Poland Media Landscape

The Poland Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in Poland today, with top-level data and detailed forecasts of key indicators up to 2028. The report analyses the television, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Scope

• By the end of 2023, 13.9 million subscribers used pay-TV services in Poland, an increase of 235,000 from 2022. However, pay-TV subscriptions will decline over the forecast period to 13.5 million in 2028.
• Polsat Plus Group, offering pay-TV services under the ‘Polsat Box’ brand by Cyfrowy Polsat, and through its fixed-line telecom subsidiary Netia, led the pay-TV service market in Poland with 37.1% of total pay-TV subscriptions in 2023.
• Total mobile subscriptions in Poland reached 56.9 million in 2023. Over the next five years, total mobile subscriptions will grow at a CAGR of 1.7% with mobile operators adding a combined 5.1 million subscriptions and bringing the country’s total mobile subscriptions to 62.0 million in 2028.
• Total fixed broadband lines in Poland will increase from 9.7 million in 2023 to 15.0 million by the end of 2028, supported by efforts from the government to expand broadband network coverage across the country.

Reasons to Buy

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Polish television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying the analyst’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Poland's pay-TV, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
• With 18 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.