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According to the U.S. Tire Manufacturers Association, U.S. tire shipments were expected to total 338.9 million units in 2024, highlighting the immense scale of the foundational market ripe for smart technology adoption. Despite this opportunity, a major hurdle blocking broad market growth is the elevated production cost of sensor-equipped tires relative to standard options, which curtails affordability for the average consumer. Furthermore, the absence of uniform standards for data transmission protocols leads to integration hurdles between tire makers and vehicle manufacturers, adding complexity to mass adoption throughout the global automotive industry.
Market Drivers
The escalating demand for predictive maintenance in commercial fleet operations acts as a primary catalyst for the integration of intelligent tire technologies. Fleet managers are increasingly utilizing sensor-embedded tires to transmit real-time data regarding pressure, temperature, and load, which allows for the preemptive identification of potential failures before they result in costly downtime. This capability is essential for optimizing fuel economy and extending casing life, directly impacting the operational budget of logistics companies. As noted by Bridgestone Corporation in its 'Integrated Report 2024' from June 2024, the organization managed approximately 1.2 million vehicles under subscription within its digital fleet solutions division, underscoring the substantial industrial shift toward connected mobility tools that leverage data analytics for efficiency.Concurrently, the accelerated adoption of electric vehicles necessitates advanced tire solutions capable of handling increased vehicle weight and higher torque characteristics. Because electric powertrains induce faster tread wear and require strict range management, smart tires provide the essential feedback loops needed for battery optimization and safety assurance.
This technological evolution is critical as the automotive landscape transitions away from internal combustion engines. According to the Society of Motor Manufacturers and Traders in its January 2024 'December 2023 New Car Registrations' update, battery electric vehicle uptake in the UK reached a record volume of 314,687 units for the year, signaling a robust market for specialized components. This focus on high-tech segments supports financial resilience for major players; for instance, Continental AG reported in 2024 that sales in its Tires group sector rose to 14.0 billion Euros for the preceding fiscal year, driven largely by premium product mixes.
Market Challenges
The high production cost of sensor-enabled tires constitutes a primary obstacle limiting the expansion of the Global Smart Tire Market. Integrating microsensors and data transmission units necessitates intricate manufacturing procedures that inevitably inflate the retail price of these components. For general consumers and commercial fleet managers operating on tight budgets, the significant price premium over conventional tires often outweighs the benefits of predictive data. This affordability gap prevents the technology from achieving the necessary sales volume to lower manufacturing costs, effectively restricting smart tires to a niche segment rather than allowing them to become an industry standard.Economic constraints further exacerbate this issue by forcing buyers to prioritize basic operational needs over advanced features. When market conditions tighten, capital expenditure on premium automotive components typically declines as purchasers retreat to more affordable alternatives. According to the European Tyre and Rubber Manufacturers' Association, in 2024, general inflationary pressures negatively impacted industry demand, causing the truck and bus tire segment to register a decline of 8 percent in the first quarter compared to the previous year. This market contraction highlights how financial sensitivity directly impedes the widespread integration of higher-cost intelligent tire solutions.
Market Trends
The advancement of Vehicle-to-Everything (V2X) communication is transforming tires into active safety components. Sensor-embedded units now transmit real-time friction data to Advanced Driver Assistance Systems (ADAS), allowing vehicles to dynamically adjust braking controls before traction loss occurs. This capability extends beyond passive monitoring, enabling automated systems to react instantaneously to hazardous road conditions. For instance, according to Goodyear’s January 2025 announcement regarding 'Goodyear and TNO Demonstrate Advanced Vehicle Integration', incorporating tire intelligence into a vehicle's Automatic Emergency Braking system demonstrated the potential to mitigate crashes at speeds of up to 80 kph on low-friction surfaces. This shift moves the industry from simple observation to active intervention, significantly enhancing safety protocols for connected mobility.Simultaneously, the convergence of smart technology with sustainable materials is driving the creation of 'smart and green' tires. Manufacturers are leveraging connectivity to track the lifecycle of bio-based and recycled components, facilitating efficient retreading and circular economy practices. This integration ensures transparency regarding material origin and helps validate environmental impact reductions. Illustrating this progress, Manufacturing Digital reported in June 2025 in the 'How Michelin is Advancing Sustainable Manufacturing' report that Michelin increased the share of recycled or renewable materials in its tires to 31% across its global operations. This trend highlights how digital capabilities are being utilized not just for performance, but to optimize the environmental footprint of next-generation mobility solutions.
Key Players Profiled in the Smart Tire Market
- Continental AG
- Bridgestone Corporation
- Michelin
- The Goodyear Tire & Rubber Company
- Pirelli Tyre S.p.A.
- The Yokohama Rubber Co., Ltd.
- Hankook Tire & Technology Co., Ltd.
- Nokian Tyres PLC
- Toyo Tire Corporation
- JK Tyre & Industries Ltd.
Report Scope
In this report, the Global Smart Tire Market has been segmented into the following categories:Smart Tire Market, by Type:
- Pneumatic
- Non-Pneumatic
Smart Tire Market, by Vehicle Type:
- Passenger Car
- Commercial Vehicle
Smart Tire Market, by Technology Type:
- Tire Pressure Monitoring
- Temperature Monitoring
- Tire Tread Monitoring
- Load Monitoring
Smart Tire Market, by Sales Channel Type:
- OEM
- Aftermarket
Smart Tire Market, by Region:
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Smart Tire Market.Available Customization
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Table of Contents
Companies Mentioned
The key players profiled in this Smart Tire market report include:- Continental AG
- Bridgestone Corporation
- Michelin
- The Goodyear Tire & Rubber Company
- Pirelli Tyre S.p.A.
- The Yokohama Rubber Co., Ltd
- Hankook Tire & Technology Co., Ltd.
- Nokian Tyres PLC
- Toyo Tire Corporation
- JK Tyre & Industries Ltd.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 180 |
| Published | January 2026 |
| Forecast Period | 2025 - 2031 |
| Estimated Market Value ( USD | $ 96.58 Billion |
| Forecasted Market Value ( USD | $ 154.54 Billion |
| Compound Annual Growth Rate | 8.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 11 |


