Green Technology and Sustainability - Global Strategic Business Report

The global market for Green Technology and Sustainability was valued at US$20.2 Billion in 2024 and is projected to reach US$66.2 Billion by 2030, growing at a CAGR of 21.9% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Green Technology and Sustainability market.

Global Green Technology & Sustainability Market - Key Trends & Drivers Summarized

What Is Green Technology and Sustainability and Why Are They Essential for the Future?

Green technology, also known as cleantech, comprises innovations aimed at reducing environmental impacts, conserving resources, and promoting sustainable development. These technologies include renewable energy solutions like solar and wind power, energy-efficient building materials, waste management systems, and carbon capture methods. Sustainability, on the other hand, emphasizes meeting the needs of the present without compromising the ability of future generations to meet their own needs. As the global community faces unprecedented challenges like climate change, resource scarcity, and pollution, green technology and sustainability have become critical priorities for governments, corporations, and individuals alike. These efforts are aimed at transitioning toward a circular economy that minimizes waste, maximizes resource efficiency, and reduces carbon footprints across industries.

In recent years, the importance of green technology has been underscored by the urgent need to address climate change and environmental degradation. As industries strive to achieve net-zero emissions, green technologies are key enablers for reducing greenhouse gases and improving environmental resilience. For example, renewable energy technologies are helping to decarbonize the power sector, while green construction materials contribute to energy-efficient buildings that reduce overall environmental impacts. Sustainability practices like water conservation, waste reduction, and ethical sourcing are also becoming integral to corporate strategies. The convergence of these technologies with sustainable practices marks a fundamental shift toward creating a more resilient, eco-friendly future, where technology serves not only as an enabler of progress but as a means to protect the planet’s resources.

How Are Technological Advancements Shaping the Green Technology & Sustainability Market?

Technological advancements have accelerated the growth of green technology and sustainability, making solutions more efficient, cost-effective, and accessible. Innovations in renewable energy, such as high-efficiency solar panels, large-scale battery storage, and wind turbines, have significantly increased the viability of clean energy. For instance, next-generation photovoltaic cells now offer higher conversion efficiencies, enabling solar power to become more affordable and adaptable. Advances in battery technology have improved energy storage, allowing for a reliable, continuous supply of power even from intermittent sources like solar and wind. These improvements are enabling broader adoption of renewable energy across industries, from residential homes to large-scale industrial applications, making it easier for entities to reduce their reliance on fossil fuels.

The rise of digital technologies like artificial intelligence (AI), the Internet of Things (IoT), and blockchain has further enhanced the sustainability landscape. IoT sensors, for example, are used in smart agriculture to monitor soil health, optimize water use, and reduce chemical usage, promoting sustainable farming practices. AI-driven analytics allow for real-time monitoring and optimization of energy consumption in buildings and industrial processes, helping companies to cut costs while minimizing their environmental footprint. Blockchain technology is being leveraged to ensure transparent supply chains, enabling companies to verify the sustainability credentials of their raw materials and reduce the risk of greenwashing. Together, these digital tools are transforming how industries implement and track sustainability efforts, offering unprecedented control over resource use and emissions.

Waste management and recycling technologies have also advanced, contributing to the circular economy model that underpins sustainability. Technologies like advanced recycling methods, biodegradable materials, and carbon capture are helping industries to reduce waste and lower emissions. For example, chemical recycling breaks down plastics into their raw materials for reuse, reducing reliance on virgin materials. Carbon capture and storage (CCS) technologies are increasingly being adopted to reduce emissions from heavy industries, while bio-based materials provide alternatives to petroleum-based plastics. These technologies support the transition to a circular economy where materials are continuously reused, minimizing waste and promoting resource efficiency. Altogether, these technological advancements are driving the green technology and sustainability market, aligning industrial practices with environmental goals.

What Factors Are Driving the Demand for Green Technology & Sustainability Solutions?

Demand for green technology and sustainability solutions is driven by a combination of regulatory pressures, corporate social responsibility (CSR) initiatives, and growing consumer awareness. Governments worldwide are implementing stricter regulations and carbon reduction targets to combat climate change, creating a favorable environment for green technologies. Policies such as carbon taxes, emissions trading systems, and renewable energy incentives are compelling businesses to adopt sustainable practices and invest in clean technologies. Additionally, international agreements like the Paris Climate Accord have led many countries to commit to reducing greenhouse gas emissions, further stimulating demand for green technology solutions across sectors. This regulatory landscape has catalyzed significant growth in markets such as renewable energy, sustainable transportation, and waste management.

Corporate social responsibility has also become a significant driver of demand for sustainable solutions. As consumers become more conscious of environmental issues, they increasingly expect businesses to operate responsibly. Companies are responding by implementing sustainability initiatives, from reducing plastic usage to investing in carbon-neutral operations, to align with consumer expectations and enhance brand reputation. For example, leading companies are committing to zero-waste goals, sustainable sourcing practices, and reduced carbon footprints, which require investments in green technology. Sustainability has become a competitive advantage, with companies that embrace eco-friendly practices attracting environmentally conscious consumers and differentiating themselves in the market.

Consumer awareness around environmental impact and sustainability is another major factor. Individuals are actively seeking out products and services that align with their values, prioritizing brands that demonstrate a commitment to the environment. From renewable energy solutions for households to eco-friendly packaging, consumers are willing to support companies that promote sustainability. This trend has spurred demand for a wide array of green products, including energy-efficient home appliances, sustainable fashion, and electric vehicles. As consumers become more educated about environmental issues, they are more likely to support brands that are transparent about their sustainability efforts, further fueling growth in the green technology and sustainability market.

What Factors Are Driving Growth in the Green Technology & Sustainability Market?

The growth in the green technology and sustainability market is driven by several factors, including technological innovations, regulatory incentives, corporate sustainability commitments, and changing consumer behaviors. Innovations in clean energy, advanced recycling, and digital tools have made green technologies more viable and scalable, allowing for broader adoption across industries. For instance, advancements in energy storage, carbon capture, and biodegradable materials have made it easier for businesses to incorporate sustainable practices into their operations. As these technologies become more accessible and affordable, they provide businesses with the tools to reduce their environmental impact while remaining competitive, supporting continued growth in the market.

Regulatory incentives and government mandates are also crucial growth drivers in this market. Many governments offer subsidies, tax credits, and grants to encourage businesses and individuals to invest in green technology. Policies aimed at reducing emissions, promoting renewable energy, and minimizing waste are accelerating the adoption of sustainable solutions in industries like energy, manufacturing, and agriculture. Furthermore, governments are setting ambitious climate targets, creating a long-term market for green technology and sustainability solutions. In response, companies are investing heavily in eco-friendly alternatives, from renewable energy installations to sustainable supply chain management, to comply with regulations and meet their environmental commitments.

Finally, changing consumer behaviors are amplifying growth in this market. Today’s consumers are more informed about environmental issues and prefer products and services that align with their sustainability values. This shift in consumer preference has prompted companies to embrace green technology and sustainable practices as a way to build trust and loyalty. As a result, more businesses are adopting eco-friendly solutions, from sourcing sustainably to using biodegradable packaging. Additionally, the rise of impact investing, where investors prioritize companies with strong sustainability practices, is further driving the growth of green technology markets. Together, these factors - spanning technology, regulation, corporate commitment, and consumer demand - are propelling robust growth in the green technology and sustainability market, shaping a more sustainable global economy.

Report Scope

The report analyzes the Green Technology and Sustainability market, presented in terms of units. The analysis covers the key segments and geographic regions outlined below.

Segments: Component (Green Technology & Sustainability Solutions, Green Technology & Sustainability Services); Technology (Internet of Things (IoT) Technology, Cloud Computing Technology, Cybersecurity Technology, Blockchain Technology, AI & Analytics Technology, Other Technologies); Application (Green Building Application, Carbon Footprint Management Application, Air & Water Pollution Monitoring Application, Sustainable Mining & Exploration Application, Crop Monitoring Application, Fire Detection Application, Soil Condition / Moisture Monitoring Application, Other Applications).

Geographic Regions/Countries: World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Rest of Europe; Asia-Pacific; Rest of World.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Green Technology & Sustainability Solutions segment, which is expected to reach US$41.4 Billion by 2030 with a CAGR of a 20.5%. The Green Technology & Sustainability Services segment is also set to grow at 24.7% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $6.9 Billion in 2024, and China, forecasted to grow at an impressive 24.4% CAGR to reach $7.4 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Green Technology and Sustainability Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Green Technology and Sustainability Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Green Technology and Sustainability Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as ABB Ltd., Amazon Web Services, Inc., AMCS Group, BT GROUP PLC, Cority and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 141 companies featured in this Green Technology and Sustainability market report include:

• ABB Ltd.
• Amazon Web Services, Inc.
• AMCS Group
• BT GROUP PLC
• Cority
• CropX, Inc.
• EcoCart
• ENGIE Impact
• GE Vernova, Inc.
• Huawei Technologies Co., Ltd.

Tariff Impact Analysis: Key Insights for 2025

Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.

The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.

What’s Included in This Edition:

• Tariff-adjusted market forecasts by region and segment
• Analysis of cost and supply chain implications by sourcing and trade exposure
• Strategic insights into geographic shifts

Buyers receive a free July 2025 update with:

• Finalized tariff impacts and new trade agreement effects
• Updated projections reflecting global sourcing and cost shifts
• Expanded country-specific coverage across the industry