Key Highlights
- The feminine hygiene market includes retail sales of sanitary pads, women’s disposable razors & blades, internal cleansers & sprays, pantiliners & shields, and tampons. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
- The US feminine hygiene market recorded revenues of $6.16 billion in 2024, representing a compound annual growth rate (CAGR) of 4.4% between 2019-24.
- Market consumption volume increased with a CAGR of 1.2% between 2019-24, reaching a total of 847.6 million units in 2024.
- The US feminine hygiene market experienced healthy growth during 2019-24 due to increased awareness and education about menstrual health, innovative product launches, and a shift towards sustainable options.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the feminine hygiene market in the United States
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the feminine hygiene market in the United States
- Leading company profiles reveal details of key feminine hygiene market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the United States feminine hygiene market with five year forecasts by both value and volume
Reasons to Buy
- What was the size of the United States feminine hygiene market by value in 2024?
- What will be the size of the United States feminine hygiene market in 2029?
- What factors are affecting the strength of competition in the United States feminine hygiene market?
- How has the market performed over the last five years?
- Who are the top competitors in the United States's feminine hygiene market?
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- The Procter & Gamble Co
- Edgewell Personal Care Co
- Kimberly-Clark Corp
- Societe BIC

