The international market for digital marketing software was estimated at around US$ 97.77 billion in 2025. It is expected to expand at a compound annual growth rate (CAGR) of 14.23% during the period 2025-2033 and reach an estimated value of around US$ 283.42 billion in 2033.
A collection of tools and platforms known as "digital marketing software" assist companies in organizing, carrying out, overseeing, and evaluating online marketing campaigns across a range of digital platforms, including websites, email, social media, and search engines. Customer relationship management (CRM), analytics, content management, advertising tools, and marketing automation are some of these systems. They give businesses the ability to increase audience targeting, personalize communications, expedite procedures, and track the effectiveness of campaigns in real time. Digital marketing software is crucial for modern business success since it optimizes marketing spend, increases conversion rates, and improves client engagement by utilizing data-driven insights and automation.
As a result of growing social media usage, digitization, and the demand for data-driven marketing tactics, the global market for digital marketing software is growing quickly. To increase consumer engagement, campaign performance, and personalization, businesses are implementing automation and AI-powered solutions. The demand for integrated marketing platforms has increased due to the rise in cloud-based solutions, mobile device use, and online shopping. Small and medium-sized businesses (SMEs) are also adopting digital tools to compete with bigger companies and affordably reach a wider audience. Global market expansion is further fueled by the focus on analytics, real-time information, and omnichannel marketing.
Headquarters: United States of America
Hewlett Packard Enterprise Co. (HPE) is an information technology company that provides intelligent solutions and cloud-based services. The company's portfolio includes cloud service-based products, servers, storage devices, networking equipment, converged systems, software, and specialized financial solutions. It also provides IT support, IT consulting, and education and training services. HPE offers a variety of commercial and big enterprise areas, including manufacturing, telecommunications, financial services, healthcare, and small and medium-sized businesses. HPE markets its products through a variety of channels, including distributors, OEMs, independent software developers, system integrators, direct sales agents, and resellers. The company has operations in multiple nations. Spring, Texas is home to HPE's US headquarters.
Headquarters: United states of America
HubSpot Inc. (HubSpot) is a technology startup that provides cloud-based platforms for marketing and sales solutions to businesses. It provides a unified solution for teams who engage with consumers through its three integrated layers: intelligent customer relationship management, AI-powered interaction hubs, and a connected ecosystem. The company's CRM platform includes Hubs for marketing, sales, service, content, operations, commerce, and smart CRM. The company operates in Singapore, Colombia, Belgium, the UK, Japan, Germany, Ireland, Australia, and France, among other locations. The headquarters of HubSpot are located in Cambridge, Massachusetts, in the United States.
Headquarters: United States of America
Microsoft Corporation (Microsoft) is a global technology company engaged in the development, manufacturing, and distribution of software products, hardware devices, and related services. Its diverse portfolio includes operating systems, productivity and business applications, server and developer tools, video games, and cloud-based solutions. The company also designs and markets hardware such as personal computers, tablets, gaming consoles, and other intelligent devices. Microsoft’s service offerings encompass consulting, technical support, and training and certification programs. It markets its products through multiple channels, including online platforms, Microsoft stores, distributors, resellers, and original equipment manufacturers. Key platforms such as Microsoft 365, Dynamics 365, and LinkedIn drive innovation in productivity, collaboration, and enterprise solutions. Microsoft operates extensive data centers across the Americas, Europe, and Asia-Pacific regions, supporting its global cloud infrastructure. The company is headquartered in Redmond, Washington, USA.
Headquarters: Germany
SAP SE (SAP) is a global provider of enterprise application software and related services. The company delivers a comprehensive suite of solutions that encompass intelligent technologies, analytics, human resources, people engagement, digital supply chain management, spend management, customer relationship management (CRM), customer experience, enterprise resource planning (ERP), and financial management. SAP’s offerings span applications, analytics, cloud services, databases, and technology operations, enabling organizations to enhance efficiency and agility. Its software supports a wide range of industries, including consumer goods, oil and gas, energy, financial services, aerospace and defense, transportation and logistics, chemicals, government, healthcare, education, media, real estate, retail, and telecommunications. SAP operates across the Americas, Europe, the Middle East, Africa, and the Asia-Pacific region, with its corporate headquarters located in Walldorf, Baden-Württemberg, Germany.
Headquarters: United States of America
Teradata Corporation (Teradata) provides advanced data and analytics solutions that help organizations transform raw data into actionable business insights. The company offers a comprehensive portfolio of hardware, software, cloud, and ecosystem management products designed to support enterprise analytics across diverse IT environments. Teradata’s flexible solutions can be deployed on-premises, in multi-cloud architectures, or within public and private cloud infrastructures. Its offerings address key areas such as financial transformation, asset optimization, customer experience enhancement, fraud prevention, product innovation, risk management, artificial intelligence, and big data analytics. Teradata serves a broad range of industries, including financial services, telecommunications, government, healthcare, insurance, manufacturing, retail, energy, utilities, natural resources, travel, automotive, and transportation. The company operates across the Americas, Europe, the Middle East, Africa, and the Asia-Pacific region. Teradata’s global headquarters are located in San Diego, California, USA.
The company focuses strongly on energy efficiency within its data centers through advanced cooling technologies, optimized server utilization, and cloud infrastructure designed to minimize carbon intensity. Beyond emissions reduction, Oracle emphasizes sustainable product design, actively working to reduce electronic waste and packaging materials. It also supports circular economy principles by implementing refurbishment, recycling, and responsible disposal programs for hardware components.
Oracle extends its sustainability impact by enabling customers to achieve their own environmental goals through energy-efficient cloud services and analytics tools that enhance sustainability reporting and resource optimization. Socially, the company prioritizes workforce diversity, equitable pay, and inclusive growth, reinforced by extensive employee engagement and community outreach initiatives. Programs such as the Oracle Education Foundation foster digital literacy, STEM learning, and environmental awareness among young learners worldwide.
From a governance perspective, Oracle maintains transparency and accountability through annual ESG and Corporate Sustainability Reports, which detail its progress toward climate and social objectives. Overall, Oracle’s sustainability strategy combines innovation, efficiency, and ethical leadership, establishing it as a global leader in responsible digital transformation.
A collection of tools and platforms known as "digital marketing software" assist companies in organizing, carrying out, overseeing, and evaluating online marketing campaigns across a range of digital platforms, including websites, email, social media, and search engines. Customer relationship management (CRM), analytics, content management, advertising tools, and marketing automation are some of these systems. They give businesses the ability to increase audience targeting, personalize communications, expedite procedures, and track the effectiveness of campaigns in real time. Digital marketing software is crucial for modern business success since it optimizes marketing spend, increases conversion rates, and improves client engagement by utilizing data-driven insights and automation.
As a result of growing social media usage, digitization, and the demand for data-driven marketing tactics, the global market for digital marketing software is growing quickly. To increase consumer engagement, campaign performance, and personalization, businesses are implementing automation and AI-powered solutions. The demand for integrated marketing platforms has increased due to the rise in cloud-based solutions, mobile device use, and online shopping. Small and medium-sized businesses (SMEs) are also adopting digital tools to compete with bigger companies and affordably reach a wider audience. Global market expansion is further fueled by the focus on analytics, real-time information, and omnichannel marketing.
Top Companies in Digital Marketing Software Industry
Hewlett Packard Enterprise Company
Establishment: 2015Headquarters: United States of America
Hewlett Packard Enterprise Co. (HPE) is an information technology company that provides intelligent solutions and cloud-based services. The company's portfolio includes cloud service-based products, servers, storage devices, networking equipment, converged systems, software, and specialized financial solutions. It also provides IT support, IT consulting, and education and training services. HPE offers a variety of commercial and big enterprise areas, including manufacturing, telecommunications, financial services, healthcare, and small and medium-sized businesses. HPE markets its products through a variety of channels, including distributors, OEMs, independent software developers, system integrators, direct sales agents, and resellers. The company has operations in multiple nations. Spring, Texas is home to HPE's US headquarters.
HubSpot, Inc.
Establishment: 2006Headquarters: United states of America
HubSpot Inc. (HubSpot) is a technology startup that provides cloud-based platforms for marketing and sales solutions to businesses. It provides a unified solution for teams who engage with consumers through its three integrated layers: intelligent customer relationship management, AI-powered interaction hubs, and a connected ecosystem. The company's CRM platform includes Hubs for marketing, sales, service, content, operations, commerce, and smart CRM. The company operates in Singapore, Colombia, Belgium, the UK, Japan, Germany, Ireland, Australia, and France, among other locations. The headquarters of HubSpot are located in Cambridge, Massachusetts, in the United States.
Microsoft Corporation
Establishment: 1975Headquarters: United States of America
Microsoft Corporation (Microsoft) is a global technology company engaged in the development, manufacturing, and distribution of software products, hardware devices, and related services. Its diverse portfolio includes operating systems, productivity and business applications, server and developer tools, video games, and cloud-based solutions. The company also designs and markets hardware such as personal computers, tablets, gaming consoles, and other intelligent devices. Microsoft’s service offerings encompass consulting, technical support, and training and certification programs. It markets its products through multiple channels, including online platforms, Microsoft stores, distributors, resellers, and original equipment manufacturers. Key platforms such as Microsoft 365, Dynamics 365, and LinkedIn drive innovation in productivity, collaboration, and enterprise solutions. Microsoft operates extensive data centers across the Americas, Europe, and Asia-Pacific regions, supporting its global cloud infrastructure. The company is headquartered in Redmond, Washington, USA.
Sap SE
Establishment: 1972Headquarters: Germany
SAP SE (SAP) is a global provider of enterprise application software and related services. The company delivers a comprehensive suite of solutions that encompass intelligent technologies, analytics, human resources, people engagement, digital supply chain management, spend management, customer relationship management (CRM), customer experience, enterprise resource planning (ERP), and financial management. SAP’s offerings span applications, analytics, cloud services, databases, and technology operations, enabling organizations to enhance efficiency and agility. Its software supports a wide range of industries, including consumer goods, oil and gas, energy, financial services, aerospace and defense, transportation and logistics, chemicals, government, healthcare, education, media, real estate, retail, and telecommunications. SAP operates across the Americas, Europe, the Middle East, Africa, and the Asia-Pacific region, with its corporate headquarters located in Walldorf, Baden-Württemberg, Germany.
Teradata Corp
Establishment: 1979Headquarters: United States of America
Teradata Corporation (Teradata) provides advanced data and analytics solutions that help organizations transform raw data into actionable business insights. The company offers a comprehensive portfolio of hardware, software, cloud, and ecosystem management products designed to support enterprise analytics across diverse IT environments. Teradata’s flexible solutions can be deployed on-premises, in multi-cloud architectures, or within public and private cloud infrastructures. Its offerings address key areas such as financial transformation, asset optimization, customer experience enhancement, fraud prevention, product innovation, risk management, artificial intelligence, and big data analytics. Teradata serves a broad range of industries, including financial services, telecommunications, government, healthcare, insurance, manufacturing, retail, energy, utilities, natural resources, travel, automotive, and transportation. The company operates across the Americas, Europe, the Middle East, Africa, and the Asia-Pacific region. Teradata’s global headquarters are located in San Diego, California, USA.
SWOT Analysis of Digital Marketing Software Market
The Trade Desk, Inc.
Strength - Leadership in Programmatic Advertising and Data Transparency
The Trade Desk’s primary strength is its leadership in programmatic advertising through a highly advanced, transparent demand-side platform (DSP). Its platform enables advertisers to efficiently manage digital campaigns across display, video, audio, native, and connected TV channels with unmatched precision. The company’s AI engine, Koa™, leverages vast datasets to deliver predictive insights and optimize ad performance in real time. Unlike walled gardens such as Google or Meta, The Trade Desk’s open-internet approach ensures advertisers retain control and visibility over campaign data. Furthermore, its Unified ID 2.0 initiative has established it as a pioneer in privacy-compliant identity solutions for a cookieless future. Combined with its global presence and strong ecosystem partnerships, The Trade Desk continues to set industry standards for data-driven, ethical, and efficient advertising, reinforcing its competitive position in the digital marketing software market.Opportunity - Expansion in Connected TV and Retail Media Networks
The Trade Desk has a major growth opportunity in the booming Connected TV (CTV) and retail media segments, which are transforming how advertisers reach consumers. As audiences increasingly shift from traditional cable to streaming platforms, brands are redirecting their ad spend toward digital and programmatic video environments. The Trade Desk’s strong CTV integrations with platforms such as Disney, NBCUniversal, and Amazon Prime Video position it to capture a growing share of this high-value market. Additionally, partnerships with retailers like Walmart and Walgreens enable data-rich retail media networks, offering advertisers precise targeting based on shopper behavior. By expanding its capabilities in these fast-emerging areas and leveraging its expertise in data analytics, The Trade Desk can significantly strengthen its market dominance, drive higher revenues, and deliver superior campaign outcomes for advertisers globally.Zoho Corporation
Strength - Comprehensive, Integrated Marketing Software Ecosystem
Zoho Corporation’s greatest strength lies in its integrated suite of digital marketing and business software, which provides end-to-end solutions for marketing automation, CRM, email marketing, analytics, and social media management. Unlike many competitors that rely on third-party integrations, Zoho offers a fully unified ecosystem where data flows seamlessly between applications, improving campaign coordination and customer insights. This integrated model delivers a cost-effective alternative for small and medium-sized businesses (SMBs) and enterprises seeking scalability without heavy licensing costs. Zoho’s data privacy-first philosophy - emphasizing user control and zero ad-based monetization - has further enhanced customer trust. Its global cloud infrastructure, multilingual support, and continuous innovation in AI-driven marketing tools (such as Zia, Zoho’s AI assistant) strengthen its position as a versatile, value-driven provider in the digital marketing software market.Opportunity - Expansion Through AI, Data Analytics, and Global SMB Adoption
Zoho Corporation has a strong opportunity to expand its footprint through the growing adoption of AI-driven marketing tools and analytics platforms among SMBs worldwide. With businesses increasingly seeking automation, personalization, and measurable ROI, Zoho can leverage its unified software suite to offer affordable, intelligent marketing solutions tailored to small and mid-sized organizations. The company’s focus on AI (through Zia) allows marketers to predict customer behavior, automate lead scoring, and optimize campaigns with minimal manual input. Moreover, Zoho’s expansion into emerging markets - especially in Asia-Pacific, Eastern Europe, and Africa - offers tremendous potential, as many SMBs in these regions are beginning digital transformation journeys. By strengthening local partnerships, enhancing cloud capabilities, and promoting data security, Zoho can position itself as a global leader in democratizing access to sophisticated digital marketing software.Sustainability Analysis of Digital Marketing Software Market
Oracle Corporation
Oracle Corporation demonstrates a comprehensive approach to sustainability, integrating environmental responsibility, social impact, and governance into its global operations. The company has committed to achieving net-zero emissions by 2050, with interim targets validated by the Science Based Targets initiative (SBTi) to reduce Scope 1, 2, and 3 emissions.The company focuses strongly on energy efficiency within its data centers through advanced cooling technologies, optimized server utilization, and cloud infrastructure designed to minimize carbon intensity. Beyond emissions reduction, Oracle emphasizes sustainable product design, actively working to reduce electronic waste and packaging materials. It also supports circular economy principles by implementing refurbishment, recycling, and responsible disposal programs for hardware components.
Oracle extends its sustainability impact by enabling customers to achieve their own environmental goals through energy-efficient cloud services and analytics tools that enhance sustainability reporting and resource optimization. Socially, the company prioritizes workforce diversity, equitable pay, and inclusive growth, reinforced by extensive employee engagement and community outreach initiatives. Programs such as the Oracle Education Foundation foster digital literacy, STEM learning, and environmental awareness among young learners worldwide.
From a governance perspective, Oracle maintains transparency and accountability through annual ESG and Corporate Sustainability Reports, which detail its progress toward climate and social objectives. Overall, Oracle’s sustainability strategy combines innovation, efficiency, and ethical leadership, establishing it as a global leader in responsible digital transformation.
Recent Development in Digital Marketing Software Industry
- April 2025: Oracle Corporation announced the acquisition of Moat, a leading digital marketing measurement and analytics firm, for approximately USD 850 million. The acquisition strengthens Oracle’s capabilities in digital advertising and marketing analytics, empowering businesses to more accurately measure, analyze, and optimize the performance of their digital marketing campaigns.
- March 2025: Adobe introduced the Adobe Experience Platform Agent Orchestrator, empowering businesses to leverage AI agents for website optimization, automated content creation, audience refinement, and scalable digital media management. The company also launched Brand Concierge, an AI-powered application designed to deliver personalized, brand-focused customer experiences by combining a company’s unique identity with customer data insights.
- May 2024: Salesforce, Inc. expanded its Einstein Copilot platform with enhanced features to assist merchants and marketers. The upgraded conversational AI assistant now supports marketing and merchandising workflows in addition to sales and service operations. Salesforce also unveiled new tools for integrating commerce and business data, along with an AI-driven personalization decision engine, enabling organizations to deliver tailored customer experiences across all digital touchpoints using unified data sources.
- March 2023: IBM deepened its collaboration with Adobe by integrating IBM Watson AI with Adobe Experience Manager, enhancing content personalization and streamlining digital marketing operations. This partnership aims to make AI-enabled applications more accessible and efficient for marketing teams worldwide.
Company Analysis Format
Digital Marketing Software Market & Forecast
- Historical Trends
- Forecast Analysis
Market Share Analysis - Digital Marketing Software Market
Company Analysis-Adobe Inc.
Overview
- Company History and Mission
- Business Model and Operations
- Workforce
Key Persons
- Executive Leadership
- Operational Management
- Division Leaders
- Board Composition
Recent Development & Strategies
- Mergers & Acquisitions
- Partnerships
- Investments
Sustainability Analysis
- Renewable Energy Adoption
- Energy-Efficient Infrastructure
- Use of Sustainable Packaging Materials
- Water Usage and Conservation Strategies
- Waste Management and Circular Economy Initiatives
Product Analysis
- Product Profile
- Quality Standards
- Product Pipeline
- Product Benchmarking
Strategic Assessment: SWOT Analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
Revenue Analysis
The above information will be provided for all the following companies:
- Hewlett Packard
- HubSpot, Inc.
- Microsoft Corporation
- Oracle Corporation
- Salesforce, Inc.
- Sap SE
- Teradata Corp
- IBM Corporation
- The Trade Desk, Inc.
- Sprinklr, Inc.
- Marketo, Inc.
- Act On Software, Inc.
- Klaviyo, Inc.
- Zendesk, Inc.
- Oracle Eloqua
- Zoho Corporation
- Braze, Inc.
- Autopilot HQ
- ActiveCampaign, Inc.
Table of Contents
1. Digital Marketing Software Market
3. Adobe, Inc.
The above information will be provided for all the following companies:
Companies Mentioned
- Hewlett Packard
- HubSpot, Inc.
- Microsoft Corporation
- Oracle Corporation
- Salesforce, Inc.
- Sap SE
- Teradata Corp
- IBM Corporation
- The Trade Desk, Inc.
- Sprinklr, Inc.
- Marketo, Inc.
- Act On Software, Inc.
- Klaviyo, Inc.
- Zendesk, Inc.
- Oracle Eloqua
- Zoho Corporation
- Braze, Inc.
- Autopilot HQ
- ActiveCampaign, Inc.
Methodology
In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.
Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.
Primary Research
The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:
- Validates and improves the data quality and strengthens research proceeds
- Further develop the analyst team’s market understanding and expertise
- Supplies authentic information about market size, share, growth, and forecast
The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:
- Chief executives and VPs of leading corporations specific to the industry
- Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
- Key opinion leaders (KOLs)
Secondary Research
The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Patent and regulatory databases for understanding of technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic new articles, webcasts, and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | December 2025 |
| Forecast Period | 2025 - 2033 |
| Estimated Market Value ( USD | $ 97.77 Billion |
| Forecasted Market Value ( USD | $ 283.42 Billion |
| Compound Annual Growth Rate | 14.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 19 |
