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Craft Soda Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2032 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

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    Report

  • 150 Pages
  • January 2025
  • Region: Global
  • Fairfield Market Research
  • ID: 6050464
Description Jump to:
The global craft soda market is poised for significant growth, expanding at a CAGR of 5.3% from 2024 to 2032. With increasing consumer preference for artisanal, natural, and low-calorie beverages, the market is expected to reach USD 8.32 billion in 2025 and surge to USD 11.98 billion by 2032. The rise of innovative flavors and healthier alternatives to conventional carbonated drinks is propelling the demand for craft sodas worldwide.

Market Insights

Craft soda, a flavored carbonated beverage, is distinguished by its use of organic plant and fruit extracts sourced locally. Unlike traditional soft drinks, craft sodas are produced in limited quantities, emphasizing high-quality ingredients and unique flavors. Consumers are shifting towards low-sugar and low-calorie options, fueling the demand for premium craft sodas. The rising awareness of health and wellness has driven a major shift in beverage consumption patterns, influencing market dynamics positively.

Key Market Growth Drivers

Rising Preference for Natural and Organic Beverages

  • Consumers are gravitating toward beverages free from artificial ingredients, preservatives, and excessive sugar.
  • Increased focus on health-conscious and functional drinks is propelling craft soda sales.

Changing Consumer Behavior Among Younger Demographics

  • Millennials and Gen Z are driving demand for innovative, non-traditional soft drink flavors.
  • The convenience of ready-to-drink functional beverages aligns with busy urban lifestyles.

Premiumization & Personalization Trends

  • Growing inclination toward customized and exclusive craft soda flavors.
  • Increased consumer demand for locally sourced, high-quality ingredients.

Rising Health Concerns and Regulatory Push for Reduced Sugar Intake

  • Governments and health organizations advocate for reduced sugar consumption, encouraging low-calorie alternatives.
  • Growing incidence of obesity and diabetes prompts consumers to seek healthier options.

Business Opportunities

  • Expansion of Product Offerings
  • Manufacturers are diversifying their portfolios with exotic fruit flavors and functional craft sodas infused with vitamins, probiotics, and adaptogens.
  • E-Commerce and Online Retail Growth
  • The surge in digital shopping platforms presents lucrative opportunities for craft soda brands.
  • Strategic Partnerships and Mergers
  • Companies are engaging in acquisitions and collaborations to enhance their market presence and product innovation.

Regional Analysis

North America Dominates the global craft soda market due to a high demand for organic and premium beverages.

Europe Consumers in the region are inclined toward low-calorie and natural carbonated beverages.

Asia Pacific Rising health consciousness, urbanization, and growing middle-class population drive demand.

4. : Increasing trend of low-sugar and functional beverages supports market growth.

Latin America and the Middle East & Africa Emerging markets with expanding disposable income and consumer interest in premium drinks.

Competitive Intelligence and Market Strategies

Industry players are leveraging strategies such as mergers, acquisitions, and product diversification to maintain a competitive edge. Recent developments include:

  • January 2023: PepsiCo launched a caffeine-free lemon-lime flavored soda, Starry, aimed at younger consumers.
  • October 2022: Utmost Brands, Inc. introduced Mango Peach flavor in its GuS (Grown-up Soda) lineup, catering to the growing preference for fruity craft sodas.
These strategic moves highlight the ongoing evolution and competitive nature of the craft soda industry.

Key Players in the Craft Soda Market

Major industry players are investing in product innovation, branding strategies, and sustainable packaging to strengthen their foothold. Notable market participants include:

  • Jones Soda Co.
  • PepsiCo, Inc.
  • The Coca-Cola Company
  • Boylan Bottling Co.
  • Reed’s Inc.
  • The Original Craft Soda Company
  • Crooked Beverage Co.
  • SIPP Eco Beverage Co. Inc.
  • Wild Poppy Company

Market Segmentation

By Flavor

  • Cola
  • Tropical Fruits
  • Berries
  • Others

By Packaging

  • Glass
  • Cans
  • Plastic
  • Others

By Distribution Channel

  • On-Trade (Bars, Restaurants, Hotels)
  • Off-Trade (Retail Stores, Supermarkets, E-Commerce)
  • B2C Sales

By Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • The Middle East & Africa

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Table of Contents

1. Executive Summary
1.1. Global Craft Soda Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2024
1.5. Analyst Recommendations
2. Market Overview
2.1. Market Definitions and Segmentations
2.2. Market Dynamics
2.2.1. Drivers
2.2.2. Restraints
2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter’s Five Forces Analysis
2.5. COVID-19 Impact Analysis
2.5.1. Supply
2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
2.7.1. World Economic Projections
2.8. PESTLE Analysis
3. Global Craft Soda Market Outlook, 2019 - 2032
3.1. Global Craft Soda Market Outlook, by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
3.1.1. Key Highlights
3.1.1.1. Cola
3.1.1.2. Tropical Fruits
3.1.1.3. Berries
3.1.1.4. Others
3.2. Global Craft Soda Market Outlook, by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
3.2.1. Key Highlights
3.2.1.1. Glass
3.2.1.2. Cans
3.2.1.3. Plastic
3.2.1.4. Others
3.3. Global Craft Soda Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
3.3.1. Key Highlights
3.3.1.1. On-Trade
3.3.1.2. Off-Trade
3.3.1.3. B2C
3.4. Global Craft Soda Market Outlook, by Region, Value (US$ Bn) and Volume (Tons), 2019 - 2032
3.4.1. Key Highlights
3.4.1.1. North America
3.4.1.2. Europe
3.4.1.3. Asia Pacific
3.4.1.4. Latin America
3.4.1.5. Middle East & Africa
4. North America Craft Soda Market Outlook, 2019 - 2032
4.1. North America Craft Soda Market Outlook, by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
4.1.1. Key Highlights
4.1.1.1. Cola
4.1.1.2. Tropical Fruits
4.1.1.3. Berries
4.1.1.4. Others
4.2. North America Craft Soda Market Outlook, by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
4.2.1. Key Highlights
4.2.1.1. Glass
4.2.1.2. Cans
4.2.1.3. Plastic
4.2.1.4. Others
4.3. North America Craft Soda Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
4.3.1. Key Highlights
4.3.1.1. On-Trade
4.3.1.2. Off-Trade
4.3.1.3. B2C
4.3.2. BPS Analysis/Market Attractiveness Analysis
4.4. North America Craft Soda Market Outlook, by Country, Value (US$ Bn) and Volume (Tons), 2019 - 2032
4.4.1. Key Highlights
4.4.1.1. U.S. Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
4.4.1.2. U.S. Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
4.4.1.3. U.S. Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
4.4.1.4. Canada Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
4.4.1.5. Canada Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
4.4.1.6. Canada Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
4.4.2. BPS Analysis/Market Attractiveness Analysis
5. Europe Craft Soda Market Outlook, 2019 - 2032
5.1. Europe Craft Soda Market Outlook, by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
5.1.1. Key Highlights
5.1.1.1. Cola
5.1.1.2. Tropical Fruits
5.1.1.3. Berries
5.1.1.4. Others
5.2. Europe Craft Soda Market Outlook, by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
5.2.1. Key Highlights
5.2.1.1. Glass
5.2.1.2. Cans
5.2.1.3. Plastic
5.2.1.4. Others
5.3. Europe Craft Soda Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
5.3.1. Key Highlights
5.3.1.1. On-Trade
5.3.1.2. Off-Trade
5.3.1.3. B2C
5.3.2. BPS Analysis/Market Attractiveness Analysis
5.4. Europe Craft Soda Market Outlook, by Country, Value (US$ Bn) and Volume (Tons), 2019 - 2032
5.4.1. Key Highlights
5.4.1.1. Germany Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
5.4.1.2. Germany Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
5.4.1.3. Germany Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
5.4.1.4. U.K. Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
5.4.1.5. U.K. Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
5.4.1.6. U.K. Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
5.4.1.7. France Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
5.4.1.8. France Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
5.4.1.9. France Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
5.4.1.10. Italy Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
5.4.1.11. Italy Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
5.4.1.12. Italy Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
5.4.1.13. Turkey Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
5.4.1.14. Turkey Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
5.4.1.15. Turkey Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
5.4.1.16. Russia Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
5.4.1.17. Russia Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
5.4.1.18. Russia Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
5.4.1.19. Rest of Europe Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
5.4.1.20. Rest of Europe Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
5.4.1.21. Rest of Europe Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
5.4.2. BPS Analysis/Market Attractiveness Analysis
6. Asia Pacific Craft Soda Market Outlook, 2019 - 2032
6.1. Asia Pacific Craft Soda Market Outlook, by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
6.1.1. Key Highlights
6.1.1.1. Cola
6.1.1.2. Tropical Fruits
6.1.1.3. Berries
6.1.1.4. Others
6.2. Asia Pacific Craft Soda Market Outlook, by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
6.2.1. Key Highlights
6.2.1.1. Glass
6.2.1.2. Cans
6.2.1.3. Plastic
6.2.1.4. Others
6.3. Asia Pacific Craft Soda Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
6.3.1. Key Highlights
6.3.1.1. On-Trade
6.3.1.2. Off-Trade
6.3.1.3. B2C
6.3.2. BPS Analysis/Market Attractiveness Analysis
6.4. Asia Pacific Craft Soda Market Outlook, by Country, Value (US$ Bn) and Volume (Tons), 2019 - 2032
6.4.1. Key Highlights
6.4.1.1. China Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
6.4.1.2. China Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
6.4.1.3. China Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
6.4.1.4. Japan Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
6.4.1.5. Japan Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
6.4.1.6. Japan Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
6.4.1.7. South Korea Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
6.4.1.8. South Korea Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
6.4.1.9. South Korea Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
6.4.1.10. India Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
6.4.1.11. India Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
6.4.1.12. India Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
6.4.1.13. Southeast Asia Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
6.4.1.14. Southeast Asia Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
6.4.1.15. Southeast Asia Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
6.4.1.16. Rest of Asia Pacific Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
6.4.1.17. Rest of Asia Pacific Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
6.4.1.18. Rest of Asia Pacific Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
6.4.2. BPS Analysis/Market Attractiveness Analysis
7. Latin America Craft Soda Market Outlook, 2019 - 2032
7.1. Latin America Craft Soda Market Outlook, by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
7.1.1. Key Highlights
7.1.1.1. Cola
7.1.1.2. Tropical Fruits
7.1.1.3. Berries
7.1.1.4. Others
7.2. Latin America Craft Soda Market Outlook, by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
7.2.1. Key Highlights
7.2.1.1. Glass
7.2.1.2. Cans
7.2.1.3. Plastic
7.2.1.4. Others
7.3. Latin America Craft Soda Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
7.3.1. Key Highlights
7.3.1.1. On-Trade
7.3.1.2. Off-Trade
7.3.1.3. B2C
7.3.2. BPS Analysis/Market Attractiveness Analysis
7.4. Latin America Craft Soda Market Outlook, by Country, Value (US$ Bn) and Volume (Tons), 2019 - 2032
7.4.1. Key Highlights
7.4.1.1. Brazil Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
7.4.1.2. Brazil Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
7.4.1.3. Brazil Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
7.4.1.4. Mexico Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
7.4.1.5. Mexico Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
7.4.1.6. Mexico Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
7.4.1.7. Argentina Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
7.4.1.8. Argentina Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
7.4.1.9. Argentina Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
7.4.1.10. Rest of Latin America Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
7.4.1.11. Rest of Latin America Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
7.4.1.12. Rest of Latin America Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
7.4.2. BPS Analysis/Market Attractiveness Analysis
8. Middle East & Africa Craft Soda Market Outlook, 2019 - 2032
8.1. Middle East & Africa Craft Soda Market Outlook, by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
8.1.1. Key Highlights
8.1.1.1. Cola
8.1.1.2. Tropical Fruits
8.1.1.3. Berries
8.1.1.4. Others
8.2. Middle East & Africa Craft Soda Market Outlook, by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
8.2.1. Key Highlights
8.2.1.1. Glass
8.2.1.2. Cans
8.2.1.3. Plastic
8.2.1.4. Others
8.3. Middle East & Africa Craft Soda Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
8.3.1. Key Highlights
8.3.1.1. On-Trade
8.3.1.2. Off-Trade
8.3.1.3. B2C
8.3.2. BPS Analysis/Market Attractiveness Analysis
8.4. Middle East & Africa Craft Soda Market Outlook, by Country, Value (US$ Bn) and Volume (Tons), 2019 - 2032
8.4.1. Key Highlights
8.4.1.1. GCC Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
8.4.1.2. GCC Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
8.4.1.3. GCC Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
8.4.1.4. South Africa Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
8.4.1.5. South Africa Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
8.4.1.6. South Africa Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
8.4.1.7. Egypt Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
8.4.1.8. Egypt Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
8.4.1.9. Egypt Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
8.4.1.10. Rest of Middle East & Africa Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
8.4.1.11. Rest of Middle East & Africa Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
8.4.1.12. Rest of Middle East & Africa Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
8.4.2. BPS Analysis/Market Attractiveness Analysis
9. Competitive Landscape
9.1. By Distribution Channel vs by Packaging Heat map
9.2. Manufacturer vs by Packaging Heatmap
9.3. Company Market Share Analysis, 2024
9.4. Competitive Dashboard
9.5. Company Profiles
9.5.1. Jones Soda Co.
9.5.1.1. Company Overview
9.5.1.2. Product Portfolio
9.5.1.3. Financial Overview
9.5.1.4. Business Strategies and Development
9.5.2. Appalachian Brewing Co.
9.5.3. Reed’s Inc.
9.5.4. PepsiCo, Inc.
9.5.5. The Original Craft Soda Company
9.5.6. The Coca-Cola Company
9.5.7. Crooked Beverage Co.
9.5.8. SIPP eco beverage co. Inc.
9.5.9. Boylan Bottling Co.
9.5.10. Wild Poppy Company
10. Appendix
10.1. Research Methodology
10.2. Report Assumptions
10.3. Acronyms and Abbreviations

Companies Mentioned

  • Jones Soda Co.
  • Appalachian Brewing Co.
  • Reed’s Inc.
  • PepsiCo, Inc.
  • The Original Craft Soda Company
  • The Coca-Cola Company
  • Crooked Beverage Co.
  • SIPP eco beverage co. Inc.
  • Boylan Bottling Co.
  • Wild Poppy Company

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