Growth Opportunities in the Webinars and Virtual Events Market, 2024-2029

Focus on AI, Engagement, and Access Reshape the Market Beyond the Boom

After experiencing a significant post-Covid slump, the webinars and virtual events market returned to moderate growth in 2024. Growing at 4.8 percent over the previous year, revenue in 2024 is estimated to reach $1.45 billion.

As in-person event attendance surged to its highest level in more than four years, event vendors have realigned their solutions portfolio and strategies to address new opportunities. To accommodate significant market shifts, web events are becoming more intelligent, data-driven, engaging, and accessible. The pace of structural changes impacting the webinars and virtual events market - from the rise in hybrid events to an explosion in AI capabilities - is accelerating.

Three converging trends are reshaping the future of webinars and virtual events:

• Focus on attendee engagement and experience
• Holistic AI-driven technology transformation
• Continued strengthening in hybrid events

Despite the strong return to in-person events, virtual and hybrid events will remain a robust opportunity throughout the forecast period. Extended reach, enhanced ease of use, greater engagement, advanced analytics, and a focus on sustainability are the primary growth vectors. AI and data-driven insights, along with hyper-personalization, are the cornerstone technologies. The market is experiencing an unprecedented pace of innovation with AI simplifying the event planning and execution cycle. AI-driven content production and personalization, attendee engagement, and insights are creating new value.

Customer organizations and market participants, including technology vendors, service providers, channel partners, resellers, and IT/telecom decision-makers, among others, will find value in leveraging the findings of this study to develop sustainable web events growth strategies.