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Soft Drinks in Italy

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    Report

  • 43 Pages
  • December 2025
  • Region: Italy
  • MarketLine
  • ID: 6049926
Soft Drinks in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The soft drinks market includes retail sales of carbonates, packaged water, energy drinks, iced/RTD tea drinks, still drinks, juice, and others. The scope of others includes bulk/HOD, enhanced water, flavored water, fruit powders, iced/RTD coffee drinks, nectars, sports drinks, and squash/syrups.
  • The Italian soft drinks market recorded revenues of $17.48 billion in 2024, representing a compound annual growth rate (CAGR) of 4.9% between 2019-24.
  • Market consumption volume increased with a CAGR of 0.4% between 2019-24, reaching a total of 18.32 billion liters in 2024.
  • The Italian soft drinks market registered healthy growth during 2019-24, primarily due to the post-pandemic recovery in out-of-home dining, strong demand for premium and artisanal beverages, and rising consumer interest in low and no-sugar formulations, flavored waters, and functional drinks such as energy and ready-to-drink tea products.

Report Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the soft drinks market in Italy
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the soft drinks market in Italy
  • Leading company profiles reveal details of key soft drinks market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Italy soft drinks market with five year forecasts

Reasons to Buy

  • What was the size of the Italy soft drinks market by value in 2024?
  • What will be the size of the Italy soft drinks market in 2029?
  • What factors are affecting the strength of competition in the Italy soft drinks market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Italy's soft drinks market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Italian soft drinks market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies' market shares have suffered during 2019-24?
7.5. What are the most popular brands in the Italian soft drinks market?
7.6. What have been the most significant developments in the Italian soft drinks market in 2024?
8 Company Profiles
8.1. Acqua Minerale San Benedetto SpA
8.2. Fonti Di Vinadio SPA
8.3. The Coca-Cola Co
8.4. Nestle SA
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: Italy soft drinks market value: $ million, 2019-24
Table 2: Italy soft drinks market volume: million liters, 2019-24
Table 3: Italy soft drinks market category segmentation: % share, by value, 2019-24
Table 4: Italy soft drinks market category segmentation: $ million, 2019-24
Table 5: Italy soft drinks market geography segmentation: $ million, 2024
Table 6: Italy soft drinks market distribution: % share, by volume, 2024
Table 7: Italy soft drinks market value forecast: $ million, 2024-29
Table 8: Italy soft drinks market volume forecast: million liters, 2024-29
Table 9: Italy soft drinks market share: % share, by volume, 2024
Table 10: Acqua Minerale San Benedetto SpA: Key Facts
Table 11: Acqua Minerale San Benedetto SpA: Key Employees
Table 12: Fonti Di Vinadio SPA: Key Facts
Table 13: The Coca-Cola Co: Key Facts
Table 14: The Coca-Cola Co: Annual Financial Ratios
Table 15: The Coca-Cola Co: Key Employees
Table 16: The Coca-Cola Co: Key Employees Continued
Table 17: Nestle SA: Key Facts
Table 18: Nestle SA: Annual Financial Ratios
Table 19: Nestle SA: Key Employees
Table 20: Nestle SA: Key Employees Continued
Table 21: Italy Size of Population (Million), 2020-24
Table 22: Italy Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 23: Italy GDP (Current Prices, $ Billion), 2020-24
Table 24: Italy Inflation, 2020-24
Table 25: Italy Consumer Price Index (Absolute), 2020-24
Table 26: Italy Exchange Rate, 2019-24
List of Figures
Figure 1: Italy soft drinks market value: $ million, 2019-24
Figure 2: Italy soft drinks market volume: million liters, 2019-24
Figure 3: Italy soft drinks market category segmentation: $ million, 2019-24
Figure 4: Italy soft drinks market geography segmentation: % share, by value, 2024
Figure 5: Italy soft drinks market distribution: % share, by volume, 2024
Figure 6: Italy soft drinks market value forecast: $ million, 2024-29
Figure 7: Italy soft drinks market volume forecast: million liters, 2024-29
Figure 8: Forces driving competition in the soft drinks market in Italy, 2024
Figure 9: Drivers of buyer power in the soft drinks market in Italy, 2024
Figure 10: Drivers of supplier power in the soft drinks market in Italy, 2024
Figure 11: Factors influencing the likelihood of new entrants in the soft drinks market in Italy, 2024
Figure 12: Factors influencing the threat of substitutes in the soft drinks market in Italy, 2024
Figure 13: Drivers of degree of rivalry in the soft drinks market in Italy, 2024
Figure 14: Italy soft drinks market share: % share, by volume, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Acqua Minerale San Benedetto SpA
  • Fonti Di Vinadio SPA
  • The Coca-Cola Co
  • Nestle SA