Working in the highly competitive pharmaceutical industry, with ever-increasing change and pressure, is probably one of the most challenging managerial roles of any industry today.
This MBA strategic thinking workshop has been especially designed to help you transcend these challenges by training you to become equipped to see the bigger picture in all aspects of your role. This two day interactive workshop will provide practical strategic thinking tools taught on MBAs to apply to your role. It will help you build your strategic thinking skills to guide the direction of your teams, develop strategies to key pharma and biopharma business problems, create a vision for the future, and implement strategic thinking within your team. You will gain new ways of thinking, making choices and implementing them using ‘Helicopter’ or ‘Strategic Thinking’. You will be able to implement what you have learnt on the course and immediately apply this into the workplace.
The workshop will focus on a number of areas in the pharmaceutical industry using MBA strategic business cases.
Key areas covered:
- What is MBA ‘strategy’ & ‘strategic thinking’ - and the importance of this within the pharma and biopharma industry?
- How artificial intelligence (AI) innovations are being used and developed in the pharma industry
- Building strategic plans for your teams, group and/or organisation
- Application to pharma case studies, your issues and at a departmental, and individual level
- How to use the MBA strategic thinking tool-kit
Certifications:
- CPD: 12 hours for your records
- Certificate of completion
Course Content
Day 1
Introduction and objectives
What is strategy and strategic thinking?
- Helicopter thinking
- The importance of strategy for the pharmaceutical industry
- Artificial Intelligence (AI) being used in the pharma industry
- The Strategy Process and tool strategic kit used on MBAs
Environmental analysis
- Strategy tools
- Competitive analysis
- Case study in the pharmaceutical industry
- Critical thinking model and application
Generating and evaluating Strategic Options
- Creativity for generating options
- Evaluating strategic options
- Pharma case study continued
Day 2
Strategy Implementation
- Strategic project implementation
- Leadership
- Change management (pharma case study)
Behavioural
- Effective and strategic communication (pharma case study)
- Managing stakeholders and influencing agendas
- Behaving strategically
Evaluation
- Monitoring implementation
- Performance drivers and indicators
- Problem diagnosis
Application
- Business plan structure
- How to apply the strategic tools following the course
