The Vietnamese meat sector is expected to grow from VND251.2 trillion ($10.6 billion) in 2023 to VND302.4 trillion ($11.9 billion) by 2028, growing at a CAGR of 3.8%. In terms of volume, the sector is expected to grow from 1.97 billion kg in 2023 to 2.00 billion kg by 2028, growing at a CAGR of 0.4%. Fresh meat (counter) remains the leading category in both value and volume, while chilled raw packaged meat - processed is forecasted to achieve the fastest value growth, followed by frozen meat and ambient meat. Among distribution channels, food and drink specialists was the largest distribution channel. Key players driving the market include DANISH CROWN FOODS A/S, Vissan Co. Ltd, and St. Helen’s Meat Packers Limited.
Scope
- Per capita consumption of meat in the Vietnam was higher than regional and global levels in 2023.
- The per capita consumption of fresh meat (counter) was higher in the Vietnam compared to other meat categories in 2023
- Food & drinks specialists was the leading distribution channel in the Vietnamese meat sector, with a value share of 73.7% in 2023
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Table of Contents
- Report Scope
- Executive Summary
- Market Environment
- Value and Volume Share of Vietnam in the Global and Asia-Pacific Markets
- Growth Analysis of Vietnam Compared to Other Leading Countries in the Asia-Pacific Market
- PCC and PCE of Vietnam Compared to the Global and Asia-Pacific Markets
- Sector Deep Dive
- Vietnam Meat Sector Snapshot
- Market Size Analysis
- Cross-Category Comparison - Value Growth Analysis and Category Winners and Losers
- Cross-Category Comparison - Volume Growth Analysis and Category Winners and Losers
- Category Deep Dive
- Per Capita Consumption Analysis by Category
- Market Size Analysis - Category: Ambient Meat
- Segment-level Analysis (In Value Terms) - Ambient Meat
- Segment-level Analysis (In Volume Terms) - Ambient Meat
- Market Size Analysis - Category: Chilled Raw Packaged Meat - Processed
- Segment-level Analysis (In Value Terms) - Chilled Raw Packaged Meat - Processed
- Segment-level Analysis (In Volume Terms) - Chilled Raw Packaged Meat - Processed
- Market Size Analysis - Category: Chilled Raw Packaged Meat - Whole Cuts
- Segment-level Analysis (In Value Terms) - Chilled Raw Packaged Meat - Whole Cuts
- Segment-level Analysis (In Volume Terms) - Chilled Raw Packaged Meat - Whole Cuts
- Market Size Analysis - Category: Cooked Meats - Counter
- Market Size Analysis - Category: Cooked Meats - Packaged
- Segment-level Analysis (In Value Terms) - Cooked Meats - Packaged
- Segment-level Analysis (In Volume Terms) - Cooked Meats - Packaged
- Market Size Analysis - Category: Fresh Meat (Counter)
- Segment-level Analysis (In Value Terms) - Fresh Meat (Counter)
- Segment-level Analysis (In Volume Terms) - Fresh Meat (Counter)
- Market Size Analysis - Category: Frozen Meat
- Segment-level Analysis (In Value Terms) - Frozen Meat
- Segment-level Analysis (In Volume Terms) - Frozen Meat
- Distribution Analysis
- Channel Share Analysis
- Competitive Environment
- Leading Companies - Value and Volume Shares
- Brand Share Analysis of Top Five Companies
- Brand Share Analysis of Top Five Companies by Category
- Private Label Share Analysis by Category
- Growth of Private Labels Compared to Branded Products
- Degree of Consolidation/Fragmentation by Category
- Macroeconomic Analysis
- GDP Growth and Inflation
- Population Growth
- Labor Market Trend
- Economic Summary, Labor Market Trends, and Demographic Trends
- Vietnam Risk Index (GCRI) 2024
- Vietnam Risk Analysis - Compared to Global and Asia-Pacific Markets
- Methodology
- Definitions
- Appendix
- Leading value categories
- Leading categories (volume), 2023
- Cross-category comparison - by value (2018-28)
- Cross-category comparison - by volume (2018-28)
- Per capita consumption (by category), vietnam compared to asia-pacific and global levels (in units), 2023
- Segment-level analysis (in value terms) - ambient meat
- Segment-level analysis (in volume terms) - ambient meat
- Segment-level analysis (in value terms) - chilled raw packaged meat - processed
- Segment-level analysis (in volume terms) - chilled raw packaged meat - processed
- Segment-level analysis (in value terms) - chilled raw packaged meat - whole cuts
- Segment-level analysis (in volume terms) - chilled raw packaged meat - whole cuts
- Segment-level analysis (in value terms) - cooked meats - packaged
- Segment-level analysis (in volume terms) - cooked meats - packaged
- Segment-level analysis (in value terms) - fresh meat (counter)
- Segment-level analysis (in volume terms) - fresh meat (counter)
- Segment-level analysis (in value terms) - fresh meat (counter)
- Segment-level analysis (in volume terms) - fresh meat (counter)
- Change in distribution share, 2018-2023
- Top five companies share by brand (in value terms) in the meat sector, 2023
- Brand shares of top five companies (in value terms) by category, 2023
- Performance overview (score: 1-100)
- Category data, by segment
- Per capita consumption (in units), 2018-28
- Per capita expenditure ($), 2018-28
- Meat sales distribution in Vietnam - by category (VND million), 2023
- Brand share (in value terms) in the meat sector, 2023
- Brand share (in value terms) in the meat sector, by category, 2023
- Real GDP and annual growth (%), 2018-28
- Nominal GDP and annual growth (%), 2018-28
- Consumer price inflation (%), 2018-28
- Employed people and unemployment rate (%), 2018-28
- Nominal household final consumption expenditure and annual growth (%), 2018-28
- Population and annual growth (%), 2018-28
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Value and volume shares of Vietnam in the global and Asia-Pacific meat sector, 2023 -2028
- Vietnam compared to the other top countries in terms of market share, growth, and the competitive landscape
- PCC comparison - Vietnam, Asia-Pacific, and global, 2018-28
- PCE comparison - Vietnam Asia-Pacific, and global, 2018-28
- Market size and growth analysis by value and volume, meat sector, 2018-28
- Cross-category comparison - value growth analysis and category winners and losers
- Cross-category comparison - volume growth analysis and category winners and losers
- Market size and growth analysis by value and volume, ambient meat category, 2018-28
- Market size and growth analysis by value and volume, chilled raw packaged meat - processed, 2018-28
- Market size and growth analysis by value and volume, chilled raw packaged meat - whole cuts category, 2018-28
- Market size and growth analysis by value and volume, cooked meats - counter category, 2018-28
- Market size and growth analysis by value and volume, cooked meats - packaged, category, 2018-28
- Market size and growth analysis by value and volume, fresh meat (counter), category, 2018-28
- Market size and growth analysis by value and volume, fresh meat (counter), category, 2018-28
- Share of key distribution channels (in value terms) - meat, 2023
- Key distribution channel share by category (in value terms), 2023
- Leading companies (in value and volume terms) in the meat sector, 2023
- Private label penetration by category (in value terms), 2023
- Growth analysis, private label and brands, 2018-28
- Category-wise consolidation/fragmentation (in value terms) - meat , 2023
- Real GDP (VND billion) and annual growth (%)
- Nominal GDP (VND billion) and annual growth (%)
- Consumer price inflation (%)
- Nominal household final consumption expenditure growth (%) in VND terms
- Population (million) and annual growth (%)
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Employed people (million) and unemployment rate (%)
- Economic summary, labor market trends, and demographic trends
- Five lowest-risk nations in GCRI Q2 2024
- Five highest-risk nations in GCRI Q2 2024
- Vietnam’s performance in country risk analysis in comparison to Asia-pacific and the world
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- DANISH CROWN FOODS A/S
- Vissan Co Ltd
- St. Helen's Meat Packers Limited
- Charoen Pokphand Group
- HaLong Canned food JSC
