Trends in Business Process Modeling and Digital Marketing: Case Studies and Emerging Technologies explores how cutting-edge technologies transform business processes and digital marketing strategies across industries. The book highlights practical applications of AI, VR, and data analytics through case studies in sectors like feminine hygiene, fintech, travel, and retail. It emphasizes the importance of customer-centric approaches and data-driven decision-making, providing actionable frameworks for personalization, audience targeting, and operational efficiency. Ideal for professionals, entrepreneurs, and researchers, this resource bridges theory and practice, offering insights into how emerging digital tools can drive growth and optimize workflows in a rapidly evolving marketplace.
Key Features:
- Real-world examples from diverse industries illustrate how digital marketing and process innovations are applied effectively.
- Practical insights on leveraging AI, VR, AR, and the metaverse for marketing, customer engagement, and efficiency.
- Scenario-based frameworks offering solutions for targeting, segmentation, and strategic decision-making.
- Sector-focused tourism, retail, and finance insights addressing unique challenges and technological applications.
Readership:
Ideal for business professionals, digital marketers, entrepreneurs, researchers, and students interested in digital transformation and emerging technologies.Author
- Arshi Naim
- Praveen Kumar Malik
