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New Cars in Taiwan

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    Report

  • 45 Pages
  • September 2025
  • Region: Taiwan
  • MarketLine
  • ID: 6049783
New Cars in Taiwan industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • New cars market includes retail sales/registrations of new passenger cars. The scope of passenger cars covers saloons, hatchbacks, SUVs, 4x4s, and light pickup vehicles. Market volume refers to the total number of cars sold in a year, while market value is calculated by multiplying the average retail selling price with the market volume.
  • The Taiwanese new cars market recorded revenues of $11.4 billion in 2024, representing a compound annual growth rate (CAGR) of 1.9% between 2019 and 2024.
  • Market consumption volume increased with a CAGR of 0.04% between 2019 and 2024, reaching a total of 378,916.0 units in 2024.
  • In 2024, the volume of the Taiwanese new cars market experienced a decline of 5.9% annually, primarily driven by rising consumer price inflation. According to the Asian Development Bank, the consumer price inflation rate increased to 2.2% in 2024. The rise in the inflation rate typically affects consumer confidence, leading to a decreased willingness to make significant purchases such as vehicles.

Report Scope

  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the new cars market in Taiwan
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the new cars market in Taiwan
  • Leading company profiles reveal details of key new cars market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Taiwan new cars market with five year forecasts by both value and volume

Reasons to Buy

  • What was the size of the Taiwan new cars market by value in 2024?
  • What will be the size of the Taiwan new cars market in 2029?
  • What factors are affecting the strength of competition in the Taiwan new cars market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Taiwan's new cars market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Geography segmentation
1.6. Market share
1.7. Market rivalry
1.8. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Geography segmentation
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players?
7.3. What strategies do the leading players follow?
7.4. What are the strengths of the leading players?
8 Company Profiles
8.1. Honda Motor Co Ltd
8.2. Renault-Nissan-Mitsubishi Alliance
8.3. Volkswagen AG
8.4. Toyota Motor Corp
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: Taiwan new cars market value: $ billion, 2019-24
Table 2: Taiwan new cars market volume: units, 2019-24
Table 3: Taiwan new cars market geography segmentation: $ billion, 2024
Table 4: Taiwan new cars market value forecast: $ billion, 2024-29
Table 5: Taiwan new cars market volume forecast: units, 2024-29
Table 6: Taiwan new cars market share: % share, by volume, 2024
Table 7: Honda Motor Co Ltd: Key Facts
Table 8: Honda Motor Co Ltd: Annual Financial Ratios
Table 9: Honda Motor Co Ltd: Key Employees
Table 10: Renault-Nissan-Mitsubishi Alliance: Key Facts
Table 11: Renault-Nissan-Mitsubishi Alliance: Key Employees
Table 12: Volkswagen AG: Key Facts
Table 13: Volkswagen AG: Annual Financial Ratios
Table 14: Volkswagen AG: Key Employees
Table 15: Volkswagen AG: Key Employees Continued
Table 16: Toyota Motor Corp: Key Facts
Table 17: Toyota Motor Corp: Annual Financial Ratios
Table 18: Toyota Motor Corp: Key Employees
Table 19: Taiwan Size of Population (Million), 2020-24
Table 20: Taiwan Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 21: Taiwan GDP (Current Prices, $ Billion), 2020-24
Table 22: Taiwan Inflation, 2020-24
Table 23: Taiwan Consumer Price Index (Absolute), 2020-24
Table 24: Taiwan Exchange Rate, 2019-24
List of Figures
Figure 1: Taiwan new cars market value: $ billion, 2019-24
Figure 2: Taiwan new cars market volume: units, 2019-24
Figure 3: Taiwan new cars market geography segmentation: % share, by value, 2024
Figure 4: Taiwan new cars market value forecast: $ billion, 2024-29
Figure 5: Taiwan new cars market volume forecast: units, 2024-29
Figure 6: Forces driving competition in the new cars market in Taiwan, 2024
Figure 7: Drivers of buyer power in the new cars market in Taiwan, 2024
Figure 8: Drivers of supplier power in the new cars market in Taiwan, 2024
Figure 9: Factors influencing the likelihood of new entrants in the new cars market in Taiwan, 2024
Figure 10: Factors influencing the threat of substitutes in the new cars market in Taiwan, 2024
Figure 11: Drivers of degree of rivalry in the new cars market in Taiwan, 2024
Figure 12: Taiwan new cars market share: % share, by volume, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Honda Motor Co Ltd
  • Renault-Nissan-Mitsubishi Alliance
  • Volkswagen AG
  • Toyota Motor Corp