Digital Identity in Healthcare Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Digital Identity in Healthcare Market is projected to expand significantly, rising from USD 3.75 Billion in 2025 to USD 8.76 Billion by 2031, representing a CAGR of 15.19%. This sector covers the verification systems and credentialing frameworks used to authenticate practitioners, medical devices, and patients throughout the healthcare continuum. Growth is largely fueled by the urgent necessity to protect electronic health records from unauthorized intrusion and the increasing need to fight medical identity theft. Additionally, the adoption of these solutions is supported by stringent regulatory requirements focused on patient privacy and the operational need to simplify access management within complex digital environments.

Despite these positive indicators, the market's progress is hindered by the persistence of advanced cybersecurity threats that endanger sensitive patient information and diminish confidence in digital infrastructures. The frequency of these vulnerabilities emphasizes the ongoing struggle to uphold strong security standards during rapid technological changes. For example, the American Hospital Association reported that in 2024, healthcare entities disclosed 725 major data breaches to the Department of Health and Human Services, affecting a record-breaking 259 million people.

Market Drivers

The rising incidence of data breaches and cyberattacks in the healthcare sector serves as a major accelerator for the implementation of secure digital identity systems. Because malicious actors frequently target medical databases to harvest sensitive personal health information (PHI), organizations are under pressure to replace legacy password defenses with sophisticated identity and access management (IAM) solutions. This transition is essential for blocking unauthorized lateral movement within networks and ensuring access is restricted to verified personnel. The severity of the situation is highlighted by Check Point Research, which noted in September 2024 that the global healthcare sector faced an average of 2,018 weekly cyberattacks per organization, a 32 percent rise over the prior year.

Concurrently, government-backed national digital health identity programs are establishing a foundation for market expansion by financing the updating of outdated systems. Public sector requirements are driving a shift toward interoperable electronic health records (EHR) and unified patient identifiers, necessitating advanced credentialing systems to operate securely across jurisdictions. These infrastructure initiatives standardize data access and encourage private investment in compliant technologies. For example, HTN Health Tech News reported in March 2024 that the UK government designated £3.4 billion for NHS technology modernization. This push is financially motivated as well; according to IBM, the average cost of a healthcare data breach hit $9.77 million in 2024, the highest among all industries.

Market Challenges

The growth of the Global Digital Identity in Healthcare Market is notably obstructed by the continuous rise of complex cybersecurity threats. As medical institutions digitize access protocols and patient records, they increasingly become targets for attackers, leading to significant reputational and financial harm that redirects funds away from advanced identity management investments. The pervasive fear of data breaches causes reluctance to adopt centralized digital identity systems, which are frequently viewed as potential single points of failure demanding flawless security.

This hesitation is reinforced by severe operational disruptions that deplete the capital needed for technological advancement. According to a 2024 survey by the American Medical Association, 80% of physician practices experienced revenue losses following the cyberattack on Change Healthcare, with 85% required to dedicate extra resources and staff time to manage the aftermath. Such exhaustion of workforce capacity and financial reserves compels organizations to prioritize basic defense and immediate recovery over investing in next-generation digital identity solutions, effectively slowing market growth.

Market Trends

The rise of sophisticated generative AI has forced a critical evolution in identity verification, prompting the healthcare industry to adopt AI-driven adaptive authentication tools. With traditional static credentials failing to stop advanced threats like synthetic identity fraud and deepfakes, organizations are moving toward dynamic systems that evaluate context and user behavior in real time. This approach utilizes machine learning to continuously monitor risk during sessions, granting seamless access to trusted users while challenging anomalies. This shift is vital for resilience, yet preparedness remains low; Ping Identity reported in April 2024 that only 27% of healthcare organizations have a specific strategy to counter these AI-generated threats.

At the same time, the market is undergoing a clear shift toward mobile-centric health credential wallets, fueled by patients' desire for portable, unified control over their medical information. In contrast to disjointed provider portals that isolate data, these digital wallets allow individuals to consolidate insurance details, test results, and prescriptions into a secure app on their personal devices. This trend focuses on accessibility and user experience, minimizing the administrative burden of managing care across various providers. This demand is evident in consumer habits; according to the February 2025 RXNT 'Healthtech Perspectives Report', 55% of U.S. consumers now prefer managing their prescriptions, records, and appointments via mobile applications rather than traditional methods.

Key Players Profiled in the Digital Identity in Healthcare Market

• IBM Corporation
• Microsoft Corporation
• Oracle Corporation
• Epic Systems Corporation
• Veradigm LLC
• FF HealthKey Ltd.
• Imprivata, Inc.
• Medical Information Technology, Inc.
• McKesson Corporation
• SAP SE
• RSA Security LLC
• Verizon Communications Inc.

Report Scope

In this report, the Global Digital Identity in Healthcare Market has been segmented into the following categories:

Digital Identity in Healthcare Market, by Patient Identity:

• Electronic Health Records
• Patient Portals

Digital Identity in Healthcare Market, by Pharmacy & Medication:

• E-Prescribing
• Medication Tracking

Digital Identity in Healthcare Market, by Provider Identity:

• Credentialing & Licensing
• Access Control

Digital Identity in Healthcare Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Digital Identity in Healthcare Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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