Understand what is driving sales in Europe by sector and country, the impact of the economy on consumers' purchases and updates on retailers' corporate filings and strategy news in Q4 2024.
Scope
- European retail sales are projected to grow moderately over the next five years, with a CAGR of 3.1% from 2023 to 2028.
- The health & beauty and food & grocery sectors are expected to be primary growth drivers in Europe, with CAGRs of 4.1% and 3.5%, respectively, driven by increased consumer spending on wellness and essential goods amid rising living costs.
- Online penetration in Europe to grow from 12.7% in 2023 to 12.9% in 2024, driven by consumers' increasing preference for the cost-effectiveness and wide variety of products available online.
- In 2024, Hungary is forecast to experience the sharpest decline in inflation among European countries, with a drop of 13.3ppts to 3.8%.
- The proportion of European consumers who are extremely concerned about their personal financial situation was at its highest level in Q3 2024.
Reasons to Buy
- Understand the key trends in the European market across a range of sectors and how you can adapt to them
- Access key data on how retailers are expanding offline channels and new strategy updates to better target campaigns
- Use our analysis of Europe's key sectors to identify the opportunities for growth at a country level
Table of Contents
- European Retail Market
- Macroeconomic Environment
- Trading Updates
- Our Views On The News
- Retailer News
- Consumer Survey
- Contacts
- Retail Sales by Continent, 2023-2028
- European retail market size (€bn), 2018-2028e
- European retail market size (€bn), and share of European retail market by country, 2023
- Top five highest and bottom five lowest value growth and CAGRs by country, 2023-2028e
- CAGR (%) by European country, 2023-2028e
- European Sector Share, 2023, 2024e & 2028e
- Clothing & footwear market, by European country (€bn), 2023 and CAGR 2023-2028e (%)
- Top 10 countries by clothing & footwear sector annual growth (%), 2023
- Electrical market, by European country (€bn), 2023 and CAGR 2023-2028e (%)
- Top 10 countries by electrical sector annual growth (%), 2023
- Health & beauty market, by European country (€bn), 2023 and CAGR 2023-2028e (%)
- Top 10 countries by health & beauty sector annual growth (%), 2023
- Food & grocery market, by European country (€bn), 2023 and CAGR 2023-2028e (%)
- Top 10 countries by food & grocery sector annual growth (%), 2023
- Home market, by European country (€bn), 2023 and CAGR 2023-2028e (%)
- Top 10 countries by home sector annual growth (%), 2023
- Other market, by European country (€bn), 2023 and CAGR 2023-2028e (%)
- Top 10 countries by other sector annual growth (%), 2023
- European online penetration (%), 2018-2028e
- Top five highest online penetration by country (%), 2023
- Bottom five lowest online penetration by country (%), 2023
- Consumer price inflation by country, 2023 & 2024e
- Real GDP annual growth rate (%), 2024e
- How concerned are consumers regarding their personal financial situation?
- How concerned are consumers regarding their personal financial situation?, by country (Q3 2024)
- In light of the rising cost of living, how have your shopping habits changed when grocery shopping for food and drink to consume at home? (Q3 2024)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Primark
- B&M
- JD Sports
- Kingfisher
- PVH
- Pepco
- Kering
- ASOS
- Frasers Group
- SPAR
- Aldi
- Amazon
- TK Maxx
- Ahold Delhaize
- H&M Group
- Monki
- Decathlon
- Gruppo Selex
- Watches of Switzerland
- IKEA
- Tesco
- Swarovski
- Casino Group
