Key Highlights
- New cars market consists of the retail sales/registrations of new passenger cars. Passenger cars include saloons, hatchbacks, SUVs, 4x4s, and light pickup vehicles. Market volume refers to the total number of cars sold in a year, while market value is calculated by multiplying the average retail selling price with the market volume.
- The Japanese new cars market recorded revenues of $128.3 billion in 2023, representing a negative compound annual growth rate (CAGR) of 1.2% between 2018 and 2023.
- Market consumption volumes declined with a negative CAGR of 1.3% between 2018 and 2023 to reach a total of 3.65 million units in 2023.
- According to the publisher, in 2023, the revenue of the Japanese new cars market recorded an annual growth of 14.1%. The growth is primarily driven by the increasing consumer demand for higher-end vehicles, enhanced features, and advanced technologies.
Scope
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the new cars market in Japan
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the new cars market in Japan
- Leading company profiles reveal details of key new cars market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Japan new cars market with five year forecasts
Reasons to Buy
- What was the size of the Japan new cars market by value in 2023?
- What will be the size of the Japan new cars market in 2028?
- What factors are affecting the strength of competition in the Japan new cars market?
- How has the market performed over the last five years?
- How large is Japan’s new cars market in relation to its regional counterparts?
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Toyota Motor Corp
- Honda Motor Co Ltd
- Suzuki Motor Corp
- Renault-Nissan-Mitsubishi Alliance

