100% Juice Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global 100% Juice Market is projected to expand significantly, growing from USD 32.34 Billion in 2025 to USD 51.35 Billion by 2031, reflecting a CAGR of 8.01%. This market consists entirely of beverages derived from the natural liquid of vegetables or fruits, excluding any added sugars, preservatives, or artificial flavorings. The primary forces driving this growth are a deep-seated consumer emphasis on preventative health and an intrinsic need for convenient, vitamin-rich nutrition. Unlike fleeting dietary fads, these motivators are grounded in the widespread recognition of pure juice as a critical source of micronutrients and a cornerstone of clean-label eating, ensuring sustained demand despite changing lifestyle trends.

However, the industry faces a substantial obstacle in the form of extreme raw material cost volatility, which hinders sustained market expansion. Recent adverse weather patterns and crop diseases have constricted global supplies of essential commodities such as orange concentrate, leading to price increases that negatively impact affordability and sales volume. For instance, the Association of the German Fruit Juice Industry reported that per-capita juice consumption in Germany fell to 15.7 liters in 2024, illustrating the severe effect of these inflationary and supply-side pressures. Consequently, addressing this supply chain fragility remains the most significant challenge preventing broader growth within the industry.

Market Drivers

A growing emphasis on global health consciousness and preventive wellness is fundamentally reshaping the 100% juice market, spurring a significant shift toward nutrient-dense and functional beverages. Consumers are increasingly prioritizing preventative health measures, creating a surge in demand for immunity shots, smoothies, and cold-pressed options that offer superior micronutrient retention compared to traditional heat-pasteurized concentrates. This trend is evident in the resilience of functional sub-categories, which are expanding despite broader inflationary headwinds; for example, The Grocer’s March 2025 "Focus On Juices & Smoothies" report notes that smoothie volume sales in the UK rose by 17.7 percent, defying the general category decline and validating the industry's pivot toward high-value, clean-label nutrition.

Simultaneously, the expansion of premium and organic product offerings has become a critical driver, serving as a strategy to generate value and offset supply chain volatility. With global citrus supplies remaining tight, manufacturers are upgrading portfolios with sophisticated vegetable-fruit blends and refrigerated formats that justify higher price points. This value-over-volume approach is succeeding in the United States, where consumers are willing to pay for freshness; according to the "2025 State of the Beverage Industry" report by Beverage Industry (July 2025), sales for the refrigerated juice category in the US grew by 2.6 percent to nearly 8.7 billion dollars. To sustain this premium demand, global trade remains essential, with the USDA Foreign Agricultural Service’s January 2025 report projecting that Brazil will account for three-quarters of global orange juice exports, underscoring its pivotal role in maintaining availability.

Market Challenges

Supply chain fragility caused by extreme volatility in raw material costs stands as a formidable barrier to the expansion of the Global 100% Juice Market. This issue is particularly acute in the citrus sector, where the industry’s reliance on specific agricultural regions exposes it to unmanageable environmental disruptions. When major commodities like orange concentrate suffer severe production deficits due to crop diseases or adverse weather, global inventories drop sharply. Consequently, manufacturers are forced to absorb escalating input costs, which inevitably leads to higher retail prices that deter price-sensitive consumers and compress overall sales volumes.

The severity of this supply contraction is highlighted by recent data from the world's leading citrus-producing region. According to Fundecitrus, in April 2025, the final orange production for the 2024-2025 crop season in the key São Paulo and West-Southwest Minas Gerais belt totaled 230.87 million boxes, marking a decline of 24.85% compared to the previous season. Such a drastic reduction in yield directly restricts the availability of essential raw materials required for 100% juice production, thereby stalling market value growth and limiting the industry's ability to meet global demand.

Market Trends

The rise of immunity-boosting and vitamin-fortified shot formats is rapidly becoming a dominant market force, driven by consumer demand for high-potency, time-efficient nutrition. Unlike traditional large-format juices, these concentrated doses provide functional efficacy in convenient volumes, appealing to busy demographics seeking immediate health benefits without high sugar or caloric loads. This shift is characterized by a proliferation of targeted formulations containing ingredients like ginger, turmeric, and probiotics, which are outperforming broader category growth. For instance, The Grocer’s March 2025 report, "Just what the doctor ordered? Trends in juices & smoothies 2025," highlights that value sales for the functional brand Moju surged by 51.9 percent, illustrating intense consumer interest in these specialized wellness products.

At the same time, the transition to fully recyclable and plant-based packaging materials is reshaping production standards as manufacturers respond to stringent circular economy regulations and consumer environmental expectations. Brands are increasingly moving away from difficult-to-recycle multi-layered liquid packaging board in favor of advanced mono-material solutions and plant-based fibers that ensure complete recyclability within standard waste streams. This structural pivot addresses the critical need to reduce carbon footprints while maintaining shelf-life integrity for sensitive juice products. According to PMMI's "2025 Beverage Industry Packaging Trends" white paper from June 2025, the sector forecasts a significant shift in material usage, with paper-based packaging formats projected to increase by 43 percent as companies aggressively replace virgin plastics.

Key Players Profiled in the 100% Juice Market

• Del Monte Foods, Inc.
• Suntory Beverage & Food Limited
• The Hain Celestial Group, Inc.
• Ocean Spray Cranberries, Inc.
• Welch Foods, Inc.
• Juice Master Ltd.
• Suja Life, LLC
• 7-ELEVEN, Inc.
• Greenhouse Juice Company ULC
• Pulp & Press USA Inc.

Report Scope

In this report, the Global 100% Juice Market has been segmented into the following categories:

100% Juice Market, by Product Type:

• Fruits
• Vegetables
• Fruits & Vegetables Blend

100% Juice Market, by Sales Channel:

• Supermarket/Hypermarket
• Convenience Stores
• Online
• Others

100% Juice Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global 100% Juice Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.