Mirin - Global Strategic Business Report

The global market for Mirin was estimated at US$518.0 Million in 2024 and is projected to reach US$704.6 Million by 2030, growing at a CAGR of 5.3% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Mirin market.

Global Mirin Market - Key Trends & Drivers Summarized

What is Driving the Growth of the Mirin Market?

Mirin, a sweet rice wine integral to Japanese cuisine, is gaining traction globally as consumers increasingly embrace diverse culinary traditions. The rising popularity of Japanese cuisine worldwide, including sushi, teriyaki, and ramen dishes, has significantly bolstered the demand for mirin. Its versatility as a flavor enhancer, tenderizing agent, and natural sweetener has further broadened its appeal, especially among chefs and food enthusiasts exploring Asian culinary techniques. Additionally, the growth of the hospitality and foodservice sectors, coupled with the expansion of Japanese restaurants in Western markets, has amplified the consumption of mirin in commercial kitchens. The trend of fusion cuisine has also elevated mirin's status as a cross-cultural culinary ingredient.

How Is Consumer Behavior Influencing Market Expansion?

Health-conscious consumer behavior is reshaping the mirin market. Modern shoppers are drawn to products with natural and traditional profiles, aligning with mirin's clean-label and additive-free characteristics. Moreover, as consumers seek healthier alternatives to sugar and synthetic flavorings, mirin`s natural sweetness and umami-rich profile are increasingly valued. The growing preference for plant-based diets has further positioned mirin as a staple for vegan and vegetarian cooking, as it enhances flavor without relying on animal-based ingredients. The rise of online grocery platforms has also made mirin more accessible, introducing it to previously untapped demographics in regions where Japanese cuisine was not widely consumed.

What Role Does Innovation Play in Shaping the Market?

Innovation is a cornerstone of the mirin market's expansion. Manufacturers are introducing premium, organic, and low-sodium variants to cater to the diverse preferences of health-conscious consumers. The emergence of ready-to-use sauces and marinades incorporating mirin has simplified its application for home cooks, broadening its usage beyond professional chefs. Packaging innovations, including smaller sizes and eco-friendly materials, have also enhanced its appeal, especially for eco-conscious and single-person households. Furthermore, producers are investing in marketing campaigns and educational initiatives to familiarize global consumers with mirin's unique attributes and culinary applications.

What Are the Key Drivers of Growth in the Mirin Market?

The growth in the mirin market is driven by several factors, including the surge in demand for authentic Asian flavors, the expansion of Japanese cuisine globally, and the increasing emphasis on natural and clean-label ingredients. Rising disposable incomes in emerging markets such as India, Brazil, and Southeast Asia have also led to greater consumption of international cuisines, fueling demand for mirin as a core ingredient. Additionally, the shift toward home cooking during and after the pandemic has encouraged consumers to experiment with new ingredients like mirin, boosting retail sales. The growing interest in fermented foods, known for their health benefits and probiotic content, has further propelled the market. Lastly, collaborations between food manufacturers and restaurants to develop packaged meal kits featuring mirin-based recipes have widened its consumer base, reinforcing its role as a global culinary staple.

Scope of Study:

The report analyzes the Mirin market in terms of units by the following Segments, and Geographic Regions/Countries:

• Segments: Type (Hon-Mirin, Shio-Mirin, Aji-Mirin); Distribution Channel (Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel, Other Distribution Channels); Application (Commercial Application, Residential Application)
• Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Hon-Mirin segment, which is expected to reach US$316.2 Million by 2030 with a CAGR of a 5.5%. The Shio-Mirin segment is also set to grow at 3.9% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, estimated at $136.2 Million in 2024, and China, forecasted to grow at an impressive 5.1% CAGR to reach $112.9 Million by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Mirin Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Mirin Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Mirin Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Eden Foods, Inc., Higashimaru Shoyu Co., Ltd., KANKYO Brewery Co., Ltd., Kikkoman Corporation, Mizkan Holdings Company Limited and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 25 companies featured in this Mirin market report include:

• Eden Foods, Inc.
• Higashimaru Shoyu Co., Ltd.
• KANKYO Brewery Co., Ltd.
• Kikkoman Corporation
• Mizkan Holdings Company Limited
• Otafuku Sauce Co., Ltd.
• Soeos
• Takara Sake USA, Inc.
• Urban Platter
• Wan Ja Shan Brewery Co. Ltd.

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
• Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.