Key Highlights
- The beer & cider market includes the retail sales of beer and cider beverages. By type, the market is segmented into beers and ciders. Beers are alcoholic drinks made by brewing and fermenting a mixture of cereal grains, hops, water, and yeast. Ciders are fermented beverages made from fruit juice, usually apple juice.
- The European beer & cider market recorded revenues of $222.35 billion in 2024, representing a compound annual growth rate (CAGR) of 2.6% between 2019-24.
- Market consumption volumes declined with a negative CAGR of 0.4% between 2019-24, reaching a total of 48.29 billion liters in 2024.
- The moderate growth of the European beer & cider market during 2019-24 can be attributed to the variety made available, such as craft beer, specialty brews, and innovative flavors, which have attracted consumers seeking unique experiences.
Report Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the beer & cider market in Europe
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the beer & cider market in Europe
- Leading company profiles reveal details of key beer & cider market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Europe beer & cider market with five year forecasts by both value and volume
Reasons to Buy
- What was the size of the Europe beer & cider market by value in 2024?
- What will be the size of the Europe beer & cider market in 2029?
- What factors are affecting the strength of competition in the Europe beer & cider market?
- How has the market performed over the last five years?
- Who are the top competitors in Europe's beer & cider market?
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Heineken NV
- Carlsberg AS
- Anheuser-Busch InBev SA/NV
- Asahi Group Holdings Ltd

