Opportunities in the Global Pasta & Noodles Sector 2025

Provides an overview of current pasta & noodles scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

Increasing consumer demand for convenient and quick-to-prepare foods, owing to busy lifestyles and a rising urban population, stimulated sector growth. Increasing health concerns fueled the demand for high-protein, gluten-free, and low-fat pasta and noodle products. Value sales of the global pasta & noodles sector are anticipated to grow from $85.8 billion in 2024 to $113.5 billion in 2029 at a compound annual growth rate (CAGR) of 5.5%. Dried & instant noodles was the largest category by value in 2024, holding a share of 51.2%. Asia-Pacific was the leading market in 2024, with a value share of 49.1%.

Rising purchasing power, growing demand for convenient and quick-to-prepare food options, and the increasing urban population stimulated the sector’s growth. Growing consumer demand for convenient, easy-to-prepare foods-driven by increasingly hectic lifestyles-is a key driver of growth in the global pasta & noodles sector. Rising health consciousness is leading consumers to choose healthier pasta and noodle products that meet their dietary needs. This is increasing demand for high-fiber, vitamin-fortified, and nutrient-rich options, as well as for gluten-free, low-carbohydrate, and low-salt alternatives.

Report Scope

This report brings together multiple data sources to provide a comprehensive overview of the global pasta & noodles sector, analyzing data from 108 countries. It includes analysis on the following:

• Global snapshot: Includes executive summary, current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The section also touches on the key growth enablers and inhibitors for the pasta & noodles sector.
• Sector snapshot: The analysis provides a global overview, along with regional and category-level data and analysis. It also includes a regional overview across five regions-Americas, Asia-Pacific, Eastern Europe, Middle East and Africa (MEA), and Western Europe-highlighting sector size and evolution, value and volume shares by category, and growth drivers for each region.
• Consumer trends: Provides an overview of evolving consumer trends, supported by the analyst’s in-house consumer surveys, and product examples.
• Country deep-dive: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure. Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2024-29, consumer demographics, and key trends. It also includes regional analysis covering the outlook for each region.
• Health & wellness analysis*: Provides insights on health & wellness products in terms of value and percentage share in the overall pasta & noodles sector at a global and regional level during 2019-24. The analysis includes key health & wellness attributes and consumer benefits driving sales of pasta & noodles across the five regions in 2024. It also covers the market shares of leading companies offering pasta & noodles with health & wellness attributes.
• Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.
• Distribution overview: Provides an analysis of the leading distribution channels in the global pasta & noodles sector in 2024. It covers modern retail, traditional retail, specialist retail, cash & carries & warehouse clubs, and other distribution channels.
• Packaging analysis*: The report provides percentage share (in 2024) and growth analysis (during 2024-29) for various pack materials, pack types, closures, and primary outer types based on volume sales of pasta & noodles.
• Select industry metrics: The section provides topline statistics and analysis for different alternate datasets, such as patent filings, job analytics, and deals in the food industry in 2024.

Reasons to Buy

• Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates