The oats market is anticipated to grow from US$ 5.43 billion in 2025 to US$ 7.56 billion by 2033, at a CA-GR of 4.22% during 2025-2033. Growing demand for healthy, plant-based, whole-grain food options, mainly for breakfast cereals, snacks, and dairy alternatives, will drive growth in the oats market. Furthermore, growing awareness of the health benefits associated with oats, such as improving heart health and aiding digestion, has been changing dietary habits, thereby driving growth in the oats market.
Oats are a whole-grain cereal known for their high nutritional value, versatility, and health benefits. Generally consumed in the form of rolled oats, steel-cut oats, oat flour, and instant oatmeal, oats are rich in dietary fiber, especially beta-glucan, aiding in cholesterol reduction, digestive efficiency, and heart health. They are also a good source of protein, vitamins, minerals, and antioxidants, so they easily find their place in all balanced and nutritious diets. Easy to prepare and adaptable both to sweet and savory dishes, oats fit perfectly into modern eating, focused on health and convenience.
Due to the rise in health awareness, oats have gained prominence all over the world. Applications include breakfast cereals, granola bars, bakery products, smoothies, and increasingly dairy alternatives such as oat milk. The surge in vegan and lactose-free diets has immensely contributed toward greater global adoption of oat-based beverages and snacks. Oats are valued for being more environmentally sustainable, as they require far fewer resources to grow than other grains. As consumers emphasize health, natural ingredients, and ecologically friendly food options, oats are continuing to expand into global markets.
Founded: 1928
General Mills Inc (General Mills) is a manufacturer and marketer of branded consumer foods. The company’s product portfolio includes grains, fruits, savories, nutrition bars, frozen hot snacks, ready-to-eat cereals, natural pet food, refrigerated and frozen dough, baking mixes and ingredients, yogurt, and super-premium ice cream. It also offers convenient meal solutions such as meal kits, ethnic meals, pizza, soup, side dish mixes, frozen breakfast items, and frozen entrees. General Mills markets its products under various brands including Blue Buffalo, Cinnamon Toast Crunch, Cookie Crisp, Dunkaroos, Edgard & Cooper, Fiber One, Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, Gardetto’s, Gold Medal, Golden Grahams, and others. General Mills has a diversified customer base that includes grocery stores, mass merchandisers, e-commerce companies, foodservice distributors, and pet specialty stores. The company operates through Asia-Pacific, the Middle East, Africa, Europe, North America, and Latin America.
Headquarters: United States of America
B&G Foods Inc (B&G) manufactures, distributes, and markets a range of household products and shelf-stable and frozen food. The company's product portfolio includes frozen and canned vegetables, hot cereals, fruit spreads, maple syrup, canned meats and beans, bagel chips, spices, seasonings, hot sauces, wine vinegar, molasses, salad dressings, and pizza crusts. It also offers Mexican-style sauces, dry soups, taco shells and kits, salsas, pickles, peppers, tomato-based products, nut clusters, and other specialty products. B&G markets products under Ac'cent, Brer Rabbit, Canoleo, Cary's, Cream of Rice, B&G, B&M, Baker's Joy, Bear Creek Country Kitchens, Cream of Wheat brand names. It has a business presence in the US, Mexico, Canada, and Puerto Rico.
Headquarters: United States of America
Kellanova formerly Kellogg Co is a manufacturer and marketer of ready-to-eat cereal and convenience foods. The company's major products include snacks such as crackers, savory snacks, toaster pastries, cereal bars, granola bars, bites, cereals, frozen waffles, veggie foods, and noodles. Kellogg’s, Cheez-It, Pringles, Austin, Parati, RXBAR, Eggo, and Morningstar Farms are some of the brand names under which the company markets its products. The company's products are sold to retailers and other customers for resale to consumers in various industries including retail stores, restaurants, and food service establishments. Kellanova supplies its products for resale to retailers and supermarkets through a direct sales force, distributors, and brokers. The company has its business operations spread across the Americas, Europe, the Middle East, Africa, Oceania, and Asia Pacific.
Headquarters: India
Marico Ltd (Marico) is a manufacturer, marketer and seller of skin care, health care and food products. Its product portfolio comprises of coconut oil, hair serum, value added hair oil, edible oil, oats, body lotion, hair gain tonic, men grooming tool and accessories, anti- ageing creams, deodorants, hair gel, hair wax and hair color. Marico manufactures and markets its products under Hair Code, Nihar Uttam, Caivil, Black Chic, Livon, Revive, beardo, plix, studio x, lashe super food, true elements, Mediker, Nihar Naturals, Hair & Care, Saffola, Parachute, Hercules, Code 10, Set Wet and Parachute Advansed brands. It sells its products through retail outlets and e- commerce. The company exports its products to South East Asia, Middle East and North Africa, South and Sub-Saharan Africa and South Asia.
Headquarters: United States of America
PepsiCo Inc (PepsiCo) is a manufacturer and marketer of non-alcoholic beverages and food products. The company’s product portfolio comprises potato chips, cereals, oatmeal, pasta, rice cake, packaged water, sports and energy drinks, juice, and fountain syrups. It markets its products under the Pepsi, Pepsi Max, Mountain Dew, Lay's, Frito-Lay, Gatorade, Quaker, and Yachak brand names. The company sells and distributes its products to grocery stores, drug stores, convenience stores, discount/dollar stores, mass merchandisers, hard discounters, membership stores, wholesale and other distributors, e-commerce retailers, and authorized independent bottlers. It has business presence in North America, Latin America, Europe, Africa, the Middle East, and Asia-Pacific. PepsiCo is headquartered in Purchase, New York, the US.
Post Holdings Inc. benefits from strong competitive advantages in the oats market through its diversified portfolio of brands and wide distribution network, which has earned it high levels of consumer trust. With a suite of top cereal and breakfast food brands with long history in the market, the company can leverage this to promote oat-based products more effectively. Its innovative capabilities also enable it to introduce healthy, high-fiber, and convenient oat formulations that will help the company cater to the increasing demand for healthy and clean-label foods around the world. Post Holdings develops goods with high-quality production capacity and supply chain management systems that ensure continuous product supply to maintain good quality. Its extensive retail relationships in North America and Europe further enhance product visibility and accessibility. Additionally, Post puts great emphasis on growing its better-for-you portfolio, aligning with major consumer trends such as plant-based eating and functional nutrition. Due to substantial marketing power, financial stability, and knowledge of grain-based foods, Post Holdings maintains a strategic position in the competitive global oats market.
Blue Lake Milling is structured with specialized expertise in oat processing, a commitment to quality, and strong agricultural partnerships that make it stand out in the oats market. Being a dedicated oats manufacturer, this company has deep industry knowledge and advanced milling technologies, which guarantee premium-quality rolled oats, oat bran, and oat flour. Because of its close relationships with local farmers, Blue Lake Milling can source high-grade raw oats, while supporting sustainable agricultural practices and supply chain transparency. A reputation for purity, consistency, and minimal processing strongly resonates with health-conscious consumers and clean-label product manufacturers. The company enjoys the advantage of holding a strong presence in Australia and expanding its reach within international markets via strategic collaborations and exports. With its focus on innovation in oat-based ingredients and its correspondence to the rising demand for healthy, plant-based foods, Blue Lake Milling remains competitive and continues to be a trusted supplier in the global oats market.
Bureau Veritas will support Avena in upgrading their on-site laboratory by expanding the scope of services delivered and elevating those operations to an ISO 17025 standard in support of Avena's strong commitment to product quality and safety. Additionally, Bureau Veritas will provide full-time laboratory personnel to deliver on-site laboratory operations and critical testing required for production support and food safety and quality management. For this contract, Bureau Veritas will also complete off-site sample analysis, leveraging its network of ¬strategically located state-of-the-art testing laboratories that service the agri-food market in North America.
Oats are a whole-grain cereal known for their high nutritional value, versatility, and health benefits. Generally consumed in the form of rolled oats, steel-cut oats, oat flour, and instant oatmeal, oats are rich in dietary fiber, especially beta-glucan, aiding in cholesterol reduction, digestive efficiency, and heart health. They are also a good source of protein, vitamins, minerals, and antioxidants, so they easily find their place in all balanced and nutritious diets. Easy to prepare and adaptable both to sweet and savory dishes, oats fit perfectly into modern eating, focused on health and convenience.
Due to the rise in health awareness, oats have gained prominence all over the world. Applications include breakfast cereals, granola bars, bakery products, smoothies, and increasingly dairy alternatives such as oat milk. The surge in vegan and lactose-free diets has immensely contributed toward greater global adoption of oat-based beverages and snacks. Oats are valued for being more environmentally sustainable, as they require far fewer resources to grow than other grains. As consumers emphasize health, natural ingredients, and ecologically friendly food options, oats are continuing to expand into global markets.
Top Manufacturers
General Mills Inc
Headquarters: United States of AmericaFounded: 1928
General Mills Inc (General Mills) is a manufacturer and marketer of branded consumer foods. The company’s product portfolio includes grains, fruits, savories, nutrition bars, frozen hot snacks, ready-to-eat cereals, natural pet food, refrigerated and frozen dough, baking mixes and ingredients, yogurt, and super-premium ice cream. It also offers convenient meal solutions such as meal kits, ethnic meals, pizza, soup, side dish mixes, frozen breakfast items, and frozen entrees. General Mills markets its products under various brands including Blue Buffalo, Cinnamon Toast Crunch, Cookie Crisp, Dunkaroos, Edgard & Cooper, Fiber One, Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, Gardetto’s, Gold Medal, Golden Grahams, and others. General Mills has a diversified customer base that includes grocery stores, mass merchandisers, e-commerce companies, foodservice distributors, and pet specialty stores. The company operates through Asia-Pacific, the Middle East, Africa, Europe, North America, and Latin America.
B&G Foods Inc.
Founded: 1996Headquarters: United States of America
B&G Foods Inc (B&G) manufactures, distributes, and markets a range of household products and shelf-stable and frozen food. The company's product portfolio includes frozen and canned vegetables, hot cereals, fruit spreads, maple syrup, canned meats and beans, bagel chips, spices, seasonings, hot sauces, wine vinegar, molasses, salad dressings, and pizza crusts. It also offers Mexican-style sauces, dry soups, taco shells and kits, salsas, pickles, peppers, tomato-based products, nut clusters, and other specialty products. B&G markets products under Ac'cent, Brer Rabbit, Canoleo, Cary's, Cream of Rice, B&G, B&M, Baker's Joy, Bear Creek Country Kitchens, Cream of Wheat brand names. It has a business presence in the US, Mexico, Canada, and Puerto Rico.
Kellanova
Founded: 1906Headquarters: United States of America
Kellanova formerly Kellogg Co is a manufacturer and marketer of ready-to-eat cereal and convenience foods. The company's major products include snacks such as crackers, savory snacks, toaster pastries, cereal bars, granola bars, bites, cereals, frozen waffles, veggie foods, and noodles. Kellogg’s, Cheez-It, Pringles, Austin, Parati, RXBAR, Eggo, and Morningstar Farms are some of the brand names under which the company markets its products. The company's products are sold to retailers and other customers for resale to consumers in various industries including retail stores, restaurants, and food service establishments. Kellanova supplies its products for resale to retailers and supermarkets through a direct sales force, distributors, and brokers. The company has its business operations spread across the Americas, Europe, the Middle East, Africa, Oceania, and Asia Pacific.
Marico Ltd
Founded: 1990Headquarters: India
Marico Ltd (Marico) is a manufacturer, marketer and seller of skin care, health care and food products. Its product portfolio comprises of coconut oil, hair serum, value added hair oil, edible oil, oats, body lotion, hair gain tonic, men grooming tool and accessories, anti- ageing creams, deodorants, hair gel, hair wax and hair color. Marico manufactures and markets its products under Hair Code, Nihar Uttam, Caivil, Black Chic, Livon, Revive, beardo, plix, studio x, lashe super food, true elements, Mediker, Nihar Naturals, Hair & Care, Saffola, Parachute, Hercules, Code 10, Set Wet and Parachute Advansed brands. It sells its products through retail outlets and e- commerce. The company exports its products to South East Asia, Middle East and North Africa, South and Sub-Saharan Africa and South Asia.
PepsiCo Inc.
Founded: 1965Headquarters: United States of America
PepsiCo Inc (PepsiCo) is a manufacturer and marketer of non-alcoholic beverages and food products. The company’s product portfolio comprises potato chips, cereals, oatmeal, pasta, rice cake, packaged water, sports and energy drinks, juice, and fountain syrups. It markets its products under the Pepsi, Pepsi Max, Mountain Dew, Lay's, Frito-Lay, Gatorade, Quaker, and Yachak brand names. The company sells and distributes its products to grocery stores, drug stores, convenience stores, discount/dollar stores, mass merchandisers, hard discounters, membership stores, wholesale and other distributors, e-commerce retailers, and authorized independent bottlers. It has business presence in North America, Latin America, Europe, Africa, the Middle East, and Asia-Pacific. PepsiCo is headquartered in Purchase, New York, the US.
Product Launches in the Oats Market
Nestle SA
Mar 2025, Nestlé India announced the launch of new CEREGROW with no refined sugar, a step further in its commitment to offering nutritious choices to its consumers through meaningful innovations. Designed for toddlers aged 2 to 6 years, CEREGROW is a multigrain cereal with goodness of wheat, rice, oats, milk, and fruits. Besides this, CEREGROW is a source of 19 key nutrients including nutrients which support normal bone (calcium & vitamin D) and muscle growth (protein) in children. Each bowl of CEREGROW provides over 30% RDA of essential nutrients like protein, calcium, iron, zinc, vitamin A, and vitamin C. The new formulation also includes Alpha-linolenic acid (Omega-3) that helps in normal Brain development.The Hain Celestial Group, Inc.
Jan. 2025, As we step into the New Year, Hain Celestial Group, Inc. (Nasdaq: HAIN), the leading global health and wellness company whose purpose is to inspire healthier living through better-for-you brands, is helping consumers more easily embrace a healthier lifestyle with its wide range of delicious and convenient better-for-you snacking, beverage and meal prep solutions.SWOT Analysis of the Company
Post Holdings, Inc.
Strengths: Well-established brand portfolio, wide distribution network, and high trust among consumers.Post Holdings Inc. benefits from strong competitive advantages in the oats market through its diversified portfolio of brands and wide distribution network, which has earned it high levels of consumer trust. With a suite of top cereal and breakfast food brands with long history in the market, the company can leverage this to promote oat-based products more effectively. Its innovative capabilities also enable it to introduce healthy, high-fiber, and convenient oat formulations that will help the company cater to the increasing demand for healthy and clean-label foods around the world. Post Holdings develops goods with high-quality production capacity and supply chain management systems that ensure continuous product supply to maintain good quality. Its extensive retail relationships in North America and Europe further enhance product visibility and accessibility. Additionally, Post puts great emphasis on growing its better-for-you portfolio, aligning with major consumer trends such as plant-based eating and functional nutrition. Due to substantial marketing power, financial stability, and knowledge of grain-based foods, Post Holdings maintains a strategic position in the competitive global oats market.
Blue Lake Milling
Strengths: Specialized expertise in oat processing, dedication to quality, and strong agricultural partnerships.Blue Lake Milling is structured with specialized expertise in oat processing, a commitment to quality, and strong agricultural partnerships that make it stand out in the oats market. Being a dedicated oats manufacturer, this company has deep industry knowledge and advanced milling technologies, which guarantee premium-quality rolled oats, oat bran, and oat flour. Because of its close relationships with local farmers, Blue Lake Milling can source high-grade raw oats, while supporting sustainable agricultural practices and supply chain transparency. A reputation for purity, consistency, and minimal processing strongly resonates with health-conscious consumers and clean-label product manufacturers. The company enjoys the advantage of holding a strong presence in Australia and expanding its reach within international markets via strategic collaborations and exports. With its focus on innovation in oat-based ingredients and its correspondence to the rising demand for healthy, plant-based foods, Blue Lake Milling remains competitive and continues to be a trusted supplier in the global oats market.
Recent Development in the Oats Market
Avena Foods
Jan. 13 2022, Bureau Veritas, a world leader in testing, inspection, and certification, or TIC, services, announced it has entered into an agreement with Avena Foods Limited to provide on-site laboratory testing services for their Avena Purity Protocol facility located in Regina, SK, Canada. Avena is a specialty miller that supplies food, beverage, pet food, and nutraceutical manufacturers with sustainably grown and milled Purity Protocol oat and functional gluten-free pulse ingredients.Bureau Veritas will support Avena in upgrading their on-site laboratory by expanding the scope of services delivered and elevating those operations to an ISO 17025 standard in support of Avena's strong commitment to product quality and safety. Additionally, Bureau Veritas will provide full-time laboratory personnel to deliver on-site laboratory operations and critical testing required for production support and food safety and quality management. For this contract, Bureau Veritas will also complete off-site sample analysis, leveraging its network of ¬strategically located state-of-the-art testing laboratories that service the agri-food market in North America.
Bob’s Red Mill Natural Foods Inc.
Oct 26, 2023 Bob's Red Mill is supercharging the oats category with its new Protein Oats, comprised of just one simple ingredient-whole grain rolled oats, but containing up to 60% more protein than regular oats. These new Protein Oats are available in both organic and conventional varieties and, unlike other high-protein oat options on the market, they carry no added protein powder. Instead, they are grown from a special conventionally bred variety higher in protein than standard oats.Sustainability Goal
The Kellogg Company
The Kellogg Company weaves strong sustainability goals into its oats portfolio, focusing on responsible sourcing and regenerative agriculture that reduces environmental impact along the entire value chain. In the Kellogg's Better Days initiative, the firm is committed to supporting farmers in the use of regenerative practices that improve soil health, promote biodiversity, and optimize efficient water use. Kellogg partners directly with oat growers to advance sustainable crop rotation, lower chemical inputs, and farming methods resilient to climate change. The firm is further committed to the reduction of greenhouse gas emissions, increased use of renewable energy, and the reduction of waste across its manufacturing sites. The goal within packaging is similarly long-term in its ambition: moving toward 100% reusable, recyclable, or compostable packaging. By improving transparency and partnering with local communities, Kellogg also aims to make the oat supply chain more resilient. These reflect its mission: to deliver nutritious oat-based products while helping drive global sustainability and long-term environmental stewardship.Nature’s Path Foods, Inc.
Nature's Path Foods, Inc. puts sustainability at the core of its business in the oats market: 100% organic agriculture, climate action, and resource-efficient production. As a pioneer in certified organic foods, the company ensures all oats used in cereals, granolas, and snacks are grown without synthetic pesticides, fertilizers, or GMOs to enhance soil health and ecological balance. Nature’s Path participates in the regeneration of farmland and the carbon sequestration methods that are beneficial to agriculture through its work with organic farmers, investments in the preservation of farmland, and support of carbon-sequestering agriculture. The company is committed to minimizing its carbon footprint, where energy-efficient facilities, effective waste diversion programs, and sustainable packaging made from recyclable or compostable materials are crucial. Besides, Nature’s Path supports zero-waste-to-landfill goals within its production sites to further reinforce its holistic approach to environmental responsibility. By weaving together ethical sourcing, climate-friendly farming, and eco-conscious manufacturing, Nature’s Path continues to take the lead in global efforts to produce sustainable oat-based foods that nourish both people and the planet.Market Segmentation
Oats Market
- Historical Trends
- Forecast Analysis
Market Share Analysis - Oats Market
General Mills
Overview
- Company History and Mission
- Business Model and Operations
Workforce
Key Persons
- Executive Leadership
- Operational Management
- Division Leaders
- Board Composition
Recent Development & Strategies
- Mergers & Acquisitions
- Partnerships
- Investments
Sustainability Analysis
- Renewable Energy Adoption
- Energy-Efficient Infrastructure
- Use of Sustainable Packaging Materials
- Water Usage and Conservation Strategies
- Waste Management and Circular Economy Initiatives
Product Analysis
- Product Profile
- Quality Standards
- Product Pipeline
- Product Benchmarking
Strategic Assessment: SWOT Analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
Revenue Analysis
The above information will be available for all the following companies:
- General Mills
- B&G Foods Inc.
- Kellanova
- Marico Ltd
- PepsiCo Inc.
- Nestle SA
- Blue Lake Milling
- Avena Foods
- Bob’s Red Mill Natural Foods Inc.
- The Kellogg Company
- Nature’s Path Foods, Inc.
- Oatly AB
- Post Holdings, Inc.
- The Hain Celestial Group, Inc.
- Glanbia Plc
- Bagrry’s India Ltd
- SunOpta Inc.
- Swedish Oat Fiber AB
- Fazer Group
- Weetabix Limited
Table of Contents
1. Oats Market
3. General Mills
The above information will be provided for all the following companies:
Companies Mentioned
- General Mills
- B&G Foods Inc.
- Kellanova
- Marico Ltd
- PepsiCo Inc.
- Nestle SA
- Blue Lake Milling
- Avena Foods
- Bob’s Red Mill Natural Foods Inc.
- The Kellogg Company
- Nature’s Path Foods, Inc.
- Oatly AB
- Post Holdings, Inc.
- The Hain Celestial Group, Inc.
- Glanbia Plc
- Bagrry’s India Ltd
- SunOpta Inc.
- Swedish Oat Fiber AB
- Fazer Group
- Weetabix Limited
Methodology
In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.
Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.
Primary Research
The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:
- Validates and improves the data quality and strengthens research proceeds
- Further develop the analyst team’s market understanding and expertise
- Supplies authentic information about market size, share, growth, and forecast
The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:
- Chief executives and VPs of leading corporations specific to the industry
- Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
- Key opinion leaders (KOLs)
Secondary Research
The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Patent and regulatory databases for understanding of technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic new articles, webcasts, and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | December 2025 |
| Forecast Period | 2025 - 2033 |
| Estimated Market Value ( USD | $ 5.43 Billion |
| Forecasted Market Value ( USD | $ 7.56 Billion |
| Compound Annual Growth Rate | 4.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 20 |
