Colombia Cards and Payments: Opportunities and Risks to 2030
Summary
The analyst’s ‘Colombia Cards and Payments: Opportunities and Risks to 2030' report provides detailed analysis of market trends in Colombia cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including debit, and credit cards during the review-period (2022-26e).The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2026e-30f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.
The report brings together the analyst’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.
The analyst’s ‘Colombia Cards and Payments: Opportunities and Risks to 2030' report provides top-level market analysis, information and insights into Colombia cards and payments industry, including:
- Current and forecast values for each market in Colombia cards and payments industry, including debit, and credit cards.
- Detailed insights into payment instruments including credit transfer, cash, cards, direct debits and cheques. It also, includes an overview of the country's key alternative payment instruments.
- Ecommerce market analysis.
- Analysis of various market drivers and regulations governing Colombia cards and payments industry.
- Detailed analysis of strategies adopted by banks and other institutions to market debit, and credit cards.
- Comprehensive analysis of consumer attitudes and buying preferences for cards.
- The competitive landscape of Colombia cards and payments industry.
Key Highlights
- In October 2025, the Banco de la Republica launched Bre-B, Colombia's national instant payment system, enabling real-time account-to-account transfers 24 hours a day, seven days a week using payment aliases ("Keys") linked to mobile numbers, national ID numbers, email addresses, or business identifiers instead of bank account details. The platform currently supports peer-to-peer (P2P) and consumer-to-business payments, while existing services such as Transfiya and Entre Cuentas will be gradually integrated into Bre-B, where they will function as interoperable nodes.
- Digital wallets are launching new features to make payments more accessible and convenient. For instance, in October 2025, the digital wallet dale! launched a new feature that enables WhatsApp-based payments for its customers. This allows customers to use their dale! account and a unique Tag Aval or transfer key. After completing an initial transfer and saving the recipient as a favorite, users can send money directly within WhatsApp. This enables quick and secure transfers without sharing bank account details.
- Colombia is expanding instant payment acceptance for cross-border ecommerce with the launch of Bre-B at international online checkouts. In September 2025, EBANX partnered with Colombian fintech MOVii to enable international ecommerce merchants to accept Bre-B as a payment method for Colombian consumers. Through a single integration, merchants can offer real-time account-to-account payments without establishing local banking relationships, improving the checkout experience for consumers with limited access to credit cards.
Scope
- Card market size in terms of number of cards, value and volume of transactions in Colombia along with detailed card segmentation of debit, and credit cards available in the country.
- Market sizing and analysis of major payment instruments including credit transfer, cash, cards, direct debits and cheques.
- Payment market trends and growth for both historical and forecast period
- Competitor analysis with detailed insights into leading card issuers and schemes.
- Comprehensive analysis of consumer attitudes and buying preferences for cards.
- A detailed snapshot of country's key alternative payment brands.
Reasons to Buy
- Make strategic business decisions, using top-level historic and forecast market data, related to Colombia cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities in Colombia cards and payments industry.
- Assess the competitive dynamics in Colombia cards and payments industry.
- Gain insights into marketing strategies used for various card types in Colombia.
- Gain insights into key regulations governing Colombia cards and payments industry.
Table of Contents
1. Executive Summary2. Market Overview
3. Macroeconomics, Regulation, and Infrastructure
4. Payment Instruments
5. Card-Based Payments
6. Instant Payments
7. Digital Wallet Payments
8. Buy Now Pay Later
9. Retail Payments
10. In-Store Payments
11. Ecommerce Payments
12. Bill Payments
13. P2P and Remittances
14. Appendix
List of Tables
- Key facts, 2026
- Payment instrument transaction values (LCU), 2022-2030f
- Payment instrument transaction values ($), 2022-2030f
- Payment instrument transaction volumes (units), 2022-2030f
- Payment cards in circulation by type (units), 2022-2030f
- Volume of payment card transactions (units), 2022-2030f
- Value of payment card transactions (LCU), 2022-2030f
- Value of payment card transactions ($), 2022-2030f
- Debit cards in circulation (units), 2022-2030f
- Debit card transaction volumes, 2022-2030f
- Debit card transaction values (LCU), 2022-2030f
- Debit card transaction values ($), 2022-2030f
- Debit cards in circulation by scheme (units), 2022-26e
- Debit card transaction values by scheme (LCU), 2022-26e
- Debit card transaction values by scheme ($), 2022-26e
- Debit cards in circulation by issuer (units), 2022-26e
- Debit cards transaction value by issuer (LCU), 2022-26e
- Debit cards transaction value by issuer ($), 2022-26e
- Credit card in circulation (units), 2022-2030f
- Credit card transaction volumes, 2022-2030f
- Credit card transaction values (LCU), 2022-2030f
- Credit card transaction values ($), 2022-2030f
- Credit card in circulation by scheme (units), 2022-26e
- Credit card transaction values by scheme (LCU), 2022-26e
- Credit card transaction values by scheme ($), 2022-26e
- Credit cards in circulation by issuer (units), 2022-26e
- Credit cards transaction value by issuer (LCU), 2022-26e
- Credit cards transaction value by issuer ($), 2022-26e
- Prepaid cards in circulation (units), 2022-2030f
- Prepaid card transaction values (LCU), 2022-2030f
- Prepaid card transaction values ($), 2022-2030f
- Prepaid card transaction volumes (units), 2022-2030f
- Card penetration per inhabitant
- Average number of monthly card transactions
- POS terminals per 1,000 inhabitants
- Inflation rate
- GDP growth rate
- Unemployment rate
- Average annual wages
- Total population
- Banked population
- Internet penetration
- Cell phone penetration
- Number of ATMs and ATMs per 1 million inhabitants
- Number of POS terminals and POS terminals per 1 million inhabitants
- Payment istrument transaction volume (paper-based vs electronic payments)
- Payment instruments transaction value
- Payment instruments transaction volume
- Cross-border payment value
- Cross-border payment Volume
- Payment cards number of cards in circulation
- Payment cards card penetration per individual, by card type
- Payment cards value of card transactions
- Payment cards volume of card transactions
- Payments card value physical POS vs. remote
- Payments card volume physical POS vs. remote
- Payments value domestic vs. cross-border
- Payments volume domestic vs. cross-border
- Debit card frequency of payments and average transaction value
- Debit card ATM withdrawals frequency of use and average transaction value
- Debit card schemes transaction value
- Debit card schemes transaction volume
- Debit card schemes market share in terms of transaction value
- Debit card issuers by number of cards
- Debit card issuers by transaction value share
- Credit card frequency of payments and average transaction value
- Credit card ATM withdrawals frequency of use and average transaction value
- Credit card schemes transaction value
- Credit card schemes transaction volume
- Credit card schemes market share in terms of transaction value
- Credit card issuers by number of cards
- Credit card issuers by transaction value share
- Number of prepaid cards, value and volume
- Instant payments transaction value
- Instant payments transaction volume
- Ecommerce transaction value and ecommerce breakdown by mobile vs. desktop/laptop
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Banco de la República
- American Express
- Bancolombia
- Banco Agrario de Colombia
- Banco AV Villas
- Banco Bogota
- Banco Coomeva
- Banco de Occidente
- Banco Falabella
- Banco Finandina
- Banco GNB Sudameris
- Banco Popular
- BBVA
- BCSC Banco Caja Social
- Citibank
- Coopcentral
- Confiar Cooperativa Financiera
- Davivienda
- Diners Club
- Itau Unibanco
- JFK Cooperativa Financiera
- Lulo Bank
- Mastercard
- Nubank
- RappiPay
- Serfinansa
- Tuya
- Visa
