UK Insurance Market Essentials: H1 2025 Update

This report provides an overview of both personal and commercial lines in the UK general insurance market. In the personal lines space, this covers private motor, household, travel, and pet. In the commercial lines space, this covers commercial motor, commercial property, cyber insurance, and employers’ liability. The report explores some of the underlying drivers of gross written premium in these markets, as well as areas for future growth. It goes on to discuss product distribution within both segments of the market.

In 2024, total personal insurance gross written premium (GWP) grew by an estimated 9.1%, reaching GBP42.87 billion. In commercial insurance, brokers remain the dominant distribution force, while in personal insurance the direct channel accounts for over half of distribution.

Scope

• The total UK general insurance market is estimated to have risen by 9.2% in 2024.
• The total personal insurance market rose by 15.1% in 2023, and is estimated to have reached GBP42.87 billion in GWP in 2024.
• In 2023, the total commercial lines market increased by 10.1% and is estimated to have increased by 9.4% in 2024.

Reasons to Buy

• Understand how certain core markets in the UK’s general insurance space have performed and are expected to perform in the future.
• Ascertain how underlying factors and drivers in these markets will shape them going forward.
• Explore forecast market shares for the distribution of both commercial and personal lines to 2028.