS AND OPPORTUNITIES
  • Performance linked to government decisions
  • Growing sales of bottled water as consumers avoid tap water
  • Price increases: The primary challenge ahead
CATEGORY DATA
  • Table 65 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
  • Table 66 Off-trade Sales of Bottled Water by Category: Value 2019-2024
  • Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
  • Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
  • Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
  • Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
  • Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
  • Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
SPORTS DRINKS IN TUNISIA
2024 DEVELOPMENTS
  • Limited availability and near-zero visibility translate to negligible sales
PROSPECTS AND OPPORTUNITIES
  • Gradual entry expected as sports nutrition becomes a more popular topic
ENERGY DRINKS IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Decline in on-trade demand for energy drinks
  • Economic crisis intensifies challenges for energy drinks
  • Unchanged competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Energy drinks performance threatened by health concerns
  • Traditional grocery retailers to maintain dominance
  • Advertising to drive future growth
CATEGORY DATA
  • Table 77 Off-trade Sales of Energy Drinks: Volume 2019-2024
  • Table 78 Off-trade Sales of Energy Drinks: Value 2019-2024
  • Table 79 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
  • Table 80 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
  • Table 81 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
  • Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
  • Table 83 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
  • Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
  • Table 85 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
  • Table 86 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
  • Table 87 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
  • Table 88 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
CONCENTRATES IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Declining demand for powder concentrates
  • Dokrem: A rising leader in the on-trade channel
  • Hazem: Sustained leadership amidst stagnation
PROSPECTS AND OPPORTUNITIES
  • Social media as a catalyst for liquid concentrates
  • Powder concentrates face imminent decline
  • Innovation as the key to liquid concentrates' success
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 89 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
  • Table 90 Off-trade Sales of Concentrates by Category: Value 2019-2024
  • Table 91 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
  • Table 92 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
  • Table 93 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2020-2024
  • Table 94 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
  • Table 95 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
  • Table 96 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
  • Table 97 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
  • Table 98 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
  • Table 99 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
  • Table 100 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
  • Table 101 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
  • Table 102 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
  • Table 103 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
  • Table 104 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
RTD TEA IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • The exit of international brands
  • The rise of smuggled RTD tea as a niche market
  • Aris Ice Tea: The sole domestic player
PROSPECTS AND OPPORTUNITIES
  • Curiosity for new flavours as a growth driver
  • On-trade channels as a growth opportunity
  • Health and wellness trends as key growth drivers
CATEGORY DATA
  • Table 105 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
  • Table 106 Off-trade Sales of RTD Tea by Category: Value 2019-2024
  • Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
  • Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
  • Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
  • Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
  • Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
  • Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
  • Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
  • Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
  • Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
  • Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
RTD COFFEE IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • A niche product area for higher-income consumers
  • Segafredo RTD coffee: A market exit
  • Starbucks RTD coffee available on-trade
PROSPECTS AND OPPORTUNITIES
  • Stagnation expected in the short term
  • RTD coffee offers potential for development of domestic brands
  • Prices to remain threat to expansion
CATEGORY DATA
  • Table 117 Off-trade Sales of RTD Coffee: Volume 2019-2024
  • Table 118 Off-trade Sales of RTD Coffee: Value 2019-2024
  • Table 119 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
  • Table 120 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
  • Table 121 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
  • Table 122 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
  • Table 123 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
  • Table 124 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
  • Table 125 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
  • Table 126 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
  • Table 127 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
  • Table 128 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029