The Fireworks 2025 report forms part of the analyst's Retail Occasions series, and gives insight into the profile and spending habits of consumers buying fireworks.
Report Scope
- Quality overtook value for money as the highest driver for retailer selection when purchasing fireworks in 2025, signalling that shoppers were prioritising reassurances on performance and safety
- The proportion of consumers purchasing fireworks in 2025 rose to its highest level since 2022.
- Impulse purchases of fireworks eased in 2025 as consumers shifted towards planned buying.
Reasons to Buy
- Use our in-depth consumer insight to gain knowledge of consumer preferences and help tailor your product offer of fireworks.
- Understand what drives retailer choice for fireworks among consumers, such as convenience, value for money and delivery options in order to maximise sales potential.
- Find out which occasions are the most popular for consumers buying fireworks.
Table of Contents
- Buying dynamics
- Channel usage
- Store type
- Device usage
- Fulfilment
- Spending
- Buying dynamics
- METHODOLOGY
- Technical details: consumer survey work
- Categories purchased by fireworks shopper: (%) 2024 & 2025 and ppt change
- Top 10 retailers among fireworks shoppers: (%) 2024 & 2025 and ppt change
- Products bought on impulse by category by fireworks shoppers: (%) 2024 & 2025 and ppt change
- Proportion of all respondents that spent on at least one firework item in 2025, total (2023-2025), by demographic and region (2025) (%)
- Shopper profile of a fireworks shopper by demographic (2025) (%)
- Shopper profile of a fireworks shopper by region (2025) (%)
- Occasions firework shoppers purchased fireworks (%) 2025 and change on 2024
- Drivers of retailer selection among fireworks shoppers (%) 2025 and change on 2024
- Consumers using each channel for purchasing fireworks, 2024 & 2025
- Consumers using each store type for purchasing fireworks, 2024 & 2025
- Consumers using each device for purchasing fireworks, 2024 & 2025
- Fulfilment options for firework purchases made online, 2024 & 2025
- Average spend on fireworks (£), 2025 and change on 2024
- Fireworks shoppers total (2023-2025) and by demographic (2025) (%)
- The proportion of fireworks shoppers buying items on impulse, total (2025) (%)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- Tesco
- ASDA
- Lidl
- Morrisons
- B&M
- Aldi
- Epic Fireworks
- Dynamic Fireworks
- B&Q
